Beauty brands and influencers have created a myriad of innovative social media programs to engage audiences, showcase products, and build brand loyalty.
Here are 50 notable and successful beauty digital marketing and beauty social media programs that have made an impact:
1. Glossier’s “Skin First, Makeup Second” Campaign
Why: Focuses on skincare and natural beauty, leveraging user-generated content and community-driven marketing to build a loyal following.
2. Fenty Beauty’s “#FentyFace” Challenge
Why: Encouraged users to create their own looks using Fenty Beauty products, fostering engagement and showcasing the brand’s inclusive range.
3. NYX Professional Makeup’s “#NYXFaceAwards”
Why: Annual competition for makeup artists and influencers, promoting creativity and increasing brand visibility.
4. Huda Beauty’s “#HudaBeauty” Instagram Hashtag
Why: Drives user-generated content by encouraging fans to share their beauty looks using Huda Beauty products, amplifying brand reach.
5. Sephora’s “#SephoraSquad” Program
Why: Ambassador program that collaborates with influencers and beauty enthusiasts to review products and share their experiences.
6. Charlotte Tilbury’s “#TilburyTalks”
Why: Engages followers with makeup tips and tutorials from Charlotte Tilbury herself, reinforcing her expertise and brand personality.
7. Too Faced’s “#TooFaced” Hashtag Campaign
Why: Encourages users to share their makeup looks using Too Faced products, creating a vibrant community around the brand.
8. Benefit Cosmetics’ “#BrowGoals”
Why: Highlights the brand’s brow products through tutorials and user-generated content, focusing on achieving perfect brows.
9. Maybelline’s “#MaybellineNewYork” Instagram Stories
Why: Features tutorials, product launches, and influencer collaborations to keep followers engaged and informed.
10. L’Oréal Paris’ “#WorthIt” Campaign
Why: Showcases diverse beauty and product effectiveness through influencer partnerships and real-life testimonials.
11. Urban Decay’s “#UDerGround” Community
Why: Engages followers with exclusive content, product previews, and a dedicated community of beauty enthusiasts.
12. Tarte Cosmetics’ “#TarteTartiest” Program
Why: Features user-generated content and influencer collaborations to highlight the brand’s products and their versatility.
13. MAC Cosmetics’ “#MACCosmetics” Hashtag Campaign
Why: Drives engagement by encouraging users to share their MAC makeup looks and experiences on social media.
14. Dermalogica’s “#Skinfluencer” Program
Why: Collaborates with skincare experts and influencers to promote Dermalogica’s products and educate followers on skincare routines.
15. Kiehl’s “#Kiehls” Social Media Challenges
Why: Engages followers with skincare challenges and encourages them to share their results using Kiehl’s products.
16. The Ordinary’s “#TheOrdinary” Hashtag Campaign
Why: Promotes transparency and product education by encouraging users to share their experiences with The Ordinary’s skincare products.
17. Milk Makeup’s “#MilkMakeup” Instagram Takeovers
Why: Features influencers and makeup artists taking over Milk Makeup’s Instagram account to showcase their favorite products and tutorials.
18. Anastasia Beverly Hills’ “#ABH” Hashtag
Why: Encourages users to share their makeup looks using Anastasia Beverly Hills products, fostering community engagement.
19. Juvia’s Place “#JuviasPlace” Campaign
Why: Highlights the brand’s vibrant palettes and inclusive shades through influencer partnerships and user-generated content.
20. IT Cosmetics’ “#ITsYourSkin” Program
Why: Showcases real people using IT Cosmetics products and emphasizes natural beauty and confidence.
21. Becca Cosmetics’ “#BeccaGlow” Challenge
Why: Encourages users to share their glowing looks using Becca products, promoting the brand’s signature glow-enhancing products.
22. Hourglass Cosmetics’ “#Hourglass” Instagram Stories
Why: Features product tutorials, behind-the-scenes content, and influencer partnerships to engage followers.
23. Paula’s Choice “#PaulasChoice” Social Media Education
Why: Provides educational content on skincare ingredients and routines, fostering trust and brand loyalty.
24. Bliss’s “#BlissGlow” Program
Why: Promotes Bliss products through influencer collaborations and user-generated content focused on achieving radiant skin.
25. Too Faced’s “#TooFaced” TikTok Trends
Why: Engages users with TikTok challenges and trends centered around Too Faced products, driving viral content.
26. Lancome’s “#LancomeBeauty” Instagram Live Events
Why: Hosts live beauty tutorials and Q&A sessions with influencers and brand experts, enhancing engagement and education.
27. Fresh’s “#FreshBeauty” User-Generated Content
Why: Highlights authentic reviews and content from users showcasing their experiences with Fresh products.
28. Drunk Elephant’s “#DrunkElephant” Instagram Challenges
Why: Engages followers with skincare challenges and encourages them to share their results using Drunk Elephant products.
29. GlamGlow’s “#GlamGlow” Product Demos
Why: Features influencers demonstrating the brand’s skincare products and their benefits, driving consumer interest.
30. Josie Maran’s “#JosieMaran” Social Media Tutorials
Why: Showcases the versatility of Josie Maran’s products through tutorials and influencer collaborations.
31. Ole Henriksen’s “#OleGlow” Program
Why: Highlights glowing skin achieved with Ole Henriksen products through user-generated content and influencer partnerships.
32. Sunday Riley’s “#SundayRiley” Instagram Stories
Why: Features product demonstrations, skincare tips, and influencer reviews to engage and educate followers.
33. RMS Beauty’s “#RMSBeauty” Instagram Takeovers
Why: Showcases different makeup looks and routines through influencer takeovers, highlighting the brand’s products.
34. Bite Beauty’s “#BiteBeauty” Social Media Contests
Why: Engages followers with contests and giveaways centered around Bite Beauty’s lip products, driving brand awareness.
35. La Mer’s “#LaMer” Social Media Testimonials
Why: Features real-life testimonials and before-and-after content from users of La Mer products.
36. KKW Beauty’s “#KKWBeauty” Instagram Reveals
Why: Creates buzz around product launches with exclusive reveals and influencer collaborations.
37. ColourPop’s “#ColourPop” TikTok Tutorials
Why: Engages a younger audience with fun and creative TikTok videos showcasing ColourPop products.
38. Urban Decay’s “#UDBeauty” Influencer Reviews
Why: Partners with influencers to review and demonstrate Urban Decay’s products, providing authentic content.
39. Revlon’s “#Revlon” Instagram Challenges
Why: Encourages users to participate in makeup challenges using Revlon products, creating a sense of community.
40. CeraVe’s “#CeraVe” Skincare Routine
Why: Showcases dermatologist-recommended skincare routines and user testimonials with CeraVe products.
41. Tatcha’s “#Tatcha” Instagram Story Highlights
Why: Features product tips, tutorials, and behind-the-scenes content to keep followers engaged.
42. Urban Decay’s “#UrbanDecay” Influencer Collaborations
Why: Partners with influencers to create exclusive content and tutorials, enhancing brand visibility.
43. Bobbi Brown’s “#BobbiBrown” Instagram Live Tutorials
Why: Hosts live beauty tutorials and Q&A sessions, providing valuable insights and product demonstrations.
44. Clarins’ “#Clarins” Social Media Campaigns
Why: Engages users with interactive campaigns and challenges centered around Clarins products.
45. Lancome’s “#LancomeLaVieEstBelle”
Why: Focuses on the brand’s signature fragrance with a campaign that highlights beauty and elegance.
46. IT Cosmetics’ “#ITGirl” Program
Why: Features real-life stories and transformations from users of IT Cosmetics products, fostering relatability.
47. Philosophy’s “#PhilosophySkin” Program
Why: Highlights skincare routines and product benefits through user-generated content and influencer partnerships.
48. NARS’ “#NARSissist” Social Media Takeovers
Why: Features influencers and makeup artists showcasing their favorite NARS products and looks.
49. YSL Beauty’s “#YSLBeauty” Instagram Campaign
Why: Creates engaging content around YSL Beauty products, including tutorials and influencer collaborations.
50. The Body Shop’s “#TheBodyShop” Ethical Campaigns
Why: Promotes ethical beauty practices and product benefits through social media campaigns and user-generated content.
These programs illustrate how beauty brands effectively leverage beauty digital marketing and beauty social media to engage their audiences, showcase products, and drive brand loyalty. Each initiative utilizes unique strategies to connect with consumers and build a strong online presence.
50 Great Beauty Social Media Programs
