Scope: The Department is seeking a vendor to develop and implement a targeted marketing and advertising campaign to support the agency in spreading awareness of the SIS-A and the Self-Direction Program to DDS staff, and the individuals and families that DDS supports. Concurrently, the Department is looking for this vendor to provide activities and deliverables that would assist the Department in communicating the SISA information and Self-Direction Program information to the larger community, producing marketing materials in multiple languages, and partnering with community organizations in this effort. DDS will be looking for this vendor to develop a marketing and public awareness campaign that DDS can use on social media, distribute via email or printed documents, and to develop various tools and messages that DDS can use on a continual basis going forward. The goal is to increase awareness and understanding of the SIS-A implementation as well as the Department’s Self- Direction Program, increasing participation across all our communities.
The primary venue for this Marketing Campaign will be social media, web-based platforms and documents that can be printed and emailed. All formats must meet state accessibility requirements for the sight and hearing impaired; including closed captioning; alternate file 2 formats accessible by screen readers; content transcripts; and other requirements as provided by DDS. DDS will own and distribute all materials. All materials will also be made available to a variety of appropriate audiences and programs across the Commonwealth to distribute via their communications channels. All print materials will need to be translated into other languages and vetted for cultural appropriateness.
Performance Specifications will include, but not limited to
A. Media campaign that educates DDS staff, individuals, families and advocates of the value and benefits of the SIS-A assessment and the Self- Direction Program.
B. Marketing strategy which may incorporate print material, video, social media platforms, and digital advertising. Describe marketing strategy, including some creative content examples to further the goals described in Section 1.
Responses Requirements
Responses must be submitted and uploaded to COMMBUYS using the following format:
A. Narrative
The vendor’s Quote response must address their qualifications as described in Section 5. Responses must be limited to 5 narrative pages plus requested attachment(s). Reviewers may not read more than 5 pages of narrative or review attachment(s) that were not requested. The attachment(s) should each be submitted as a word document or excel sheet, clearly numbered or marked. Electronic media should be able to be easily accessed.
B. Attachments
· Evidence of history of partnerships with similar public/private organizations
· Samples of products designed from previous projects
· An outline of a marketing strategy proposal that addresses key areas/goals highlighted in narrative
· Three references that can speak to your business approach and product delivery
C. Proposed Project Based Budget
· Strategy and plan that reflects maximization and allocation of funds to target largest potential audience
Due Date: Monday, June 2nd, 2025, at 5 PM EST
Contact: COMMBUYS@state.ma.us