Here are 20 real-life beauty PR programs focused on skincare from 2024 that have made waves:
- Glow Recipe’s “Glow & Grow” Campaign
Glow Recipe launched an immersive digital campaign focusing on skin health and growth, featuring virtual consultations with dermatologists and a skincare routine quiz that customized product recommendations. - CeraVe’s “Dermatologist Approved” Initiative
CeraVe’s campaign partnered with dermatologists to validate their products, including a series of social media posts and video content highlighting expert endorsements and usage tips. - The Ordinary’s “Ingredient Transparency” Campaign
The Ordinary emphasized their commitment to transparency by releasing detailed ingredient breakdowns and behind-the-scenes content about their product formulation process. - Olay’s “Skin Science Meets Beauty” Series
Olay hosted a series of educational webinars with top scientists and dermatologists discussing the latest skincare technologies and how they’re applied in Olay products. - Tatcha’s “Ancient Rituals” Campaign
Tatcha highlighted their use of traditional Japanese skincare rituals in a campaign featuring storytelling videos, influencer partnerships, and a limited-edition product line. - Kiehl’s “Environmental Impact Reduction” Initiative
Kiehl’s launched a campaign focusing on their efforts to reduce environmental impact, including sustainable packaging updates and a tree-planting initiative. - Paula’s Choice “Ingredient Education” Campaign
Paula’s Choice ran a campaign educating consumers about the benefits of key ingredients in their products through interactive content and expert interviews. - Drunk Elephant’s “Clean Break” Campaign
This campaign promoted Drunk Elephant’s commitment to clean beauty by showcasing their rigorous ingredient vetting process and including a series of influencer reviews. - Neutrogena’s “Healthy Skin Challenge”
Neutrogena launched a 30-day challenge encouraging users to follow a specific skincare routine, sharing their progress on social media with hashtags and incentives. - Lush’s “Ethical Beauty” Campaign
Lush’s campaign focused on their ethical sourcing practices and product ingredients, including a behind-the-scenes look at their supply chain and partnerships with fair trade organizations. - La Roche-Posay’s “Skin Health Awareness” Initiative
La Roche-Posay ran a campaign promoting skin health awareness with dermatologist-led videos and a focus on sun protection and sensitive skin care. - Biossance’s “Squalane Stories” Series
Biossance highlighted the benefits of their star ingredient, squalane, through a series of personal stories and educational content featuring users and scientists. - Tata Harper’s “Farm-to-Face” Campaign
Tata Harper’s campaign showcased their commitment to natural ingredients by featuring their farm operations and the journey of ingredients from farm to product. - Eminence Organics’ “Eco-Friendly Beauty” Initiative
Eminence Organics promoted their sustainable practices and eco-friendly packaging through influencer collaborations and educational content on reducing environmental impact. - Youth to the People’s “Superfood Science” Campaign
This campaign emphasized the benefits of superfood ingredients in their products with a series of interactive online workshops and influencer endorsements. - Murad’s “Skin Care Simplified” Campaign
Murad simplified skincare routines by offering a comprehensive guide to their products and how to integrate them into daily routines, supported by expert advice. - Burt’s Bees “Natural Beauty Challenge”
Burt’s Bees encouraged users to switch to natural beauty products for a month, sharing their experiences through social media and receiving tips from natural beauty advocates. - SkinCeuticals’ “Anti-Aging Innovations” Campaign
SkinCeuticals highlighted their latest anti-aging products with a campaign featuring before-and-after results, expert reviews, and educational content on aging skin care. - L’Oréal Paris’ “Inclusive Beauty” Initiative
L’Oréal Paris focused on inclusivity in beauty with a campaign showcasing diverse skin tones and types, supported by a new line of products for all skin types. - Alastin Skincare’s “Transformative Results” Series
Alastin Skincare ran a series of success stories and case studies demonstrating the effectiveness of their products, including patient testimonials and dermatologist reviews.
These beauty digital PR campaigns reflect the diverse strategies skincare brands are using to engage consumers, promote their products, and highlight their values in 2024.