Updated Weekly: Public Relations Request for Proposal – RFP

request for proposal public relations


At Everything PR, we cover the full spectrum of interests, activities, and PR-related topics. What could be more interesting to PR Agency professionals than the prospect of a new client? And for companies looking for help with their public relations, we want to make it easier for you to find the perfect fit. We happily provide this service as part of our ongoing public relations news updates. 

If you have a request for proposal to add to this list (updated weekly), please tell us all about it by forwarding the information using the instructions and email listed at everything-pr.com/contact. We want to help you find the perfect fit.

Here are what we have on the list currently: 


City of Jefferson, Missouri Issues Public Relations RFP

The City of Jefferson, Parks and Recreation Department is soliciting for professional services for marketing and public relations for the organization and its activities.

Scope. The proposed scope of services shall include the following:

  • Develop organizational logo, colors, fonts, style and feel that reflects the image and unique strengths of the department.
  • Develop and manage the deployment of various collateral, including all forms of hard and soft or electronic media.
  • Manage ongoing media relations for activities within the department.
  • Develop strategies to promote the department and paint the organization and its activities in a positive light.

Proposal due by May11 to:

City of Jefferson Purchasing Division
320 East McCarty
Jefferson City, MO 65101 573-634-6325


Capitol Corridor Issues Advertising RFP

Capitol Corridor seeks an agency for Advertising Support.

About the Capitol Corridor/CCJPA

The Capitol Corridor is an intercity rail service connecting the most economically vibrant urban centers in the Northern California megaregion – from the Sacramento capital, to the tech hub of Silicon Valley, and including San Francisco, Oakland, and Berkeley. With a Cafe Car and free wi-fi on board, Capitol Corridor trains provide a convenient, reliable, and comfortable alternative to the congested I-80, I-680, and I-880 freeways for both work and leisure travelers. The extensive network of bus connections further extends the Capitol Corridor’s reach to destinations like Reno, Lake Tahoe, Santa Cruz, and Monterey.  The Capitol Corridor operates fast, reliable and affordable intercity rail service to 17 stations in 8 Northern California counties:  Placer, Sacramento, Yolo, Solano, Contra Costa, Alameda, San Francisco, and Santa Clara, a 170-mile rail corridor. Annual ridership is approximately 1.7 million. The six local transit agencies in the eight-county service area provide the administration and management of the Capitol Corridor through the Capitol Corridor Joint Powers Authority (CCJPA). The San Francisco Bay Area Rapid Transit District (BART) is the CCJPA’s administrative managing agency and provides day-to-day management support to the CCJPA.

Scope of Work

CCJPA is seeking an advertising firm to develop, execute, and apply new creative concepts to support and promote an update of Capitol Corridor’s brand and develop a versatile new suite of advertising elements that incorporate the new creative concepts. This contract will run for the period of May 1, 2017 through September 30, 2017. The selected firm will revitalize messaging and creative elements, analyze markets and develop strategy for existing promotional offers, present media plans, procure media, incorporate CCJPA’s marketing assets into the overall mix, and perform administrative tasks typically associated with advertising services. CCJPA requires that the firm have at least 5 years of experience with contracts valued at $100,000 or more, preferably in the travel, leisure destination, public sector and/or transportation industries.

Tasks

The primary functions CCJPA is looking for the firm to perform are:

  • Development of Advertising & Promotions Plan: Development, implement, and manage an advertising plan based on Capitol Corridor brand and ridership objectives for CCJPA’s Fiscal Year 2017-18.
  • Creative Asset Development: Develop new creative strategy and direction for CCJPA’s advertising and promotional needs. Develop and produce new creative concepts/graphics/copy points for use in the advertising campaigns.
  • Media Purchasing/Management: Selected agency will develop a media plan with ongoing support for successful execution of the advertising and promotional plan.

Development of Advertising & Promotions Plan (25%)

The CCJPA would like a media/advertising plan developed that provides consistent, targeted advertising to CCJPA’s intended audience.  The media plan may include a mix of television, radio, print, out-of-home, online paid search, social media, non-traditional media, and other digital advertising.  Primary tasks include:

  1. Advise the CCJPA in overall marketing analysis, strategy development and positioning of the Capitol Corridor intercity rail passenger service.
  2. Plan, develop, create, produce and implement quarterly advertising programs designed to increase awareness, ridership and revenue of Capitol Corridor rail service.
  3. Promotional Direction: Develop promotions and/or promotional partnerships with companies that share similar markets/sales objectives; create or review discount offers to promote product trial. Support existing annual promotions and events with updated creative and media recommendations.

Develop and coordinate promotions in conjunction with media buys. Plan and execute joint advertising, promotional, and trade-based campaigns with outside agencies

Creative Asset Development (30%)

The CCJPA is seeking a new creative campaign that will support promotional offers targeted at leisure/weekend and off-peak markets, with inclusion of destinations. Selected firm develop new creative look/feel for ads that will mesh with the current brand personality. Firm will update artwork, templates, copy and taglines for the planned campaigns. CCJPA would like to have an existing radio spot updated and re-recorded to reflect current offers, or a new spot created in its place.  A sample list of creative needs follows:

  • Photography, videography, illustration to support advertising
  • Procurement of talent and management of talent rights as required
  • Develop new taglines and copy for various advertising campaigns
  • Create and produce new Radio Scripts/spots (:15, :30, :60)
  • Television Spot: create new video spot of :15 and :30 lengths for use in online and television ads
  • Design templates for social media graphics, online ads, print media
  • Design web banner, online advertisement and email design templates
  • Print ad templates
  • Promotional rack card and flyer templates for various promotions
  • Onboard signage/poster templates
  • Create video spot for use in TV and/or online spots (:15, :30)
  • Edit potential UGC (user-generated content) for campaign or other promotional projects
  • Provide creative development and production of all materials associated with campaigns within a predetermined timeframe.

Media purchasing/management (45%)

Selected agency will develop a media plan to support the advertising and promotional plan.

  1. Media purchasing and management of advertising contracts to support the advertising & Promotional plan.
  2. Check and verify insertions, displays, broadcasts or other means used, to such degree as is usually performed by agencies, including providing tear-sheets, logs, or other proof that ads have run. Audit invoices for space, time, material preparation and charges.
  3. Provide account services management and coordination sufficient to support the advertising services outlined.
  4. Analyze media options and prepare a media plan for advertising campaign components
  5. Order advertising space, time or other means to be used for publication of CCJPA’s advertisements, at all times endeavoring to secure the most efficient and advantageous rates available. CCJPA is seeking recommendations that will maximize visibility for its product/promotions.

Budget & Administrative

Budget for these services is estimated at not more than $500,000 for all creative work, production, net media purchase and commission on net and firm fees.

Proposals due by Monday, April 24, 2017 to:

Ravi Sreekakula, Marketing
ravis@capitolcorridor.org
Capitol Corridor Joint Powers Authority
300 Lakeside Drive, 14th floor East
Oakland CA 94612
510.464.7653

Finn Partners and Porter Novelli maintain offices in California.


Snead State Community College Issues Marketing RFP

Snead State Community College has issued an RFP for Marketing Services, and is seeking Brand Research and New Brand Campaign for Aviation Center.  Snead State Community College is requesting marketing firms to develop a brand identity and a marketing campaign for a new aviation program within an existing aviation center.

Aviation Program Marketing Endeavors.

Branding: Establishing a unique identity for the aviation program will include the development of a program logo that aligns with the brand of Snead State Community College. Specific colors and fonts will be chosen as part of this unique identity and will be utilized in all aspects of establishing the brand, including advertising and promotional materials, signage and website.

Advertising: A complete advertising campaign will be developed using all forms of media (print, radio, TV, outdoor, digital, social media, web, etc.). The campaign will consistently use the established components of the aviation program’s brand. The campaign will be launched through the College’s service area and other areas that may attract students to this particular type of program.

Proposals should include media buys in the list of services to be provided. The successful Bidder/Contractor will coordinate with the Office of Marketing/Public Relations on all images, graphics, video and verbiage used in the campaign.

Proposal due by May 1, 2017 to:

Snead State Community College
Mr. Joe Whitmore
Vice President for Finance and Administration and CFO Room 221 Administration Building
102 Elder Street
P. O. Box 734 Boaz, AL 35957
joe.whitmore@snead.edu
256-840-4102


United Nations Development Programme / UNDP Issues Content RFP

United Nations Development Programme / UNDP has issued an RFP for content creation.

The United Nations Development Programme (UNDP) in Armenia in partnership with the Government of Armenia works to advance the national reform agenda and develop the capacities of counterparts at a national, regional and local level. To this end, UNDP is currently implementing a multi-component programme across two portfolios, namely Democratic Governance, Sustainable Growth and Resilience.

On a daily basis, UNDP in Armenia works with a wide range of partners, including donors from national development organizations, International Financial Institutions, and other international organizations such as the EU. For UNDP in Armenia’s programme and project staff, the maintenance and strengthening of these relationships is of key strategic importance.

Description of Responsibilities

In order to better support UNDP staff in maintaining clear and effective relationships with partner organisations, content is sought with specific emphasis on the production of concept notes, proposal and other reports.

Specific points that the training to address might include:

  • Concept and proposals;
  • Reporting;
  • Business emails.

Proposal due by April 27, 2017 to:

United Nations Development Programme / UNDP
14 Petros Adamyan St.
Yerevan 0010, Republic of Armenia


Chinese Marketing Agency Needed For Arkansas Tech University

Arkansas Tech University is seeking a marketing agency to assist with Recruitment Services in the People’s Republic of China (PRC). Arkansas Tech is a state university established in 1909, with a branch campus at Ozark and with programs at the technical, associate, baccalaureate and graduate levels. The Fall 2016 combined enrollment was approximately 12,000 students.

Purpose

Provide recruitment services in the PRC in order to increase the number of Chinese nationals studying at Arkansas Tech University.

Scope of Service

Services are to include, but not be limited to:

  1. Marketing of ATU in PRC
  2. Recruitment of prospective students, both undergraduate and graduate
  3. Establishment of a reliable agent network
  4. Notifying university officials of current trends and issues associated with recruitment and marketing in PRC
  5. Evaluation of documents submitted by applicants from PRC
  6. Screening and interviewing all prospective students
  7. Provide pre‐departure orientation and training for admitted students, including logistical support for travel
  8. Provide translation services as needed

Proposal due by April 28 to:

Jessica Holloway, Director of Procurement
Arkansas Tech University
203 West O Street
Russellville, AR 72801‐2222
USA Tel: 479‐968‐0269


Washington State University Seeks Marketing Agency

Washington State University is seeking an agency for Enrollment Marketing Services for the WSU Vancouver Campus. Washington State University is a public research university committed to its land-grant heritage and tradition of service to society. The main campus in Pullman was founded in 1890 and is Washington’s original land grant university. The multi-campus system now has four urban campuses located in Richland, Spokane, Everett, and Vancouver, Washington, and in addition, a global campus.

WSU VANCOUVER CAMPUS OVERVIEW

The WSU Vancouver campus (WSUV) was established in 1989 as a provider of upper division and graduate education, and in 2006 began admitting freshman students for the first time, marking an important event in the development of the WSU system. WSUV is an innovative, non-residential research university dedicated to offering premier undergraduate and graduate educational and research experiences. As the only public four-year institution of higher education in southwest Washington, WSUV enjoys extraordinary community support and is committed to developing areas of academic and research excellence that fuel innovation and economic growth, both regionally and statewide. Southwest Washington continues to be the area of the state with the most limited access to public higher education, while demand for college graduates remains strong.

WSUV enrolls nearly 3,500 students who are predominately undergraduate, transfer students with an average age of 26. First generation students comprise 43 percent of the undergraduate population. The freshman class has grown between 15 and 20 percent in the each of the last three years, and this aggressive growth is a trend the campus wants to continue. In terms of a financial profile of current undergraduate students, 82 percent of students are using financial aid, and of those, 65 percent are Pell grant eligible.

The campus currently offers 22 bachelor’s degrees, eight master’s degrees, and three doctorate degrees with more than 190 doctorate faculty. We also have a number of doctoral students on our campus who are completing a Ph. D. in other areas. Although currently a non-residential campus, students are increasingly relocating from other regions to attend WSU Vancouver, and student housing is a future possibility.

OBJECTIVE OF THE REQUEST FOR PROPOSAL

WSU Vancouver, with the support of the University administration, wishes to engage a qualified enrollment management marketing vendor to prepare and conduct a direct marketing student search campaign to increase freshman enrollment. This should include name purchases, messaging, marketing, mail and email delivery, monitoring and reports, and analysis. WSU Vancouver will work with the selected vendor to help them understand the operation, enrollment goals, branding and messaging, but the selected vendor will take the campaign over from that point. WSUV is looking for an established company, with demonstrated success with similar institutions.

SCOPE OF SERVICES

With the collaboration of WSU Vancouver Student Affairs and Enrollment, and Marketing and Communications staff, the selected firm will provide the following services with the specific outcome of increasing freshman student enrollment:

  1. Establish and deliver a robust student search campaign targeted at high school students. The student search and fulfillment campaign must be delivered in a timely and efficient manner for maximum impact and effectiveness.
  2. Personalized and integrated student search campaign to high school students with an initial deployment date of late summer 2017.
  3. Integration with web, including mobile media (smartphones and tablets) based on browser identification, as a standard component of our marketing programs.
  4. Integration of communication flows sent to parents and guidance counselors, when information is provided by the student.
  5. Electronic transfer of completion documentation for the student’s application, such as transcripts, secondary school reports and references from high school guidance counselors.
  6. Tracking and collection of all information and data relating to inquiries and applications resulting from campaign and data synchronized daily with institution’s system via secure transfer.
  7. Detailed reports, including all traffic data and describing all activities conducted by vendor (vendor has the sole final responsibility for the determination and recording of response and/or application data).
  8. Responder files must be provided routinely to WSU Vancouver by the vendor through a secure FTP site, in a format to be determined by WSU Vancouver and on a schedule determined by WSU Vancouver.
  9. Routine, detailed analyses of program performance and program results to be used as the basis for making decisions in program adjustments must be made available on demand to WSU Vancouver. The analyses must include elements as requested by WSU Vancouver.
  10. Include rapid, personalized responses to students’ initial responses to search, with personalized, WSU Vancouver branded communications online and on paper to students and to their parents/guardians.
  11. Selected vendor will manage existing prospect pool at WSU Vancouver which aligns with targeted audience.
  12. Selected vendor will provide advice and guidance to WSU Vancouver client in regards to communication with student prospects after vendor communication plan ends.
  13. Targeting recommendations for optimal results (including, as applicable, list recommendations and list order placement):
  14. Strategic development of marketing campaign: messaging, sequencing, interplay between paper and electronic media.
  15. Creative development: copy and design, including multiple versions, electronic and paper.
  16. Production of printed materials.
  17. Development and hosting of program response sites
  18. Exchange of data via secure FTP.
  19. Mailing and mail tracking.
  20. Email deployment and delivery tracking.
  21. Interim and final analyses.

Washington State University
Purchasing Services
ATTN:  RFP No. 6820-GC24645
French Administration Building, Room 220
Pullman, WA 99164-1020

Strong Agencies in Washington State include APCO Worldwide and WE Communications.


State of Nevada Issues Marketing Research RFP

The State of Nevada is seeking an Integrated Marketing Research firm. The principal goal of this project is to review Tourism’s current advertising effectiveness study which is conducted by Kantar TNS and determine, based on the methodology used, if the numbers reported are valid. Tourism is seeking a research firm/individual that understands the tourism market research space and can provide a non-biased assessment of the current methodology and ROI numbers.

Each research company uses proprietary research methodology and the awarded contractor will not be required to ascertain Kantar TNS’ proprietary modeling,  but rather through a mutually coordinated effort between Kantar TNS and the awarded contractor, evaluate the process, review the methodology (to the extent agreed upon) and resulting numbers, and determine if the campaign effectiveness study results are accurate.

Due Date: 5/5/2017:
515 E. Musser Street, Suite 300
Carson City, NV  89701


Ireland Tourism Seeking Creative Agency

Fáilte Ireland together with Dublin City Council are now seeking proposals from creative agencies to hire a creative firm for the New Year’s Festival along with the management of programming, marketing and operational elements of the festival.The festival should have a strong emphasis on the New Year’s Midnight Moment celebration which will act as a focal point for Dublin’s New Year Festival. The festival should be participative and iconic in nature and be expressed over a two day period.

Fáilte Ireland is the National Tourism Development Authority. The organization’s role is to support the tourism industry and work to sustain Ireland as a high-quality and competitive tourism destination. They work with other state agencies and representative bodies, at local and national levels, to implement and champion positive and practical strategies that will benefit Irish tourism and the Irish economy. They promote Ireland as a holiday destination through our domestic marketing campaign (DiscoverIreland.ie) and manage a network of nationwide tourist information centres that provide help and advice for visitors to Ireland.

Address: Fáilte Ireland­National Tourism Development Authority N/A
88­95 Amiens Street Dublin


Mohawk Gaming Seeks Marketing Agency

The Mohawk Gaming Enterprises, LLC dba: Akwesasne Mohawk Casino Resort, is requesting bids from qualified vendors to work collaboratively with the MGE Marketing team and MGE’s Ad Agency on the design, videography, sound editing and video production services for commercials at the Akwesasne Mohawk Casino Resort to begin airing in July 2017.

The Akwesasne Mohawk Casino Resort is located in Upstate New York situated along the St. Lawrence River and bordering Canada in two provinces both Ontario and Quebec. The Akwesasne Mohawk Casino opened its doors in April of 1999 by the St Regis Mohawk Tribe and is the number one entertainment venue in the surrounding area. The casino currently has 1,800 Class III, Vegas style slot machines, 30 table games and a high limit room. The Resort also offers an all you can eat Buffet featuring prime rib, Maple Room Steakhouse creating an inviting fine-dining restaurant for the North Country, Stick’s Sports Bar that can service up to 160 guests, Rapids Food Court, which offers fast and convenient options at three stations; and lastly Reflections Gift Shop, which sells logoed items, jewelry and more. The goal of the Akwesasne Mohawk Casino Resort is to be the first choice for the customer’s casino and gambling entertainment. Based on this goal, the Akwesasne Mohawk Casino Resort is focusing on building loyalty and real value for our customers. This is accomplished by being a service-oriented entertainment company who offers attractive benefits and rewards to its customers.

Scope of Work and Services

Akwesasne Mohawk Casino Resort would like to shoot four (4) different on-location commercial spots using both interior and exterior scenes to advertise to their customers in both the United States and Canada. The goal of these advertisements is to promote excitement, increase sales and brand awareness for the Resort.

Address: 873 State Route 37 Hogansburg, NY 13655
Mark Face of Envelope/Package with: RFP2017-1


Kissimmee Gateway Airport Seeking PR Agency

The City of Kissimmee Gateway Airport is seeking a marketing and public relations agency.

Scope of services to include:

  • Marketing and Advertising Planning
  • Media Buy
  • Advertising Concept Development/Production

Primary:

Plan, develop, execute, track and report results for Kissimmee Gateway Airport’s (KGA) brand advertising programs.

  • Marketing and Advertising Planning including Strategic Direction, Creative Strategy, Brand Development and Stewardship, Media Plan and Cooperative Plan.
  • Media Buy: Develop and execute the media plan presented in the Marketing and Advertising Plan. Execution includes placement, optimization, cancellations, auditing, payment to vendors and billing.
  • Advertising Concept DevelopmenUProduction: Concept creative materials/campaign elements (print, digital and broadcast) as described in the Marketing and Advertising Plan. Once approved, produce and bring to final form the advertising materials.

Secondary:

  • Work with KGA staff to develop campaign tracking mechanisms, research and other projects as needed.
  • Periodically attend KGA’s board meetings, prepare periodic reports and a monthly budget recap, as directed by KGA.
  • Provide creative input and support for other projects and work collaboratively with global trade and public relations agencies.

City of Kissimmee Gateway Airport
401 Dyer Blvd
Kissimmee, FL  34741


New Mexico Town Issues Economic Development RFP

Lea Country, a town in the State of New Mexico has issued an RFP for Economic Development Services.  That program should include development and implementation of a marketing and promotion plan, development and implementation of an advertising, printing, publication, and materials distribution plan, development and implementation of plans for active solicitation of new business, manufacturing, and industry, provision of technical services related to all industrial and economic development matters, and willingness to perform additional related services as needed.

COMMUNITY COLLABERATION:

Lea County government strives to enhance the economic development of Lea County to ensure the health, safety, and quality of life for all residents as determined by law and community interests.

State of New Mexico
Kathy McLaughlin
100 N. Main, Suite 11,
Lovington, NM 88260
Phone 575-396-8521


River Parishes Tourist Commission Issues Advertising RFP

The River Parishes Tourist Commission in Louisiana has issued an RFP for an advertising agency.

In 2001 the RPTC was formed by a legislative act. The three parish councils of St James, St John and St Charles Parishes identified the RPTC as an organization knowledgeable in tourism promotion and respected by the provider of such activities. Interested agencies must be able to demonstrate measurable success in previous tourism campaigns on behalf of tourist destinations, tourist accommodations, tourist attractions, etc.

Scope of Service

The agency will develop a successful campaign, both nationally and internationally, to attract tourists to the River Parishes with special emphasis on increasing hotel and motel occupancy. From time to time, the agency may be asked to conduct conversion studies or mini-research projects. The agency is expected to work in close cooperation with the Commission’s Internet service provider, with the agency providing the editorial copy and creative for both the web site and the marketing pieces. The agency coordinates and manages the annual cooperative advertising campaign with participating partners of the RPTC. The agency must work closely with the Louisiana Office of Tourism and its agency of record.

The agency must perform all creative, copy writing, media placement, Internet marketing, coordination with mail house and consultant services described herein. The agency will arrange and contract for photography, film and television production, printing, display construction and other outside services with the approval of the Commission.

Kimmie Carlos, Executive Director
Phone 985-359-2784, Fax 985-359-9778
E-mail Kimmie@Visitnopc.com<mailto:Kimmie@Visitnopc.com>
River Parishes Tourist Commission/New Orleans Plantation Country RPTC
2900 Hwy 51
LaPlace, LA 70068


Santa Maria California Parks Issues Marketing RFP

The City of Santa Maria, California Recreation and Parks Department is seeking proposals for a long‐term Marketing Plan for implementation in order to more effectively position Recreation and Parks in the community. The Plan would promote the Recreation and Parks exceptional attributes and elevate the City’s image within Santa Barbara County and reinforce its distinct sense of place and community character.

Deliverables:

The selected firm will be required to perform the following tasks:

  • Market Research: Collect and organize data about the market that is currently taking part in leisure services.
  • Define who the target market is for activities, programs, events and parks.
  • Create a recommendation for Market Strategies
  • Establish quantifiable marketing goals
  • Determine how to monitor results
  • Create and deliver a comprehensive marketing plan

City of Santa Maria
110 E, Cook Street
Santa Maria, CA 93454


Alabama City Seeks PR Firm

The City of Helena, Alabama is seeking a PR firm for professional services to develop and produce a monthly newsletter and digital version posted online. The services of the firm shall include, but not limited to: the development, production, publishing, online posting and mailing of the monthly newsletter for the City of Helena.

CONTENT REQUIREMENTS:

Include:

  • City related news, pictures, and content.
  • Mayor and City Council updates and information.
  • Focus stories on: Helena businesses, civic groups, and people.
  • Education – Public Safety, update on Helena Elementary, Intermediate, Middle, and High Schools.
  • Community events and projects.
  • Reports/updates from city boards, groups, etc. including, but not limited to: Helena Arts Council, Library Board, Historical Commission, Beautification Board, Helena Teen Council, Helena Market Days, and non religiously affiliated civic organizations such as (but not limited to) Helena Belles, Helena Business & Professional Association, Lions Club, Kiwanis, etc.

Proposal due by March 13th, 2017 to:
City of Helena
ATTN: Amanda Traywick, City Clerk
P.O. Box 613 Helena, AL 35080 (205) 663-2161
RFP #021313MN


State Insurance Fund Issues Search Engine Optimization RFP

The State Accident Insurance Fund Corporation (SAIF) Is seeking an agency  to provide search engine optimization (SEO) services. SAIF is seeking to expand its web search visibility in the state of Oregon for its corporate website, www.saif.com. As the leading workers’ compensation carrier in Oregon, SAIF has maintained a strong presence in the Oregon market. However, digital market tactics, specifically SEO, have not been a strong focus; current digital market tactics have been limited primarily to in-house, on-site optimization for website content. Accordingly, SAIF is seeking a qualified vendor to lead its search engine optimization efforts as a pillar of SAIF’s digital marketing strategy.

BACKGROUND

SAIF is an independent public corporation created by the Oregon Legislature, with headquarters located at 400 High Street SE, in Salem, Oregon. SAIF is the market leader in the provision of workers’ compensation insurance for Oregon employers, insuring more than 600,000 workers through policies with over 51,000 employers. SAIF also has regional offices in Bend, Eugene, Medford, North Bend, Portland, and Roseburg. As of March 24, 2016, SAIF employed 961 employees. Respondents will find additional background information at http://www.saif.com.

SCOPE OF WORK

The proposer must be qualified and prepared to provide services to SAIF in the following areas:

  1. Evaluate the current website structure and on-site factors as they pertain to SEO and make recommendations for improvements. Provide specific technical guidance to SAIF internal developers.
  1. Conduct keyword research to identify and validate targeted keyword sets and opportunistic keywords for ongoing content creation. SAIF has a strong internal team of content strategists. Therefore, the vendor should help guide SAIF’s external-facing content strategy as it pertains to SEO and SAIF’s business objectives.
  1. Advise and employ tactics to generate ranking improvements using off-site factors (e.g., backlink profile, authority, social media, etc.).
  1. Recommend SEO tools and measurement best-practices. Provide ongoing measurement and reporting of organic ranking and website performance.

To assist proposer in preparing its proposal, SAIF will provide the following materials to any proposer, upon request made to Mike Watters at mikwat@saif.com:

  1. Materials that describe SAIF’s current digital marketing strategy and business objectives;
  2. Materials that describe SAIF’s competitors;
  3. Website analytics; and
  4. Materials that describe SAIF Corporation and its business.

Proposal due by February 24, 2017 to:

Nadia Kosieracki
nadkos@saif.com


MINNESOTA STATE COLLEGES AND UNIVERSITIES

The Minneapolis Community and Technical College is seeking a marketing and advertising company. Minneapolis Community and Technical College (MCTC) is a public two-year college located in the heart of downtown Minneapolis. MCTC enrolls nearly 13,000 credit students annually and is an active partner in initiatives designed to strengthen the social, economic and cultural vitality of the Twin Cities metropolitan area.

Created in 1996, and a member of Minnesota State, MCTC is the result of the merger of two institutions: a technical college with a long history of vocational education dating back to 1914 and an open- enrollment community college established in 1965. Currently, the spacious campus covers 21.6 acres of land and recent expansions include a new state-of-the-art Science Center, dining hall and outdoor plaza.

SCOPE OF WORK

  • Online marketing
  • Media buying, placement and monitoring

Proposal due date is February 14, 2017 to:

Questions: Geoff Jones, Director of Marketing Communication
Minneapolis Community and Technical College
1501 Hennepin Ave
Minneapolis, MN 55403
Geoff.Jones@minneapolis.edu (e-mail)


taos new mexico marketing RFP

Taos, New Mexico Issues Marketing RFP

The Town of Taos, New Mexico Marketing and Tourism Department is seeking an experienced and well-qualified public relations firm to assist in managing and executing an innovative public relations campaign as a critical part of Taos’ overall marketing and branding effort. The public relations campaign is expected to integrate a social media strategy that provides a strong online presence, greater engagement and reinforces the Taos brand.

The objective of the public relations firm is to work with media partners to deliver compelling stories and information about Taos to the venturesome traveler in our target markets. The public relations/social media strategy will effectively support the overall Town of Taos Marketing Strategy for 2017 and ignite awareness of Taos as a premier travel destination and to motivate the traveler to choose Taos for their next travel experience.

Scope of Service:

The public relations firm will be expected to:

PUBLIC RELATIONS SERVICES

  1. Develop and execute an annual media relations plan that includes a suggested pitch calendar to expand awareness of Taos as a travel destination
  2. Develop Fact Sheet/Press Kit
  3. Develop and pitch in-depth story ideas with the Taos branding message to key reporters each month
  4. Track editorial calendars and pitch appropriate leads
  5. Service day to day calls from journalists
  6. Coordinate interviews between journalists and Town of Taos
  7. 1 to 2 press announcements per month – write, send, place and pitch
  8. Provide daily media clips
  9. Monthly reporting and media values
  10. Weekly conference call
  11. Bi-monthly face to face meeting with the Lodgers Tax Advisory Board and Director of Marketing and Tourism
  12. Coordinate of Media and/or Influencer Visits

SOCIAL MEDIA COORDINATION SERVICES

  1. Monitor and manage Taos’ social media channels, including Facebook, Twitter, Instagram, YouTube, Pinterest, Instagram
  2. Plan and implement social media campaigns that drive engagement and traffic across all social media channels
  3. Source and produce engaging content to ensure social media channels are up to date, relevant and interesting
  4. Drive and manage social media campaigns from content creation, to measurement of campaign success
  5. Help to increase conversion rates and ROI
  6. Understanding of the Taos tourism brand and ability to represent the brand professionally on all social channels
  7. Setup daily tasks and activity for all social media outlets

ATTN: Sharon Voigt, Procurement Officer

400 Camino de la Placita Taos,

New Mexico 87571

(575) 751-2026 svoigt@taosgov.com


Criminal Justice Coordinating Council Issues Communications RFP

Criminal Justice Coordinating Council (CJCC)

The Criminal Justice Coordinating Council (CJCC) is an independent agency established in 2001 by the Council of the District of Columbia and seeking a communications consultant.  The agency plays a critical role within the criminal and juvenile justice community by serving as a catalyst and resource for system reform, program development and information data analysis. The agency is dedicated to improving public safety and the administration of criminal and juvenile justice.

SCOPE OF REQUESTED SERVICES

Provide writing, editing and presentation support in all areas of communications and public relations for the agency including

  1. Helping to develop and update the agency’s communications strategy;
  1. Assisting with oral and written responses to media inquiries;
  1. Assisting with interview, public meeting and hearing testimony preparation;
  1. Providing advice regarding how to respond to feedback from within and from outside the agency;
  1. Provide advice regarding how to better utilize the agency’s social media platforms (website, twitter account, etc.);
  1. Propose methods for evaluating the success of the agency’s communications strategy;
  1. Draft media and public relations-related documents; and
  1. Proactively place stories that showcase the agency’s mission, vision and success.

Mailing Address:
CRIMINAL JUSTICE COORDINATING COUNCIL
104 MARIETTA STREET, SUITE 440
ATLANTA, GEORGIA 30303-2743


Texas School Issues Marketing RFP

Texas School Issues Marketing RFP

Weslaco Independent School District has issued a marketing RFP.

Weslaco ISD is seeking to hire a Marketing Firm that can create and implement a marketing plan exclusively for Weslaco ISD and for the specific reason of highlighting the school district. The primary reason for this marketing plan is to: 1) inform the community of what the r school district has to offer; 2) highlight the district’s accomplishments; 3) inform the community and the general public of “academic vision”

Weslaco ISD – Overview

Weslaco ISD is a school district located in deep south Texas. We are situated in the middle of the Rio Grande Valley in Weslaco, Texas which has a population of 45,470. The school district has a student population (as of 1/13/2016) of 17,460.

Marketing Plan Goals & Audience

They seek a firm to shine a light on Weslaco ISD and its accomplishment.  They seek to make Weslaco ISD the only “complete” option for student education.  Furthermore, the following specific goals need to be addressed:

  1. Student retention
  2. Student recruitment
  3. Parent awareness (of what district has to offer)
  4. District’s student accomplishments (scholarships & other)
  5. District current and future goals

Independent School District
312 West Fifth Street
P.O. Box 266, Weslaco, Texas


Zeal Network Seeking PR Agency

Zeal Network Chitral’s First Complete Media Group is looking for a Public Relations agency. ZEAL is a complete media enterprise consisting of platforms including Television (News, Entertainment and Sports), Digital Media (Web, Social Media &  Media Apps), Print Media (Newspaper and Magazines).

Their goal is to be the leading media group and at the same time preserve culture and preservation of culture and enhancing socio-economic development of the area.

They seek a PR firm able to enhance the media industry which is dormant from quite a while in district Chitral and provide a complete media group one of its kind.

Scope to include:

  • Complete in-door advertisement
  • Complete outdoor advertisement through bill boards, wall chalking, ads, vehicle promos etc.
  • Complete social media marketing through Facebook, twitter, Instagram and other available mediums.
  • Complete SMS marketing system with a designated messaging number.

bids@zealnews.tv
Zeal Community TV
Dharmasala, Kanul (PO)
Kannur 670562


Dodge City Issues Advertising RFP

Dodge City Issues Advertising RFP

The City of Dodge City has issued an RFP for hotel properties interested in trading out room nights for advertising privileges related to tournament operations at Legends Park. Background Information: Each year the City schedules 12 to 15 baseball, slow pitch and fast pitch tournaments at Legends Park and other facilities in the community. In 2016 tournaments were offered on 12 weekends including, nine baseball tournaments, 7 fast pitch tournaments and 3 adult softball tournaments.

Other facts include:

  • 334 teams registered in 2016. (43 additional teams registered for two tournaments canceled due to rain.)
  • 81 teams from out of state (25%)
  • Total attendance of approximately 5,700 players and coaches plus another 11,500 spectators.
  • 35,000 hits on the City’s web site tournament pages. The Legends Park pages were the #1 and #2 most hit pages on the City site.

Need: To staff these tournaments requires bringing in umpires from outside the community requiring overnight lodging, approximately 50 room nights per season. The City is offering to trade out room nights in exchange for advertising privileges including but not limited to: 1) logo placement and link on the Legends Park web site pages; and 2) banner placement at Legends Park (banner provided by the Hotel property.). The City is looking to create a sponsorship arrangement with up to five hotel properties.

Mr. Paul Lewis
Parks and Recreation Director City of Dodge City
806 N. 2nd Avenue
PO Box 880, Dodge City, KS. 67801.
Paul Lewis, Parks & Recreation Director Tel: 620/225-8160
Email – paull@dodgecity.org<mailto:paull@dodgecity.org>


WEBER COUNTY FAIR ISSUES ADVERTISING AND PUBLIC RELATIONS RFP

WEBER COUNTY FAIR ISSUES ADVERTISING AND PUBLIC RELATIONS RFP

The Weber County Fair is seeking an Advertising and PR firm to provide services for the Weber County Fair. The Weber County Fair happens each August ending the 2nd Saturday of the month. With more than 60,000 fair goers, the Fair captures the attention of all age consumers. Commercial exhibitors, food vendors, livestock, living arts, contests, rodeos and major entertainment thrill fair goers during the four-day extravaganza. The selected agency will be responsible for the conception of, preparation of, and execution of advertising and public relations materials and services; the placement of advertising materials in media as designated by Fair, may include, newspaper, radio, television, magazines, managing website, outdoor media, print media, transit media, and the conception of, preparation of, execution of, and placement of other mutually agreed upon communications materials and services. The precise nature of all advertising will be as from time to time mutually agreed upon by the Fair and the Agency.

Examples of work to be performed are:

DESIGN AND PRODUCTION

  • Concept and production of theme and artwork
  • Design and production of billboards, transit, pens, magnets, shirts, ads, tickets, poster, banners, coloring contest etc.

MEDIA

  • Radio spot concept and production
  • Television spot concept and production
  • Website

Weber County Purchasing
Attn: Brianna Sederholm
2380 Washington Blvd Ste 260
Ogden, UT 84401


Summit County Public Health Seeking Ad & Marketing Firm

Summit County in Ohio is seeking an Advertising/Marketing firm experienced in both overall branding and targeted marketing strategies. The selected firm will be responsible for building overall awareness of the Summit County Public Health brand. Anticipated budget for the project is $100,000 including all fees for services and costs for media and advertising placement.

Jeff Krauss
Summit County Public Health
1867 W Market Street
Akron, OH 44313


Gadsden State Community College Issues Marketing RFP

Gadsden State Community College (GSCC) has issued an RFP for marketing, advertising, social media, and public relations services for the college. GSCC is a comprehensive community college offering an array of associate degree and certificate programs. Students may enroll in classes at any of GSCCs six locations in Northeast Alabama.  For more information about GSCC visit www.gadsdenstate.edu.

SCOPE OF WORK

The scope of work will include:

  • Development of a comprehensive marketing and public relations plan.
  • Design and placement for digital, print, radio, television, search engine options and other social  media.
  • Development of a social media marketing management plan.
  • General marketing and advertising services for a three-county demographic – Calhoun, Cherokee, and Etowah.
  • Design of electronic marketing materials for various departments and for the three-county demographic.
  • Design and procurement of printed marketing materials for various departments and for the three-county demographic. The procurement of printed marketing materials shall be charged at cost by the selected firm and the selected firm may use third-parties to provide this service.

Gadsden State Community College (GSCC)
Purchasing Department
O. Box 227
Gadsden, Alabama 35902-0227
www.gadsdenstate.edu


United Nations Issues Event Management RFP

The Office of the United Nations High Commissioner for Refugees (UNHCR) was established on 14 December 1950 by the United Nations General Assembly. The agency is mandated to lead and co-ordinate international action to protect refugees and resolve refugee problems worldwide. Its primary purpose is to safeguard the rights and well-being of refugees. It also has a mandate to help stateless people.

They seek an event management firm for Thailand.

Proposed Services

  • To provide the strategic creative idea of UNHCR’s annual event and also each event in order to support fundraising and to increase positive perception towards refugees. Each campaign should be outstanding on its own while complementing each other as a showcase from UNHCR as the leading UN agency in helping refugees;
  • To provide key message of each event which responds to the main objectives of the project/campaign;
  • To propose an interactive activities or experience of being a refugee for each assigned event in order to gain maximum participants which result in fundraising opportunity and publicity;
  • To provide comprehensive on-ground event management team to operate the event as well as immediately respond and resolve an unforeseen incident that occur during any event;
  • To handle the production of all related materials in the events and ensure high quality materials;
  • To provide value added benefits for UNHCR such as connecting partnership from event locations or corporate partners;
  • UNHCR website review and email marketing strategy.

The UNHCR Regional Representative in Thailand
P.O. Box 2-121
10200 Bangkok, Thailand

Edmonds Community College Issues Digital Media RFP

Edmonds Community College Issues Digital Media RFP

Edmonds Community College is seeking a digital media agency. They need a firm to update the design and user interface of the college websites to make the sites more interactive and engaging and to incorporate the recent updates to the college logos and branding guidelines.

There are three primary Edmonds CC websites that serve unique audiences:

  • www.edcc.edu (prospective students, community, and other external audiences),
  • students.edcc.edu (current students), and
  • employees.edcc.edu (administration, faculty, and staff).

Edmonds Community College is a comprehensive, public, two­year institution of higher education located in Lynnwood, WA. The College is a dynamic, diverse, environment of learning which serves an average of 11,600 students per college quarter. EdCC is the third largest community college in the state of Washington with 64 Associate Degree programs. Students range in age from 13­85, with an average age of approximately 30. More than 1,450 international students from approximately 65 countries attend the college.

Scope of work

Edmonds CC seeks to commission an updated design and user interface for the three primary websites from a highly experienced web design professional or firm to ensure Edmonds CC’s web sites reflect innovation, quality, service, and lifelong learning.

  1. The selected vendor will conduct research that includes seeking input from external stakeholders (high school counselors, employers, community leaders, partners, donors, and alumni), current students, and college employees to determine stakeholder’s perceptions of the college websites; review analytics data; and how our web presence could be more effective.The vendor will utilize the following tools to conduct research:
    • Stakeholder survey – the vendor should survey key stakeholders – elected officials, managers, content creators, internal users – from Edmonds CC with the purpose of validating goals and tasks for the new website.
    • Online community survey – the vendor should utilize an online community survey to gather key information about the level of satisfaction and to determine the most common tasks and potential goals of users.
    • Homepage heat mapping – the vendor should use heat mapping to collect information about every action taken on the current site to review functionality and behavior. The heat mapping should include where people have clicked, scrolled, and hovered on the page.
    • Accessibility validation (WCAG 2.0 level AA compliance) – the vendor should analyze the accessibility of the current site and make recommendations for the new site
    • Site analytics – the vendor should utilize historical site analytics to understand patterns and information useful to the development of the new site.
    • Mobile usability – the vendor should analyze the current site for mobile usability and review the mobile site statistics to understand the needs of the current visitors.
  1. The selected vendor will create redesigned websites. Edmonds CC seeks a firm to redesign its websites through a process of research, presenting to stakeholders, facilitating productive discussions and forums, and incorporating feedback. The vendor will approach design as an iterative process.
    • Research: the successful vendor will engage a variety of stakeholders to determine perceptions, look at competition, and identify strengths and weaknesses.
    • Presentation: the successful vendor will present findings and proposed website designs.

The successful vendor will also substantiate design choices, citing design theory and marketing-based evidence.
Paul Poppe, Contract Specialist Purchasing Office,
Edmonds Community College
ppoppe@edcc.edu
(425) 640­1158


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Comments

  1. Henry Miller says

    Technology never ceases to amaze me. Every other say there are new developments and even more interesting things being talked about for future. Endless possibilities makes me even more curious. Wonderful insights here at you blog. Shall keep watching this space for more! :)

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