Category: Social Media

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Generating Sales on Facebook

Companies that want to generate more sales and revenue through Facebook need to focus on advertising on the platform with the right strategies. There are several different ad types that companies can use to...

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Properly Scaling Facebook Advertising Efforts

When companies want to reach their audiences on Facebook they tend to rely on both paid and organic content. However, when it comes to paid content, companies are constantly looking for ways to improve...

SOCIAL MEDIA MONITORING RFP

SOCIAL MEDIA MARKETING SERVICES RFP ISSUED 

REQUEST FOR PROPOSAL FROM INDIVIDUALS OR FIRMS INTERESTED IN PROVIDING SOCIAL MEDIA MARKETING SERVICES TO THE CITY OF UNION CITY FOR THE PERIOD JULY 1, 2022 THROUGH JUNE 30, 2023 Introduction Pursuant to the...

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Brands and TikTok Stories

When TikTok started going viral and attracting millions of users a couple of years ago, most social media platforms started shifting their attention to short-form video content. One of the biggest competitors to TikTok...

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Misinformation on Pinterest

The first platform that completely banned misinformation regarding climate change was Pinterest. At the start of April, the platform rolled out a brand new policy that will eradicate any climate change misinformation by removing...

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Mascots as part of TikTok strategy

Mascots represent something as being alive and making emotional connections. They are storytellers and they send messages without using words. Most importantly, they make brands recognizable. They not only give brands identity but also...

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The death of Dubsmash

During the years 2014-2015, Dubsmash was extremely popular as an app for people who enjoyed lip-syncing or dancing to short videos. This free German app lets users take selfie videos and choose any sound...

Study On The Top 20 Celebrity Influencers

The Reason Consumers Care About Influencers

Influencer campaigns are a rather popular marketing strategy these days. For instance, when most people hear the word “pudding” they tend to think of their childhood and the snacks they used to have. However,...