Scope: The contractor’s primary responsibility is to develop and implement advertising programs following direction from the Commission and Council. The Commission and Council will include the contractor in all phases of marketing planning and idea generation to provide the contractor with as much information as possible, and to benefit from the contractor’s experience, creativity, and knowledge.
Contractor responsibilities will include, but will not be limited to:
• Strategic advertising and promotional planning;
• Digital services and social media planning and execution;
• Print, broadcast, and promotional creative planning and execution;
• Print, broadcast, and promotional materials production;
• Print and broadcast media planning and execution;
• Media services, planning, negotiation and placement;
• Media placement verification and post-buy analysis; • Branding and redesign;
• Direct marketing consultation;
• Public relations expertise and support of event planning;
• Website consultation and creative application;
• Budget control and shared responsibility for cost control;
• Assisting with agency-led events;
• Providing analysis, advice, and support for key Commission and Council programs and initiatives;
• Providing cost estimates prior to work being performed;
• Including a mark-up fee no greater than 3%;
• Providing all design files to the Commission and Council, which will retain ownership of all artwork;
• Providing third-party vendor payment for services in advance and invoices to the Commission and/or Council showing proof of payment; and,
• Including associated travel costs in pricing.
The contractor’s primary focal areas will include the following programs and initiatives, with priority programs listed first and in detail, followed by additional programs that will require lesser support throughout the duration of the contract.
Due Date: February 19, 2025, 3:00PM EDST