Tag

legal

The State of AI Regulation for Brands: May 2026

American AI regulation is fragmenting, not consolidating. Brands face a complex compliance landscape with the EU AI Act, a patchwork of state laws, and federal preemption efforts. The 2026 midterms will accelerate, not resolve, this fragmentation. This article outlines the operating picture for brands to govern marketing, communications, and AI deployment through 2026, focusing on key deadlines, state-specific legislation, and enforcement trends from the FTC and state Attorneys General.

EPR Editorial Team · May 14, 2026

Cybersecurity

Anatomy of a 4-Day Breach Disclosure

The SEC's four-day disclosure window for material cyber incidents requires a disciplined, pre-planned response. This is the hour-by-hour playbook for the 96-hour cycle, from materiality determination to filing.

EPR Editorial Team · May 12, 2026

Cybersecurity

Why CISOs Are Now Spokespeople — And Most Aren't Ready

Due to new SEC rules and legal precedents, Chief Information Security Officers (CISOs) are now public-facing spokespeople, yet most lack the required media and regulatory communication training.

EPR Editorial Team · May 12, 2026

Cybersecurity

Materiality Standard Under Item 1.05: What Communications Teams Get Wrong

Under SEC Item 1.05, determining if a cyber incident is 'material' requires input on reputational risk from the communications team, yet most are untrained for this legally consequential judgment.

EPR Editorial Team · May 12, 2026

PR News

Silicon Valley Bigwigs Hit With Sexual Harassment Claims

The Tech industry has long been accused of promoting a "boys club" atmosphere that is both dismissive of and antagonistic to women.

EPR Editorial Team · Jun 27, 2017

Editorial

Laws change, but medical marijuana remains a PR battle

Originally published October 2016 — when Ohio became the 25th state to legalize medical marijuana. The state-by-state legalization battle, the PR role in tipping-point dynamics, and the local-level constraints even legal products face. Archived as historical EPR cannabis coverage; for the 2026 communications playbook, see The Cannabis Index and the 2026 Retrieval Guide.

EPR Editorial Team · Oct 5, 2016

PR News

Whole Foods Under Amazon: From FDA Scrutiny to Just Walk Out

Whole Foods went from 2016 FDA scrutiny to a $13.7B Amazon acquisition in 2017. The 8-year integration, the Amazon Fresh stack, and Just Walk Out.

EPR Editorial Team · Jun 24, 2016

Crisis Communications

Inside the Flint Lobbying Ecosystem: Who Spent What in Washington

By spring 2016, Flint was a Washington story. Two dozen lobbying entities, $220M in WRDA, Dan Kildee's $800M package, and the $15B lead-pipe replacement provision that ultimately followed.

EPR Editorial Team · May 16, 2016

Entertainment & Media

Fine Bro's PR Crisis and YouTube Controversy

One particular area where modern technology, copyright ownership, and trademark ownership are moving along a very blurred line of distinction is the Internet.

EPR Editorial Team · Feb 8, 2016

PR News

Public Relations Proves Vital In Chicago’s Troubled Waters

Tinley Park, a suburb of Chicago, recently faced a controversy over their water meters.

EPR Editorial Team · Dec 18, 2015