
The End of the Annual PR Rankings: Why Smart Brands Are Switching to Real-Time Agency Intelligence
In an industry that has long prided itself on intangibles—relationships, instincts, gut feel—the hunger for reliable, standardized rankings of PR agencies might seem paradoxical. Yet today, the demand for clarity is unmistakable. Clients, procurement teams, and even fellow agencies are increasingly searching for subscription platforms that offer objective, year-round intelligence