Developments in the PR space impact the industry in different ways. Here are some notable developments recently:
What you will learn...
Carmichael Lynch Relate gets Sunbrella’s nod
Carmichael Lynch Relate got the nod to become Sunbrella’s agency of record. The decision was reached based on the agency’s reputation in creativity, its extensive knowledge, and strong relationships with key players in the home and design industry. At the same time, Sunbrella’s CMO Steve Pawl pointed out that Carmichael Lynch Relate has demonstrated expertise and commitment to data, insights, and results. Therefore, they are best suited to strengthen engagement and preference for the Sunbrella brand. To share Sunbrella’s story as a category leader and provide value to the brand’s customers, Carmichael Lynch Relate will be in charge of influencer strategy development and execution, strategic planning, and media relations.
FleishmanHillard Appoints Leah Katz
FleishmanHillard appointed Leah Katz as their Managing Director in charge of business development for the Americas. According to FleishmanHillard’s chief business development officer, Katz has been integral in driving results and important growth results. With extensive problem-solving skills and cross-platform expertise, Katz will help FleishmanHillard maintain its unprecedented performance and serve its expanded portfolio. Included in its portfolio are marquee, global and multinational clients. Also, the new managing director’s ability to inspire and drive teams to develop surefire solutions is an asset to the agency.
Ruder Finn Captures the European Bioplastics Account
Following a competitive pitch, Ruder Finn won the account to manage Avantium’s (Dutch plants-to-plastics pioneer) PR needs across the EMEA. Working closely with Avantium’s in-house team in Amsterdam, Ruder Finn’s London team will be in charge of English language media across the region. Also, the PR agency is tasked with messaging, content management, and influencer relations. Avantim’s target audience mainly includes B2B clients, such as decision-makers, investors, and prospective partners. However, Avantim also targets a small portion of consumer media.
Edelman Hires Dave Samson as Vice Chair
Newly appointed vice chairman Dave Samson, in charge of corporate affairs, injects a wealth of experience to Edelman’s bench. With 16 years at the helm of Chevron’s public relations affairs, Samson’s appointment is a game changer. Notably, his expertise in corporate branding and advertising, media relations, executive communications, employee communications, and issues management is a plus to the organization.
In the newly-created role, Samson will take the lead in counseling Edelman’s corporate and crisis clients, and some of the PR firm’s large accounts. At the same time, Samson will have the task of expanding the annual Edelman Trust Barometer.