Title: Creative Agencies to Promote the MRC’s One Mekong App
RFP No. 2025-004
Scope: The selected agency will be responsible for the following:
1.1. Influencer Engagement
• Propose and secure a suitable influencer (preferably with environmental, youth, or community development relevance) with a strong online/offline presence.
• Coordinate the influencer’s participation in up to three MRC community engagement visits related to the One Mekong App promotion.
• Ensure the influencer shares approved content about the app on their social media platforms.
1.2. Video Production
Produce the following three high-quality videos:
a) 45-secon TVC
o Objective: Promote the One Mekong App, its functions, and the community platform.
o Platform: Facebook, YouTube, TikTok, LinkedIn, App Store, Play Store
o Language: Local language of the MRC Member Countries with English subtitles.
b) Tutorial video
o Objective: Show users how to download, navigate, and use the key features of the One Mekong App.
o Duration: 3-5 minutes
o Platform: Facebook, YouTube, TikTok, LinkedIn, Communities
o Language: Local language of the MRC Member Countries with English subtitles.
c) Community Engagement Video
o Objective: Capture highlights of the influencer’s interactions with communities during app promotion visits.
o Duration: 1-2 minutes
o Format: Short-form, visually engaging video suitable for social media and digital platforms
o Language: Local language of the MRC Member Countries with English subtitles.
1.3. Post-Production and Final Report
• Full post-production editing and sound design.
• Provide final videos in full HD format suitable for social media, website, and broadcast.
• Submit all raw footage used in the final cuts and editable project files to the MRC Secretariat.
Due Date: 15:00 local time on 23 September 2025
Contact: procurement@mrcmekong.org