Timeline:
RFP Release Date: November 12,2024
Proposal Submission Deadline: December 6,2024
Selection of Firm: January 6,2024
Project Start Date: January 7- January 10,2025
Submission:
Please submit proposals via email to socialmedia@downtownontario.org with the subject line “Social Media Coordinator Firm RFP – Downtown Ontario Improvement Association” no later than December 9,2024
Contact Information:
For questions regarding this RFP, please contact:
Ish Arias
Email: socialmedia@downtownontario.org:
The Downtown Ontario Improvement Association (DOIA) is seeking a qualified and experienced social media coordination firm to manage and grow our social media presence. As a public benefit corporation, our goal is to bring new life to the downtown area, supporting local businesses, engaging the community, and establishing downtown as a hub for events and community identity. The selected firm will work closely with our team to implement a comprehensive social media strategy to enhance engagement, drive growth, and strengthen our brand.
Scope of Work:
The selected firm will provide 80 hours of social media coordination services per month, with the following responsibilities:
1. Content Creation, Curation, and Design:
- Develop, schedule, and post content across key platforms (e.g., Instagram, Facebook, TikTok, X).
- Create and design graphics for marketing materials, social media campaigns, and other digital assets as requested.
- -Create and design monthly newsletters via constant contact to Downtown Stakeholders.
- Ensure content aligns with DOIA’s brand guidelines and tone.
- Curate relevant third-party content to keep our audience informed and engaged.
2. Community Engagement and Monitoring:
- Actively monitor and respond to comments, messages, and mentions in a timely, positive, and professional manner.
- Engage with followers and influencers to build community loyalty.
- Monitor trends, hashtags, and discussions for additional engagement opportunities.
- Attend events and create live social media content to enhance real-time engagement with our audience.
3. Campaign Development and Execution:
- Design and execute monthly campaigns to promote key DOIA initiatives, events, and new offerings.
- Work closely with DOIA’s team to align campaign goals with broader marketing strategies.
- Create and distribute engaging written or visual content, including e-newsletters, blog content, and web content updates.
4. Analytics and Reporting:
- Track and analyze social media performance metrics and provide monthly reports.
- Attend District Identity Committee and Board of Directors meetings to present analytic reports and provide strategic insights.
- Use interaction and visit data to optimize future marketing strategies and campaigns.
5. Strategic Consultation:
- Conduct weekly in person strategy meetings with DOIA’s team.
- Provide insights into social media trends and best practices to ensure DOIA remains competitive in the social landscape.
6. SEO and Website Management:
- Regularly update website content as needed.
- Monitor and update SEO to drive inbound traffic.
- Generate, implement, and oversee Google Ads to increase visibility.
7. Content Ownership and Handover:
- All content produced will be the property of DOIA.
- Content must be turned over to DOIA upon termination of this agreement or upon request