Social Media

Facebook’s Fall and what it means for your business The Federal Trade Commission is negotiating a multi-billion-dollar penalty for Facebook’s violations of its consent agreement. In the UK, Parliament physically compelled the turnover of secret Facebook documents that show an astonishing disregard for user privacy- and a knowing, intentional effort to violate laws on the use of personal information. The UK has requested that the FTC assist in its investigation. In Europe, Facebook is already under investigation for violations of the GDPR. Those investigations are coming along well. Facebook is already facing fines of €1.6 billion and has been fined... Read More >

Tips for Getting Instagram Followers and More Likes There is a lot of noise about how to get free Instagram followers, more likes, more shares, more engagement. A new report from Mention and HubSpot looked at more than 48 million Instagram posts, and it garnered a wealth of tips for your business growth needs. After analysing more than 48 million Instagram posts and 306,278 of the top users, HubSpot and Mention observed trends about Instagram engagement rates, hashtags, and other insights that matter to both brands and marketers. Here's some of what they found: 80 percent of major brands consider... Read More >

A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural marketers – they jump from one marketing tactic to another without assessing their efforts will result in higher sales. If this sounds like you, then don’t stress. We’ve compiled a list of low-cost results-oriented techniques to help you improve your marketing strategy and help you reach your goals:   1.      Use surveys Before you start thinking of marketing tactics you want to implement, it is crucial... Read More >

The metaphorical shootout between Google and Amazon is getting heated up, and it appears consumers may become collateral damage. Recently, Google announced it would be removing YouTube from Amazon FireTV and Echo Show. When Fire and Echo owners went up in arms about the announcement, Google countered by saying the move was a way to get back at Amazon for that company’s refusal to sell certain Google products. Amazon makes similar products, and they don’t want to give their competition a forum to outsell them. War Between Fire TV & Google At the heart of the issue is the war... Read More >

Having millions of followers seems to be a worthwhile goal, especially if you specialize enough to be considered an “influencer” in your market. But what are the secrets to that kind of success on YouTube specifically? Perfect Imperfections John Legend’s popular tune says something like “love all your curves and your edges, all your perfect imperfections.” There’s a lesson for aspiring and growing YouTube stars. No one is perfect, and often the things people will love most about you are the quirks, the inconsistencies, and the little ways you mess up. Just make sure you do it in a way... Read More >

Social media is fast becoming the ultimate social tie that binds us all together. Nearly everyone uses some form – if not multiple forms – of social media. Because of this near-universal love for this simple way to connect with people near and far, social media can be a great place to build your brand and elevate your reputation. But what happens when the social media platforms themselves get into PR trouble? Well, as you will see in these examples, getting back in the good graces of your users can sometimes be easier said than done. Is Twitter ever going... Read More >

These days most people have come to grips with the notion that they need to have some kind of active social media presence. The internet is constantly evolving, and you need to keep up with those changes. We saw it with websites. Remember the days when just having a website was a cool thing? Then came the days when you had to have something online to let people know you existed. Now days though, just having a site up isn’t enough. It has to be responsive, and you need a version that looks just as good on an iPhone as... Read More >

European Commission: United Kingdom-London is seeking a social media agency. Scope of work: Drafting and updating of an online action plan and a weekly editorial calendar The Contractor shall design and develop a detailed on-line action plan focusing on specific issues identified by the European Commission as well as a weekly editorial calendar. The Contractor shall: carry out the necessary research and analysis in order to identify specific target groups as required; define a list of issues which are of key interest to these target groups and can be addressed via social media; draft and update a detailed plan of... Read More >

And now for a public service announcement from … Kesha? Yes. The singer, songwriter, and rapper has been at the center of many harsh online “conversations,” and now she’s speaking out about online bullying. At the recent SXSW festival, she took part in a panel discussion on the topic and left no confusion as to where she stood on the world wide web: “I use the Internet to connect to my fans… Aside from that, it's not a healthy place for me.” During the conversation, Kesha said the constant stream of input, so much of it relentlessly negative, used to... Read More >

The numbers and statistics are in, and we have the info to share from a study by celebrityintelligence.com on the top celebrity endorsers and influencers during 2016. Number of Brand Contracts The top three influencers as measured by number of contracts with various brands are Hailey Baldwin, Kendall Jenner, and Iris Apfel, with fashion endorsements on social media being the top of the list when it comes to branding. Those fashion names include UGG, Marc Jacobs, and Tommy Hilfiger. Other top influencers by number of contracts include Stephen Curry, Ashley Graham, Gigi and Bella Hadid (sisters), and Emily Ratajkowski. From the... Read More >