Although there are some similarities between mutual funds and hedge funds, knowing and strategizing for these differences is an important pathway toward achieving success. People generally invest in hedge funds to maximize their returns while minimizing or eliminating risk. Hedge fund PR is an important arm of financial PR, and selecting the right agency to manage a hedge fund PR to reach this audience is critical. Who are some of the best agencies working in that arena?
This global agency has 30 financial staff members available at its New York offices to work with new and existing clients. Some include SkyBridge Capital, AQR Capital, Citadel, Perry Capital, and Highbridge Capital. As if to emphasize the importance of such PR, an Edelman survey this April during the pandemic revealed that public trust in financial institutions reached an all-time high of 65%. Over its 68-year-old history, Edelman has received numerous awards, including the Large Agency of the Year in 2015 by CommsCon.
As one of London’s oldest PR firms, Maitland also has a large financial-service team. With its global reach. Maitland reaches every financial market in the world. In 2016, it relaunched as Maitland/AMO to reflect its association with the global partnership of financial and communications agencies in Europe, Asia, and the Americas.
Another New York-based agency, Rubenstein, specializes in alternative investment practice. One of its focal points is hedge funds, which it says has been growing. Some of its hedge fund clients include Tiger Global, Third Point, and Pershing Square Capital. In 2018, Everything PR News referred to Rubenstein, which started on a dining room table in 1954, as a PR dynasty which has branched off into two other PR-related companies, is run by different family members who collectively employ about 160 people.
5WPR has a long list of credits beginning with being named Agency of the Year for three consecutive years by American Business Awards. The agency prides itself in its proactive approach to PR, and its staff of 175 experts has helped the agency grow to become a Top 10 independent PR firm. 5WPR was also named one of America’s Top 15 PR Agencies by O’Dwyers and one of America’s busiest most-effective PR companies by Business Insider.
The firm was one of the first to have a dedicated hedge fund practice. In addition to hedge fund PR, the agency also works with its clients on a variety of investor-related areas as well as assisting on quarterly earnings reports, roadshows, and attitudinal surveys. In 2016, the firm was ranked top communications advisor for private equity transactions by The Deal. Some of the hedge fund clients listed by the New York firm include King Street Capital, Tudor Investment, Pine River Capital, and Lone Pine Capital.
As might be expected, Kekst is also headquartered in New York. With a dozen other offices globally throughout Asia, Europe, and the Middle East, Kekst is also part of the Publicis Groups and serves more than two dozen hedge fund clients in the U.S.