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Stop! Thief! That may have been the cry until earlier this month when the latest appeals court decision that web scraping doesn’t break anti-trust laws. LinkedIn lost its two-year legal battle with a private company that it had blocked from its site for allegedly stealing publicly available data … [Read more...]
A global network focused on women in the creative industries, SheSays, has now launched a campaign calling on firms to shift their parental leave and pay benefits for working dads. While the British government introduced a shared parental leave and pay policy in 2015, SheSays says most … [Read more...]
Use These Tips to Give Your Social Media Strategy a Facelift A company’s social media presence can often be an easy way to create and maintain customer relations. For both digital marketing and public relations professionals alike, a strong social media calendar can take a load of stress and work … [Read more...]
Does Every Business Need a Website or Social Media Presence? Shelly is a public relations professional who works on her own, freelancing for clients and representing businesses whenever the need arises. Formerly an executive director at a popular PR firm, Shelly decided that it was time to … [Read more...]
Vox Staffers are Tweeting their CEO Earlier this month, dozens of Vox Media staffers took to Twitter to share their personal stories about what it has been like to work at the digital media giant. A host of reporters, editors and other staffers addressed their tweets to CEO Jim Bankoff to … [Read more...]
Advertising with Instagram: Getting Started Instagram has quickly proven itself as a valuable asset to startups and small businesses alike. As users of the platform would know, it doesn’t matter how small your audience is; if you use the right hashtags, you’re likely to receive at least a few … [Read more...]
How Social Media Can Help Brands Improve Customer Service Somehow, somewhere along the line, consumer behavior shifted away from calling a business on the phone to simply pulling up their website or social media on their mobile device. Now, businesses can have a strong presence in a customer’s … [Read more...]
A Guide to Facebook’s Four Different Ad Types If anything about advertising on Facebook is clear, it is that good creative holds the key to improving your return on investment. Even if you’re working with a killer targeting strategy designed perfectly for the kind of audience you want to reach, … [Read more...]
How to Run an Instagram Contest Whether you’re a well-established brand or just getting started, an Instagram contest is an increasingly popular social media strategy - and for good reason. Everyone loves freebies, and Instagram contests prove their mettle time and time again in being able to … [Read more...]
Getting the Most Out of Instagram Hashtags Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the mere adding of # symbol to your post can turn … [Read more...]