Here’s a list of 50 notable cannabis PR and influencer campaigns from around the world, showcasing creative strategies, partnerships, and impactful messaging:
1. Canopy Growth – Snoop Dogg Partnership
- Description: Canopy Growth collaborated with Snoop Dogg to promote their cannabis products and brand, leveraging his influence to reach a broad audience.
2. Leafly – #LeaflyBuzz
- Description: Leafly used this campaign to engage users with interactive content and influencer collaborations, promoting their platform for cannabis strain information.
3. Charlotte’s Web – #LiveCharlotte
- Description: Charlotte’s Web promoted their CBD products through influencer partnerships and user-generated content, focusing on health and wellness.
4. MedMen – “The New Normal” Campaign
- Description: MedMen’s campaign featured high-profile influencers and celebrities discussing the normalization of cannabis use, blending educational content with lifestyle promotion.
5. Lola’s Cannabis – #LolaLovesCannabis
- Description: Lola’s engaged influencers to share their personal experiences with the brand’s cannabis products, focusing on quality and user satisfaction.
6. Curaleaf – #CuraleafJourney
- Description: Curaleaf used influencers to share their personal journeys with cannabis, highlighting therapeutic benefits and brand experiences.
7. G Leaf – #GLeafMoments
- Description: G Leaf’s campaign involved influencers showcasing their experiences with the brand’s products, from relaxation to social activities.
8. Kiva Confections – #KivaConfections
- Description: Kiva Confections partnered with food and lifestyle influencers to promote their cannabis-infused edibles, emphasizing quality and taste.
9. Eaze – #EazeLife
- Description: Eaze worked with influencers to demonstrate the convenience of their delivery service and the variety of products available.
10. Cresco Labs – #CrescoWellness
- Description: Cresco Labs partnered with wellness influencers to promote their health-focused cannabis products, including educational content.
11. Raw Garden – #RawGardenVibes
- Description: Raw Garden engaged cannabis enthusiasts and influencers to showcase their high-quality extracts and concentrates through authentic, user-driven content.
12. The Green Solution – #TGSCommunity
- Description: The Green Solution focused on community engagement, working with local influencers to highlight the brand’s commitment to customer satisfaction.
13. Beboe – #BeboeMoments
- Description: Beboe partnered with lifestyle influencers to promote their luxury cannabis products, emphasizing the premium experience.
14. High Times – #HighTimesExperience
- Description: High Times leveraged influencers to cover their events and festivals, integrating cannabis culture with mainstream media.
15. Juna – #JunaJourney
- Description: Juna’s campaign featured wellness influencers sharing their experiences with the brand’s hemp-infused tinctures and products.
16. Pax – #PaxVibes
- Description: Pax collaborated with tech and lifestyle influencers to promote their innovative vaporizers, highlighting sleek design and functionality.
17. Dixie Brands – #DixieDelights
- Description: Dixie Brands used influencer partnerships to showcase their cannabis-infused beverages and edibles, focusing on taste and effects.
18. Hemp Bombs – #HempBombsLife
- Description: Hemp Bombs engaged influencers to promote their CBD products and wellness benefits, using personal testimonials and educational content.
19. Ellementa – #EllementaWomen
- Description: Ellementa’s campaign highlighted women in the cannabis industry through influencer stories and events, focusing on empowerment and education.
20. Gold Leaf – #GoldLeafExperience
- Description: Gold Leaf partnered with influencers to share their experiences with premium cannabis strains and products.
21. Wana Brands – #WanaWithFriends
- Description: Wana Brands used influencers to showcase their cannabis edibles in social settings, emphasizing shared experiences and enjoyment.
22. Rebel Coast – #RebelCoastVibes
- Description: Rebel Coast’s campaign featured influencers promoting their cannabis-infused beverages in fun, social environments.
23. Dosist – #DosistBalance
- Description: Dosist worked with wellness influencers to highlight the therapeutic benefits of their dosed cannabis products, focusing on balance and health.
24. Acreage Holdings – #AcreageAdvantage
- Description: Acreage Holdings used industry influencers to discuss the benefits of their cannabis products and company values.
25. Tweed – #TweedMoments
- Description: Tweed’s campaign featured influencers sharing their personal stories and experiences with the brand’s cannabis products.
26. Marley Natural – #MarleyNaturalVibes
- Description: Marley Natural partnered with lifestyle influencers to promote their premium cannabis and accessories, emphasizing the brand’s connection to Bob Marley.
27. Indiva – #IndivaMoments
- Description: Indiva engaged influencers to showcase their cannabis products, focusing on quality and user experiences.
28. Buzzy – #BuzzyMoments
- Description: Buzzy worked with social media influencers to highlight the fun and recreational aspects of their cannabis products.
29. House of Saka – #HouseOfSaka
- Description: House of Saka partnered with wine and lifestyle influencers to promote their cannabis-infused beverages as a sophisticated alternative.
30. Sensi Seeds – #SensiSeedsCommunity
- Description: Sensi Seeds used influencers to share their experiences with cannabis cultivation and the brand’s high-quality seeds.
31. Tetra – #TetraExperience
- Description: Tetra’s campaign featured influencers promoting their cannabis products and their commitment to sustainability.
32. Cana Farms – #CanaFarmsLifestyle
- Description: Cana Farms used influencer partnerships to showcase their organic cannabis products and sustainable practices.
33. Green Thumb Industries – #GreenThumbAdvantage
- Description: Green Thumb Industries highlighted their innovative cannabis products through influencer collaborations and testimonials.
34. Kush Bottles – #KushBottlesSolutions
- Description: Kush Bottles engaged influencers to promote their packaging solutions for the cannabis industry, emphasizing functionality and design.
35. Sativa – #SativaJourney
- Description: Sativa worked with wellness and lifestyle influencers to promote their range of cannabis products and the benefits of different strains.
36. Vireo Health – #VireoHealthExperience
- Description: Vireo Health used influencers to share their experiences with medical cannabis and the company’s focus on patient care.
37. Humboldt Farms – #HumboldtVibes
- Description: Humboldt Farms highlighted their premium cannabis strains through influencer partnerships, focusing on quality and authenticity.
38. Ganja Yoga – #GanjaYogaFlow
- Description: Ganja Yoga combined cannabis and wellness by partnering with influencers to promote their unique yoga sessions.
39. Cannabiotix – #CannabiotixExperience
- Description: Cannabiotix used influencers to showcase their luxury cannabis products, focusing on high-quality strains and exclusivity.
40. CBDistillery – #CBDistilleryWellness
- Description: CBDistillery partnered with health and wellness influencers to promote their CBD products and their benefits.
41. Luxe Cannabis – #LuxeCannabisMoments
- Description: Luxe Cannabis engaged influencers to highlight their premium cannabis products and sophisticated branding.
42. Aurora Cannabis – #AuroraExperience
- Description: Aurora Cannabis used influencer partnerships to share their experiences with various cannabis products and strains.
43. Green Roads – #GreenRoadsWellness
- Description: Green Roads focused on health and wellness through influencers promoting their CBD products and their benefits.
44. HempFusion – #HempFusionLife
- Description: HempFusion worked with lifestyle influencers to highlight their CBD products and their integration into daily wellness routines.
45. Cannabis Culture – #CannabisCultureCommunity
- Description: Cannabis Culture’s campaign featured influencers discussing the cultural aspects of cannabis and their personal experiences.
46. Pax Labs – #PaxVibes
- Description: Pax Labs partnered with tech and lifestyle influencers to showcase their innovative vaporizers and cannabis consumption methods.
47. CannaCraft – #CannaCraftMoments
- Description: CannaCraft engaged influencers to share their experiences with craft cannabis products and the artisanal approach to cultivation.
48. Chronic Candy – #ChronicCandyTreats
- Description: Chronic Candy promoted their cannabis-infused edibles through influencer partnerships, focusing on taste and fun.
49. Luminous Botanicals – #LuminousBotanicals
- Description: Luminous Botanicals used influencers to highlight their CBD skincare products and their benefits for wellness and beauty.
50. BLOOM – #BloomMoments
- Description: BLOOM engaged influencers to showcase their cannabis products in everyday life, focusing on premium quality and lifestyle integration.
These cannabis PR campaigns illustrate how brands leverage influencer marketing to build awareness, connect with target audiences, and enhance their cannabis products’ credibility and appeal.