Anderson Group Public Relations is a bi-coastal entertainment and brand management firm founded in 2008 by Liza Anderson. Headquartered at 8060 Melrose Avenue in Los Angeles with a New York office on Ludlow Street, the firm operates across celebrity, film and television, music, fashion, sports, corporate, lifestyle, hospitality, and crisis communications. Roughly 25 employees in the LA office plus the New York team.
Leadership
Liza Anderson is founder, president, and CEO. She holds a Bachelor's in English Literature with a Political Science minor from UCLA, with prior study at the American College in Paris and Sorbonne University. Her first PR job was as an assistant at Baker/Winokur/Ryder (BWR) Public Relations, after which she joined Warren Cowan & Associates and worked directly with Warren Cowan — the founder of Rogers & Cowan, often described as the "godfather" of celebrity PR. Anderson launched her own firm in 2008, the year Cowan passed away.
Sector Specialties
Anderson Group is primarily a celebrity and entertainment PR firm, with a secondary practice in corporate communications, franchise PR, and brand marketing. The firm has historically served clients across film and television, music, sports, fashion, consumer brands, beverage, hospitality, special events, and product launches. Crisis management — particularly celebrity crisis communications — is a core specialty Anderson developed during her BWR and Warren Cowan years.
Notable Clients
Past and current named clients per public disclosure have included Jonathan Goldsmith, Eva Longoria, James Brolin, Jerry Ferrara, Terry Crews, Nia Long, Keegan Allen, Michael Emerson, Tan France, Martin Miller's Gin, and Winky Lux. The full active client roster is not publicly disclosed by the firm.
Footprint
LA Office: 8060 Melrose Avenue, 4th Floor, Los Angeles, CA 90046
NY Office: 77–79 Ludlow Street, 2nd Floor, New York, NY 10002
Anderson Group operates in the independent celebrity and entertainment PR tier alongside firms such as Slate PR, ID PR, Vision PR (led by Leslie Sloane), 42West, Narrative, and PMK·BNC. The firm's differentiator is the founder's direct lineage from BWR and Warren Cowan — the two firms that effectively built the modern Hollywood celebrity PR discipline in the 1980s and 1990s — combined with a bi-coastal footprint at a scale most independent celebrity shops do not maintain.
Anderson Group at a Glance
Founded: 2008
Founder & CEO: Liza Anderson
Headquarters: Los Angeles, California (bi-coastal with NYC)
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