When the pandemic started, a lot more people started spending a lot more time in their kitchens, trying out new recipes, renovating their kitchens, and more. However, despite the pandemic being predicted to start reaching its end relatively soon, the kitchen has remained as a space for comfort and cooking for many consumers these days. That’s why companies in the kitchen appliance space should be utilizing some of the best promotional strategies to reach their target audiences. One of the best ways to learn about the best promotional strategies is by learning from examples.
Samsung
In the last few years, one of the biggest trends in terms of kitchen designs has been smart appliances, which are different types of kitchen appliances that are able to connect to a home’s Wi-Fi, and operate remotely. According to research, the revenue in the smart appliance industry has been steadily growing since 2016. One of the brands that have noted one of the biggest growths in terms of smart appliances for kitchens has been Samsung, which already provides its target audience with a big range of different smart appliances. To increase its reach, the brand decided to create a smart kitchen landing page on its website that contains articles, videos, and different comparison tools that would allow website visitors to better understand all of the different options that they have when it comes to purchasing kitchen appliances. With a combination of attention-grabbing content and targeted messaging, the company managed to engage and nurture its target audience that was considering purchasing smart kitchen appliances.
Big Chill
The appliance brand Big Chill which provides its customers with retro, unique, and candy-colored stoves and fridges has managed to differentiate itself from all of its market competitors in a very creative way. The stainless steel kitchen appliances from the company have been promoted and desired by many customers throughout the years. That’s because plenty of customers have started looking for different ways that they can make their kitchens a unique space, and the appliance brand based in Boulder, Colorado, has managed to provide them with exactly what they need with its fun-colored products. To promote its solutions, the company has a few different touch points on social media platforms, which include Instagram. Specifically for Instagram, the company regularly shares photos of its products in the homes of its customers. On the other hand, on the company’s YouTube platform, the brand has a number of short videos that provide the viewers with a tour of each one of the products that the company provides. According to research, over 70% of viewers actually ended up purchasing from a company, after coming across that company or its solutions on YouTube, which makes the platform a great place for other brands to advertise on, too. Video content is an incredibly effective way for companies to market themselves and their solutions, especially when companies create video content that can help consumers solve some of the common problems they might face, or answer the common questions they might have.