Email lists are valuable assets in digital marketing. To effectively reach a target audience, a company must first build a high-quality email list. But some techniques for generating email leads can actually turn off consumers and drive them away. However, there are strategies companies can use to increase email leads without negatively impacting the user experience.
Subscribe box
Companies can present a subscribe box directly beneath their content. This regular subscribe box serves as a way to ask website visitors to subscribe to the company’s email newsletter if they enjoyed the content. The reason why it’s efficient is because it doesn’t immediately grab their attention. It provides users with the option to subscribe without being intrusive or disruptive.
Welcome gate
Companies can leverage the homepage of their websites to capture email leads by setting up a welcoming home gate or featured box. They can offer a compelling incentive for visitors to subscribe right from the start, leveraging the traffic the homepage generates. By providing a bribe to subscribe and presenting it prominently, businesses can attract visitors and encourage them to join the email list.
Sticky top bar
The sticky top bar is a noticeable but simple bar that stuck to the top of the screen. It also scrolls with the page whenever the website visitors decide to do so. This strategy can significantly increase a company’s email newsletter conversion rate. The sticky top bar will stay within the sight of the website visitor as long as they’re on the website. It attracts their attention without making a negative impact on their overall website experience. Companies can use the sticky top bar as a way to invite the website visitors to subscribe. With this strategy, companies get to leverage the prominent position of the bar to increase their email conversion rates.
Sidebar
The sidebar is a typical feature on many websites and even blogs. It’s used to provide additional navigation for website visitors. Companies can take advantage of the space at the top of the page, which is prime real estate. They can do so by including a subscription form in the sidebar. This strategy allows businesses to gently grab the attention of their users to subscribe without interrupting their overall website experience.
Upgrades
A content upgrade can be a valuable resource or bonus content. This strategy provides additional value to the website visitors in exchange for their email addresses. For example, companies can offer a downloadable PDF with additional information that’s related to the content they’re consuming. Companies can significantly improve their conversion rates when they’re able to entice the website visitors to subscribe in order to access the content upgrade.
End of content pop up
If a company isn’t generating enough email leads, one major oversight could be failing to ask for emails at the end of the content. Most visitors make the decision to subscribe after consuming content. By triggering a pop-up when users reach the bottom of the content, companies can prompt them to make a decision right away. This approach acts as a call to action rather than a barrier, increasing conversions and minimizing annoyance.