2024 has seen 20 notable HR tech PR programs and initiatives that are particularly well-suited for small companies looking to enhance their visibility and engagement:
- BambooHR’s “Small Business Spotlight” – Features success stories of small businesses using BambooHR, promoted through blog posts, social media, and webinars.
- Gusto’s “Small Business Hero” Campaign – Showcases small business owners who have successfully utilized Gusto’s HR tools, using video testimonials and social media stories.
- Zoho People’s “HR Made Simple” Initiative – Highlights how Zoho People simplifies HR for small companies through educational content, case studies, and online demos.
- Breezy HR’s “Recruitment Simplified” Program – Offers guides, webinars, and blog content focused on how small businesses can streamline their recruitment processes.
- Namely’s “Small Business Growth” Campaign – Focuses on how Namely supports small business growth with PR efforts including client success stories and targeted social media campaigns.
- Freshteam by Freshworks’ “HR for Startups” Campaign – Provides resources, webinars, and success stories tailored to startups and small businesses using Freshteam’s HR solutions.
- Workable’s “Recruitment Best Practices” Series – Offers insights into best practices for recruitment in small businesses through blog posts, eBooks, and webinars.
- Personio’s “HR Transformation for SMBs” Campaign – Focuses on how Personio’s HR solutions can transform small and medium-sized businesses with case studies and social media content.
- Sage HR’s “SMB Success Stories” Program – Highlights how Sage HR helps small businesses succeed with case studies, customer testimonials, and industry-specific content.
- HR Cloud’s “Small Business Essentials” Initiative – Provides resources and tips for small businesses on HR management through blog posts, guides, and webinars.
- Monday.com’s “HR Workflow Solutions for Small Businesses” Campaign – Showcases how Monday.com’s tools can streamline HR workflows for small companies, promoted through social media and case studies.
- ClearCompany’s “SMB Talent Management” Program – Focuses on effective talent management strategies for small businesses with content marketing, client success stories, and webinars.
- PandaHR’s “Affordable HR Solutions” Campaign – Highlights cost-effective HR solutions for small businesses with educational content, blog posts, and social media outreach.
- Justworks’ “Small Business HR Made Easy” Initiative – Features resources and success stories about simplifying HR for small businesses, promoted through webinars and digital ads.
- TribeHR’s “Startup HR Toolkit” Campaign – Provides a toolkit for startups and small businesses, including guides, case studies, and interactive content.
- Toggl Hire’s “Smart Hiring for Small Teams” Program – Offers insights and tools for efficient hiring processes in small teams through blog posts, eBooks, and online demos.
- HR Coordinator’s “Small Business HR Success” Series – Shares best practices and success stories for small businesses with educational webinars, blog content, and social media posts.
- Zenefits’ “Streamlined HR for Small Businesses” Campaign – Promotes how Zenefits’ platform simplifies HR tasks for small businesses through case studies, how-to guides, and webinars.
- Humi’s “HR Solutions for SMBs” Initiative – Focuses on how Humi supports small and medium-sized businesses with press releases, customer testimonials, and digital content.
- Cezar HR’s “Efficient HR for Small Businesses” Campaign – Highlights efficient HR practices and tools for small companies through blog posts, case studies, and targeted digital PR efforts.
These programs utilize a variety of HR tech public relations tactics tailored to small businesses, including success stories, educational content, webinars, and targeted social media campaigns to effectively promote HR tech solutions.