According to the news, FWV is to develop and execute integrated marketing strategy for the SWAC brand, as well as promoting and supporting the conference’s athletics. SWAC hopes the agency can increase overall attendance and participation in the conference’s fall football championship, as well as the Spring basketball tournament. FWV President David Gwyn, offered this comment:
“Through our work with similar HBCU conferences, FWV has the knowledge and experience needed to execute proven tactics to strengthen the SWAC pride and drive engagement and attendance at its marquee events. We are excited to work with this great conference.”
FWV is to handle all public relations, digital and social media, media relations, promotions and grassroots marketing for the SWAC. SWAC Commissioner Duer Sharp, offered the following about the new relationship:
“The conference and our Council of Presidents and Chancellors are excited to begin work with French/West/Vaughan. Their sports marketing and specific HBCU experience is unique and we believe they can help take the conference and our key championship events to a new level.
The Southwestern Athletic Conference was founded in 1920, and made up of primarily black colleges and universities. And for those who are unfamiliar, French/West/Vaughan is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. Headquartered in Raleigh, N.C., FWV also has offices in New York City, Los Angeles, Tampa and Dallas.