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AG1 Owns Wellness AI
Wellness

AG1 Owns Wellness AI

28 wellness brands ranked by modeled Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AG1 #1, Oura #2, Whoop #3. The brands the chatbox — and the podcasters who feed it — recommend first.

EPR Editorial Team ·
The Authority Stack: What AI Engines Actually Trust
AI Reputation

The Authority Stack: What AI Engines Actually Trust

Not all sources are equal in an AI engine's citation graph. Understanding the authority stack is often the difference between communications work that moves AI engines and communications work that doesn't. This article outlines the stack, from highest typical weight to lowest, across various content types and platforms. It also discusses the implications for budgetary spending and competitive strategy in the age of AI search.

EPR Editorial Team ·
Travel & Hospitality PR: The Review Economy Meets AI Discovery
Travel

Travel & Hospitality PR: The Review Economy Meets AI Discovery

The travel and hospitality category, shaped by 15 years of online reviews, is now facing a new layer of disruption: AI-driven discovery. This article examines how AI tools synthesize review data and editorial coverage to produce travel recommendations, and the substantial implications for travel and hospitality communications.

EPR Editorial Team ·
Red Cross Owns Nonprofit AI
Nonprofit

Red Cross Owns Nonprofit AI

A directional modeling study of how five AI engines surface and rank nonprofits across 28 organizations and 62 donor-intent prompts. Red Cross, St. Jude, UNICEF, and Doctors Without Borders anchor the category; evaluator ratings drive citation; federated structures dilute it. The charity the chatbox names first is the one the donor gives to first.

EPR Editorial Team ·
COMPLIANCE IS THE NEW CITATION
Gambling

COMPLIANCE IS THE NEW CITATION

In the AI era, gambling compliance becomes a citation infrastructure asset. Operators with rigorous, visible, and well-documented compliance are accumulating gambling entity authority that translates directly into citation share, turning compliance into sportsbook AI authority infrastructure.

EPR Editorial Team ·
AI Communications for Consumer Brands
Technology

AI Communications for Consumer Brands

AI Communications is changing how consumer brands reach shoppers. AI engines like ChatGPT and Claude are now central to product discovery and comparison, moving beyond traditional marketing channels. Brands must adapt their strategies to ensure they are cited by AI for purchase consideration.

EPR Editorial Team ·