I built the first instrument to measure what AI says about everyone. The royal family was the test case. What it shows about the engines should change how every PR firm operates.
February 2022. Buckingham Palace stripped Prince Andrew of his military affiliations, royal patronages, and HRH style in public use. The cleanest modern case study in subtraction as a communications strategy.
When an AI agent invents a price, recommends a competitor, or makes a defamatory claim about your brand, who is liable? The new crisis vector, explained.
When a buyer asks ChatGPT about your company, the engine answers about the company. When an investor, journalist, board candidate, or future hire asks, the engine often answers about you — the CEO, the founder, the public face. That answer is now part of the deal. Most CEOs have little visibility into what it says. This article explains why founder AI reputation tends to be its own discipline, what gets asked, common failure modes, and the repair stack for shaping the narrative.
Public relations is the strategic management of how an organization is perceived by the audiences that matter to it. Ivy Lee, Edward Bernays, the PRSA, the PESO model, and the modern $130 billion global PR industry in 2026.
AI defamation cases are already in court — Walters v. OpenAI in Georgia, multiple matters across U.S. and European jurisdictions. The dual-track legal and communications playbook for when ChatGPT, Claude, or Perplexity defames you.
Five reputation management cases that defined the discipline across four decades — Tylenol 1982, Domino's 2009, Old Spice 2010, Patagonia ongoing, NVIDIA 2022–2026. The arc from press-cycle defense to AI engine citation.
Go Fish Digital is a 20-year-old digital marketing and reputation management agency from the search-engineering tradition — founded 2005 by Brian Patterson, now part of Agital. The 2026 firm profile.
Repugen is a HIPAA-compliant healthcare-specialist reputation management SaaS — founded 2016 by Ajay Prasad, now positioned across reputation, patient satisfaction, and AI visibility for medical practices.
Birdeye is one of two dominant enterprise review and reputation SaaS platforms — founded 2012 by the Gupta brothers, $93M raised, $146M+ revenue, and the platform competitor moving fastest toward AI-era positioning.