
Beyond Cute: How Pet PR and Digital Storytelling Are Changing the Marketing Game
Discover how pet PR has evolved beyond cute photos into sophisticated digital storytelling that builds authentic connections and communities for brands.
Discover how pet PR has evolved beyond cute photos into sophisticated digital storytelling that builds authentic connections and communities for brands.
Discover why franchise marketing fails due to misaligned incentives between corporate and franchisees, outdated tactics, and poor execution in this analysis.
Learn from major digital PR failures like Pepsi’s Kendall Jenner ad and Fyre Festival. Case studies reveal key lessons on avoiding brand damage and social media backlash.
How major brands mishandled crisis PR in 2025, from Tesla’s safety response to American Eagle’s ad controversy. Cases show importance of empathy and accountability.
Top PR campaigns of 2025 blend creativity with social impact, from Progresso’s soup candy to McDonald’s mental health initiative and Dell’s IT comedy series. Learn how brands
Explore how top brands mastered digital PR in spring 2025 through innovative campaigns, authentic storytelling and tech integration. Learn key trends and strategies for success.
Learn how common digital pet marketing failures harm brand trust and discover key strategies for connecting authentically with modern pet parents in this industry guide
Learn how poor crisis communications destroy brand trust, examining key failures like BP, United Airlines & Boeing through real case studies and essential lessons
Learn how BP’s mishandling of public relations during the 2010 Deepwater Horizon oil spill worsened their legal troubles and led to lasting reputational damage.
Learn how collectible PR drives brand storytelling through scarcity and exclusivity, from NFTs to rare vinyl records. Tips on building hype and community in collectible markets.