Proposal Deadline: January 20, 2025
Interested applicants should submit their proposal via email to jobs@eradicatehatesummit.org.
Organization Background
The mission of the Eradicate Hate Global Summit (Eradicate Hate) is to provide a unique, multidisciplinary forum for sharing ideas and building working relationships to drive the development and deployment of effective approaches to reduce hate-fueled violence. Each year, the Summitbrings together a diverse group of global experts to create and implement actionable solutions. The Summit efforts have established EradicateHate as the leading global convenor in the fight to reduce hate-fueled violence and, in turn, create safer and more inclusive communities.
In addition to the annual Summit and its deliverables, Eradicate Hate facilitates several year-round programs, including the Prevention Practitioners Network (interdisciplinary network), Invent2Prevent (an experiential learning program for high school/college students), SCREEN Hate (a national campaign for parents and caregivers), UP End Hate (a comprehensive upstander initiative for youth), and the Summit’s Working Groups (experts producing multidisciplinary deliverables).
Project Goals and Scope of Services
A. Strategy Development
- Brand Development: As an organization, which includes the Global Summit as its marquee event alongside year-round programming, build a cohesive brand.
- Market Research & Analysis: Evaluate brand positioning and identify improvement areas, focusing on expanding the organization’s national reach and ultimately global reach.
- Marketing Plan Development: Set key performance indicators (KPIs), define marketing channels (digital, print, events), and create a campaign calendar with deadlines. This should include organizational communications protocols. Marketing plans should account forunique sub-audiences and sectors.
- This marketing plan should encompass all Eradicate Hate programs, including the annual Global Summit, year-round programming (Prevention Practitioners Network, Invent2Prevent, Screen Hate, UP End Hate, and Working Groups), and other projects as they arise.
B. Content Creation & Marketing
- Content Collaboration: Work with Eradicate Hate’s staff and other contractors to create or produce necessary content such as social media, photography, videography, etc. Ensure all content aligns with marketing strategy.
- Copywriting & Content Development: Produce and place press releases, articles, and other news content highlighting important organizational updates in national news outlets.
- Social Media Management: Develop and schedule content, engage with followers, and monitor platforms
- Email Marketing: Plan and execute email campaigns, segment lists, and optimize for engagement.
C. Public Relations & Media Outreach
- Media Relations: Build media lists, pitch press releases, and secure coverage in national outlets.
- Crisis Communications: Develop a crisis communications plan.
- Event Promotion: Promote virtual and in-person events, handling media relations.
D. Analytics & Reporting
- Analytics Setup: Implement tools for tracking performance (Google Analytics, social insights).
- SEO: Conduct keyword research and on-page SEO to improve search engine rankings.
- Performance Reporting: Provide regular reports on traffic, engagement, and conversions.
- ROI Measurement: Track ROI and offer recommendations for future campaigns.