The City of St. Albert is requesting bids from qualified, professional media monitoring firms to provide daily monitoring of traditional news media, social media and online activity of influencers (bloggers, etc.) involving/referencing/impacting the City of St. Albert. The monitoring service will include comprehensive daily summaries (with links to actual activity), as well as pre-established and automatically generated weekly, monthly, quarterly and annual summaries (also with links to actual activity). The monitoring system must include a robust search mechanism, the ability to quickly generate custom ad-hoc reports, and the ability generate relevant analytics to guide future decision making. The ability to plan, track, measure and evaluate the effectiveness of public relations, social media and traditional media campaigns is essential. Metrics must apply to owned, paid, earned and shared media, consider multiple variables (reach, impact, conversions, etc.) and demonstrate return on investment.
The City of St. Albert is an urban municipality of 66,000 (based on the 2018 municipal census) residents located immediately adjacent to the northwest border of the City of Edmonton. St. Albert is primarily a residential community with a mixture of both old and newer areas, as well as two light industrial parks, commercial areas and numerous recreational parks.
Scope of Work:
1. The City of St. Albert’s media monitoring service will include daily monitoring of traditional news media, social media and online activity of influencers (bloggers, etc.) involving/referencing/impacting the City of St. Albert.
2. The monitoring service will include comprehensive daily summaries (with links to actual activity), as well as pre-established and automatically generated weekly, monthly, quarterly and annual summaries (also with links to actual activity).
3. The monitoring system must include a robust search mechanism, with the ability to quickly generate custom ad-hoc reports, and the ability generate relevant analytics to guide future decision making.
4. The ability to plan, track, measure and evaluate the effectiveness of public relations, social media and traditional media campaigns is essential. Metrics must apply to owned, paid, earned and shared media, consider multiple variables (reach, impact, conversions, etc.) and demonstrate return on investment.
Due Date:
March 27th, 2019.
Address:
City of St. Albert Purchasing Services
Charter Place
28 Mission Avenue
St. Albert, AB T8N 1H4
Attention: Cameron Campbell