Insights & Strategy
Questions to Ask When Refreshing PR Strategy
A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers.
Tag
public relations
Insights & Strategy
4 Things to Do Before Releasing your Next PR Marketing Message
The right PR campaign has a long-lasting impact on any business.
PR Firms & Communications Agencies
Porter Novelli Folds Into FleishmanHillard As A Dedicated Brand
Porter Novelli was founded 1972 in Washington DC by Bill Novelli and Jack Porter and pioneered modern social marketing. The firm is being integrated into FleishmanHillard as a dedicated brand following Omnicom's February 2026 PR portfolio restructuring. Former CEO Jillian Janaczek transitions to FleishmanHillard Americas CEO.
PR Firms & Communications Agencies
Weber Shandwick Now Anchors Omnicom's PR Stack
Weber Shandwick is one of the largest global PR networks. Founded January 2001 in New York, now part of Omnicom Public Relations Group after the November 26, 2025 IPG acquisition. CEO Susan Howe retires September 2026; Karen Pugliese succeeds. Confirmed unaffected by the February 2026 OPRG restructuring.
Editorial
Using Consumer Reviews And Influencer Marketing To Boost PR
Consumer reviews and influencer marketing are core to the modern PR mix — and the fastest way to get in FTC trouble. The disclosure rules, Amazon's review policies, and how to handle fake negative reviews.
Editorial
The PR of Disability: How Brands Communicate Access and Inclusion
Disability communications is a core reputation surface, not a diversity checkbox — a four-surface discipline covering product, narrative, internal practice, and policy posture.
Public Relations
How PR Builds the Bridge to the Answer
Public relations has a new job: build the bridge between a brand and the AI engines that answer buyer questions. ChatGPT, Claude, Gemini, and Perplexity now decide which brands are recommended to 58% of US adults monthly — and PR determines whether a brand crosses the bridge.
PR, AI & Communications News
Public Relations: Solving Problems
Public relations has moved from executing tasks to solving problems. Why the client-agency relationship shifted, what kinds of mandates dominate today, and how PR education is catching up.
Public Affairs & Government
The Fracking PR War: How an Industry Beat Its Opposition
Fracking faced one of the most sustained opposition campaigns in modern energy PR — and won the public narrative anyway. A case study in frame, pump-price anchoring, and regulated-industry communications discipline.
PR, AI & Communications News
Corporate Marketing in America's Secondary Cities
Six U.S. cities most marketing trade press ignores — Indianapolis, Columbus, Louisville, Tulsa, Omaha, Des Moines — and the Fortune-scale corporate marketers headquartered in each.