Travel and hospitality digital marketing agencies work hard year round to win for clients. Here’s a list of 50 effective hospitality social media programs from 2024 that showcase innovative strategies and successful campaigns across various platforms:
1. Marriott International’s #TravelBrilliantly Campaign
- Platform: Instagram, Facebook
- Strategy: Highlighting unique travel experiences and inspiring travel through user-generated content and influencer partnerships.
2. Hilton’s “Hilton CleanStay” Initiative
- Platform: Twitter, LinkedIn
- Strategy: Promoting the enhanced cleanliness and safety protocols with engaging content and real-time updates during the pandemic recovery phase.
3. Hyatt’s “Hyatt Loves Local” Campaign
- Platform: Instagram, TikTok
- Strategy: Featuring local experiences and businesses near Hyatt properties, encouraging guests to explore local culture.
4. Four Seasons’ “#FSMoments” Series
- Platform: Instagram, Facebook
- Strategy: Showcasing luxurious moments and guest experiences through high-quality visuals and storytelling.
5. InterContinental Hotels Group’s (IHG) “True Hospitality” Campaign
- Platform: Twitter, Instagram
- Strategy: Sharing authentic guest stories and behind-the-scenes content to emphasize IHG’s commitment to excellent service.
6. Accor’s “#DiscoverTheWorld” Program
- Platform: Instagram, Pinterest
- Strategy: Highlighting diverse destinations and experiences across Accor’s global portfolio with visually stunning content.
7. Wyndham’s “#WyndhamGetaways”
- Platform: Instagram, Facebook
- Strategy: Featuring vacation inspiration and travel tips, leveraging user-generated content and influencer partnerships.
8. Radisson Hotel Group’s “#RadissonMoments”
- Platform: Instagram, Twitter
- Strategy: Showcasing memorable guest experiences and hotel highlights through engaging visuals and stories.
9. Shangri-La Hotels and Resorts’ “#ShangriLaMoments”
- Platform: Instagram, Facebook
- Strategy: Emphasizing luxury and personalized guest experiences through curated content and high-quality imagery.
10. Rosewood Hotels & Resorts’ “#RosewoodEscapes”
- Platform: Instagram, LinkedIn
- Strategy: Sharing exclusive experiences and unique aspects of each property, focusing on storytelling and luxury.
11. Kimpton Hotels’ “#KimptonVibes”
- Platform: Instagram, TikTok
- Strategy: Showcasing the vibrant and eclectic atmosphere of Kimpton properties, encouraging guests to share their own experiences.
12. Best Western’s “#BestWesternBetter” Campaign
- Platform: Instagram, Twitter
- Strategy: Highlighting improvements and renovations across properties, using engaging visuals and guest testimonials.
13. The Ritz-Carlton’s “#RCMemories”
- Platform: Instagram, Facebook
- Strategy: Featuring luxurious guest experiences and unforgettable moments at Ritz-Carlton properties through curated content.
14. Loews Hotels’ “#LoewsLovesLocal”
- Platform: Instagram, Facebook
- Strategy: Highlighting local partnerships and community involvement, showcasing how Loews supports local businesses.
15. Soneva’s “#SonevaSoul”
- Platform: Instagram, Twitter
- Strategy: Sharing wellness and eco-luxury experiences, focusing on sustainability and holistic travel experiences.
16. Andaz Hotels’ “#AndazLife”
- Platform: Instagram, TikTok
- Strategy: Emphasizing the vibrant and artistic atmosphere of Andaz properties through creative and dynamic content.
17. Aloft Hotels’ “#AloftLive”
- Platform: Instagram, Facebook
- Strategy: Featuring live music events and local artists at Aloft properties, showcasing the brand’s unique energy and creativity.
18. Belmond’s “#BelmondMoments”
- Platform: Instagram, Pinterest
- Strategy: Highlighting luxurious and unique travel experiences, including train journeys and luxury hotels, with captivating imagery.
19. COMO Hotels and Resorts’ “#COMOStories”
- Platform: Instagram, Facebook
- Strategy: Sharing stories of guests’ experiences and the unique attributes of each property through engaging content.
20. The Leading Hotels of the World’s “#LeadingMoments”
- Platform: Instagram, Twitter
- Strategy: Showcasing exceptional guest experiences and unique features of member properties through visually appealing content.
21. Banyan Tree’s “#BanyanTreeMoments”
- Platform: Instagram, Facebook
- Strategy: Focusing on wellness and serene experiences, emphasizing the brand’s commitment to sustainability and luxury.
22. Viceroy Hotels’ “#ViceroyVibes”
- Platform: Instagram, TikTok
- Strategy: Showcasing the distinctive style and ambiance of Viceroy properties, encouraging user-generated content.
23. Anantara Hotels’ “#AnantaraAdventures”
- Platform: Instagram, Facebook
- Strategy: Highlighting adventurous and cultural experiences at Anantara properties, engaging guests with immersive content.
24. Moxy Hotels’ “#MoxyMoments”
- Platform: Instagram, TikTok
- Strategy: Featuring the playful and youthful vibe of Moxy properties through creative and engaging content.
25. The Langham’s “#LanghamLife”
- Platform: Instagram, LinkedIn
- Strategy: Showcasing the elegant and refined experiences offered by The Langham properties, focusing on luxury and sophistication.
26. The Standard’s “#StandardCulture”
- Platform: Instagram, Twitter
- Strategy: Highlighting the vibrant and artistic culture of The Standard properties, encouraging guest engagement and content sharing.
27. Ace Hotels’ “#AceMoments”
- Platform: Instagram, Facebook
- Strategy: Featuring the eclectic and artistic vibe of Ace properties, with a focus on local culture and unique experiences.
28. Hotel Indigo’s “#HotelIndigoStories”
- Platform: Instagram, Twitter
- Strategy: Showcasing the unique stories and local experiences tied to Hotel Indigo properties, emphasizing individuality and local flavor.
29. W Hotels’ “#WHotels”
- Platform: Instagram, TikTok
- Strategy: Highlighting the chic and trendy aspects of W Hotels through visually engaging content and influencer collaborations.
30. The Peninsula Hotels’ “#PeninsulaMoments”
- Platform: Instagram, LinkedIn
- Strategy: Showcasing luxurious and refined experiences at The Peninsula properties, focusing on elegance and high-end service.
31. Fairmont Hotels’ “#FairmontMoments”
- Platform: Instagram, Facebook
- Strategy: Featuring unique and memorable moments at Fairmont properties, emphasizing luxury and exceptional service.
32. Park Hyatt’s “#ParkHyattExperience”
- Platform: Instagram, Twitter
- Strategy: Highlighting sophisticated and personalized guest experiences at Park Hyatt properties, using high-quality imagery and storytelling.
33. Kimpton Hotels’ “#KimptonKindness”
- Platform: Instagram, Facebook
- Strategy: Emphasizing acts of kindness and exceptional service, encouraging guests to share their positive experiences.
34. Raffles Hotels’ “#RafflesMoments”
- Platform: Instagram, LinkedIn
- Strategy: Showcasing the luxury and heritage of Raffles properties through captivating content and storytelling.
35. Six Senses Hotels’ “#SixSenses”
- Platform: Instagram, Facebook
- Strategy: Highlighting wellness and sustainability initiatives, focusing on the unique experiences offered at Six Senses properties.
36. Ovolo Hotels’ “#OvoloVibes”
- Platform: Instagram, TikTok
- Strategy: Featuring the quirky and vibrant atmosphere of Ovolo properties, with a focus on guest engagement and fun content.
37. The Red Collection’s “#RedMoments”
- Platform: Instagram, Twitter
- Strategy: Highlighting unique experiences and features of The Red Collection properties, emphasizing comfort and style.
38. The Grove’s “#GroveEscape”
- Platform: Instagram, Facebook
- Strategy: Showcasing serene and luxurious escapes at The Grove, focusing on relaxation and upscale amenities.
39. The Sukhothai Bangkok’s “#SukhothaiMoments”
- Platform: Instagram, Twitter
- Strategy: Emphasizing the luxury and cultural richness of The Sukhothai Bangkok through high-quality visuals and storytelling.
40. The Osprey’s “#OspreyGetaways”
- Platform: Instagram, TikTok
- Strategy: Highlighting scenic locations and unique experiences at The Osprey, with a focus on adventure and relaxation.
41. Thompson Hotels’ “#ThompsonVibes”
- Platform: Instagram, Facebook
- Strategy: Featuring the stylish and modern aspects of Thompson properties, with a focus on vibrant nightlife and trendy amenities.
42. The Hoxton’s “#HoxtonLife”
- Platform: Instagram, Twitter
- Strategy: Showcasing the unique and urban atmosphere of The Hoxton properties, encouraging guests to share their own experiences.
43. CitizenM’s “#CitizenMExperience”
- Platform: Instagram, TikTok
- Strategy: Highlighting the innovative and modern aspects of CitizenM hotels, with a focus on design and guest experiences.
44. EDITION Hotels’ “#EDITIONMoments”
- Platform: Instagram, LinkedIn
- Strategy: Featuring the chic and sophisticated environment of EDITION properties, with a focus on luxury and modern design.
45. The Address Hotels’ “#AddressMoments”
- Platform: Instagram, Facebook
- Strategy: Showcasing upscale and memorable moments at The Address Hotels, focusing on elegance and high-end amenities.
46. The Kimpton Gray Chicago’s “#KimptonGrayChicago”
- Platform: Instagram, Twitter
- Strategy: Highlighting the unique design and vibrant atmosphere of The Kimpton Gray Chicago, with a focus on local culture and experiences.
47. The Mark’s “#MarkMoments”
- Platform: Instagram, LinkedIn
- Strategy: Featuring the luxury and exclusivity of The Mark, focusing on high-end service and unique guest experiences.
48. The Chedi Hotels’ “#ChediMoments”
- Platform: Instagram, Facebook
- Strategy: Highlighting the serene and luxurious experiences at The Chedi properties, with a focus on relaxation and high-end amenities.
49. The Langham’s “#LanghamLuxury”
- Platform: Instagram, Twitter
- Strategy: Emphasizing luxury and sophistication at The Langham properties through high-quality visuals and engaging content.
50. The Westin’s “#WestinWellness”
- Platform: Instagram, Facebook
- Strategy: Showcasing wellness initiatives and healthy travel experiences at The Westin, focusing on fitness and relaxation.
These social media programs reflect a diverse ra
50 Effective Hospitality Social Media Programs
