Everything PR News

CITY OF DETROIT: RFP for Media Strategist for Planning and Buying Services

CITY OF DETROIT: RFP for Media Strategist for Planning and Buying Services

103

Contact:  Leonard Jones – 313-224-0959

Friday, September 13, 2024 @ 4PM EST

In the Supplier Portal as specified in Section 4.5

of this RFP.

PROJECT REQUEST

The City of Detroit Office of Contracting and Procurement (OCP) on behalf of The Elections

Department request proposals from qualified Respondents to render certain technical or

professional services (“Services”) as set forth in this RFP to provide proposals for a Media

Strategist for Planning and Buying (MSPB). The qualified Respondent will administer support to

the Elections Department in strategizing and developing a media plan and executing media

purchases for various marketing campaigns.

1.2. BACKGROUND/DESCRIPTION OF ENVIRONMENT

The Detroit Elections Department is seeking an experienced and innovative media contractor for

media strategy, development, planning and buying for campaigns that will provide targeted

engagement, value, flexibility, accountability, on-going in-campaign reporting and traffic

reconciling.

1.3. AWARD CLAUSE INCLUDING RENEWAL OPTIONS

If a contract is awarded as a result of this RFP, it will be a City of Detroit Professional Services

Contract (Attachment E). The term of the contract will be for one-year. Any renewal option

exercised under this contract is effective only after the approval of the Detroit City Council and

signed by the Chief Procurement Officer. The City reserves the right to make multiple awards

as a result of the RFP.

Section 2. Statement of Work

2.1. SERVICES TO BE PERFORMED

The Contractor will provide Media Strategy for Planning and Buying (MSPB) Services to

Detroit Elections Department. Contractor has an in-depth understanding of the Detroit media

market across all mediums, and based on City- provided campaign, audience, and budgets, can

strategize and develop a media schedule, plan, buy and monitor all media buys and provide

accountability on each media buy. Such activity may include (but is not limited to):

• Devise, launch, and execute value-added, cost-effective marketing strategies.

• Strategize and place media campaigns that positively impact engagement, return on investment (ROI), and added value.

• Raise awareness within the targeted audience to help drive positive Call to Actions (CTA).

• Leverage relationships with key stakeholders and media partners to achieve

optimum media marketing outcomes and best negotiated media rates.

• Provide media expertise in delivering compelling communications and content across various platforms, traditional and digital.

• Present a recommended media plan within budgets and identified by medium.

• Monitor the media buy to ensure proper placement, activity, audience engagement and campaign optimization.

• Provide complete information on creative requirements and placement in an appropriate time frame to meet deadlines and is directed back to appropriate call to actions provided.

• Prepare and submit reporting as requested, that could include weekly metrics on campaign performance and leads developed and provide ongoing recommendations for campaign optimization.

The Elections Department will determine each project budget by evaluating the potential impact and cost effectiveness of the proposed plan.

Exit mobile version