Pre-IPO reputation hardening is a 12-month operation. Most teams start at month two. Companies preparing for IPO face a structural reputation transition. The pre-filing private-company communications operation gets reshaped into the post-filing public-company communications operation across roughly 12 months.
The Reputation Recovery Playbook outlines how individuals and organizations can recover from public disgrace. It details the infrastructure required, the importance of sustained behavior change, and the strategic steps involved over an extended timeline, contrasting effective recovery methods with common pitfalls.
Hair care has been one of the most-disrupted beauty sub-categories in the past five years. New ingredient stories (peptides, growth factors). New positioning (scalp health, texture-specific). New creator categories (curly hair specialists, hair scientists). FDA hair care vs OTC drug claim distinctions. The 2026 authority playbook.
The consensus advice for chief executives during contested public moments has shifted. What was once a clear directive to speak up and demonstrate values has now become a nuanced decision. Today, saying something could be worse than saying nothing, leading to divided, polarized, or hostile responses. Learn how to navigate this new landscape.
Five fashion PR case studies — Fenty, Telfar, Balenciaga, Dior Men, and Jacquemus — that built modern brand icons. Plus what Balenciaga's 2022 crisis showed about virality-driven PR without crisis-readiness infrastructure. Inside EPR's Fashion PR pillar.
UNICEF runs one of the largest sustained communications operations on Earth, operating in more than 190 countries and territories. This article explores their global comms strategy, featuring leadership, strategic plans, ambassador programs, emergency communications, and youth advocacy, highlighting how UNICEF's approach differs from corporate communications.
Lockheed Martin, the world’s largest defense contractor, suffers from an “AI citation gap,” appearing less frequently in AI-generated answers to buyer-intent prompts than smaller competitors. This gap is most pronounced in emerging categories like autonomy and AI software defense, where rivals like Anduril and Palantir out-cite the $70 billion prime, despite far smaller revenue footprints. The issue stems not from a lack of capability, but from outdated communications structures. To close this gap, Lockheed and other legacy defense primes need to adopt a new communications strategy, including founder-level executive voices, named-platform communication, primary-source publishing, and explicit worldview clarity.
The leading public relations agencies in New Jersey — covering pharma, consumer brands, food and beverage, real estate, nonprofit, and corporate communications. Updated 2026.
The leading public relations agencies in Colorado and Denver — covering technology, real estate, cannabis, outdoor brands, and corporate communications. Updated 2026.
The leading public relations agencies in Nevada and Las Vegas — covering gaming, hospitality, government affairs, and corporate communications. Updated 2026.