When using Public Relations to help with HR, Influencer partnerships can significantly boost recruitment efforts by leveraging the influencers’ reach and credibility. Below are examples of campaigns that successfully used influencers to enhance their recruitment strategies across various companies:
1. IBM’s “IBMers” Campaign with Tech Influencers
Overview: IBM collaborated with tech influencers to promote its “IBMers” campaign, aimed at attracting talent to its tech and consulting divisions. Influencers created content about their experiences with IBM’s technology and workplace culture.
Success Factors:
- Tech Focus: Influencers known for their expertise in technology shared insights into IBM’s innovative work.
- Authentic Content: Influencers provided genuine reviews and experiences, making the campaign more relatable.
- Engagement: Influencers engaged with their followers through Q&A sessions and live streams about working at IBM.
Impact: Increased visibility among tech-savvy candidates and highlighted IBM’s role as a leader in innovation and technology.
2. Unilever’s “#UniCareer” Campaign with Lifestyle Influencers
Overview: Unilever’s “#UniCareer” campaign targeted university students and recent graduates using lifestyle influencers who shared their career journey and tips on Instagram and YouTube.
Success Factors:
- Target Audience: Influencers who resonated with young adults and recent graduates.
- Content Type: Videos and posts about career advice, company culture, and personal growth opportunities at Unilever.
- Interactive Features: Live chats and Q&A sessions hosted by influencers about starting a career at Unilever.
Impact: Attracted a younger audience interested in entry-level positions and internships, showcasing Unilever as an employer of choice for new graduates.
3. Deloitte’s “Deloitte Talent” Campaign with Professional Influencers
Overview: Deloitte partnered with professional influencers and thought leaders in the business and consulting sectors to promote its recruitment campaign. Influencers shared their experiences and discussed career opportunities at Deloitte.
Success Factors:
- Professional Credibility: Influencers with established credibility in business and consulting.
- Content Variety: Posts, articles, and videos about the work environment, career growth, and Deloitte’s global impact.
- Networking: Influencers engaged in discussions and hosted webinars on career development and opportunities at Deloitte.
Impact: Enhanced Deloitte’s reputation as a top employer in consulting and attracted highly qualified candidates.
4. Microsoft’s “Microsoft Life” Campaign with Tech Enthusiasts
Overview: Microsoft’s “Microsoft Life” campaign involved tech influencers who highlighted the company’s work environment, culture, and innovative projects through LinkedIn and Twitter. Influencers created content about their interactions with Microsoft’s technology and employees.
Success Factors:
- Tech Enthusiasm: Influencers who are passionate about technology and innovation.
- Content Focus: Posts and videos about Microsoft’s cutting-edge projects and the supportive work environment.
- Engagement: Influencers engaged their followers with discussions about technology trends and career opportunities at Microsoft.
Impact: Increased interest from tech professionals and enhanced Microsoft’s brand as a leading tech innovator.
5. Oracle’s “Future of Work” Campaign with Industry Influencers
Overview: Oracle leveraged industry influencers to promote its “Future of Work” campaign, focusing on its innovative cloud solutions and career opportunities. Influencers shared content about Oracle’s role in shaping the future of work and the benefits of working there.
Success Factors:
- Industry Focus: Influencers with a strong presence in the tech and business sectors.
- Educational Content: Articles, videos, and posts about Oracle’s technological advancements and career development.
- Thought Leadership: Influencers hosted webinars and discussions about the future of work and Oracle’s contributions.
Impact: Attracted candidates interested in cloud technology and positioned Oracle as a forward-thinking employer.
6. Google’s “Google Careers” Campaign with Digital Influencers
Overview: Google’s “Google Careers” campaign featured digital influencers who explored Google’s office culture and career opportunities. Influencers posted content about their visits to Google’s offices and interviews with employees.
Success Factors:
- Office Culture: Influencers showcased Google’s unique work environment and employee experiences.
- Content Variety: Posts, stories, and videos capturing the vibrancy of Google’s workplaces.
- Interactive Engagement: Influencers conducted live tours and Q&A sessions with Google employees.
Impact: Increased visibility among digital natives and tech enthusiasts, highlighting Google as an attractive workplace. HR Tech PR at its best.
7. SAP’s “SAP Life” Campaign with Business Influencers
Overview: SAP’s “SAP Life” campaign involved business influencers who shared their experiences with SAP’s technology and work culture. Influencers created content about SAP’s innovative solutions and career growth opportunities.
Success Factors:
- Business Expertise: Influencers with a strong reputation in the business and tech sectors.
- Content Focus: Videos and posts about SAP’s role in business transformation and employee development.
- Engagement: Influencers engaged their audience through discussions about SAP’s technology and career paths.
Impact: Attracted candidates interested in business technology and positioned SAP as a leader in enterprise solutions.
8. Siemens’ “Siemens Life” Campaign with Engineering Influencers
Overview: Siemens’ “Siemens Life” campaign featured engineering influencers who highlighted the company’s role in advancing engineering and technology. Influencers created content about Siemens’ projects and career opportunities.
Success Factors:
- Engineering Focus: Influencers with a strong presence in the engineering community.
- Content Variety: Posts, articles, and videos showcasing Siemens’ engineering projects and work culture.
- Interactive Features: Influencers hosted live Q&A sessions about engineering careers at Siemens.
Impact: Attracted engineering professionals interested in working for a global leader in engineering and technology.
9. Bain & Company’s “Bain Life” Campaign with Consulting Influencers
Overview: Bain & Company’s “Bain Life” campaign involved consulting influencers who shared their experiences with the firm’s consulting projects and workplace culture. Influencers created content about their interactions with Bain’s teams and projects.
Success Factors:
- Consulting Expertise: Influencers with a strong background in consulting and business strategy.
- Content Focus: Videos and posts about Bain’s consulting work, company culture, and career opportunities.
- Engagement: Influencers conducted webinars and discussions about consulting careers at Bain & Company.
Impact: Enhanced Bain & Company’s reputation as a top consulting firm and attracted highly skilled candidates.
10. L’Oréal’s “L’Oréal Beauty” Campaign with Beauty Influencers
Overview: L’Oréal’s “L’Oréal Beauty” campaign featured beauty influencers who showcased the company’s work environment and career opportunities within the beauty industry. Influencers shared content about L’Oréal’s products and workplace culture.
Success Factors:
- Beauty Focus: Influencers with a strong presence in the beauty and fashion industry.
- Content Variety: Posts and videos about L’Oréal’s product innovations and company culture.
- Interactive Features: Influencers hosted live sessions and product reviews, discussing career opportunities at L’Oréal.
Impact: Attracted candidates interested in the beauty industry and highlighted L’Oréal’s role as an innovative employer.
11. J.P. Morgan’s “J.P. Morgan Careers” Campaign with Finance Influencers
Overview: J.P. Morgan’s “J.P. Morgan Careers” campaign involved finance influencers who shared insights into the company’s work culture and career opportunities in finance. Influencers created content about J.P. Morgan’s impact on the financial industry.
Success Factors:
- Finance Expertise: Influencers with a strong reputation in finance and investment sectors.
- Content Focus: Articles, videos, and posts about J.P. Morgan’s financial solutions and career growth.
- Engagement: Influencers hosted discussions and Q&A sessions about finance careers at J.P. Morgan.
Impact: Increased visibility among finance professionals and positioned J.P. Morgan as a top employer in the financial sector.
12. Facebook’s “Facebook Careers” Campaign with Tech Influencers
Overview: Facebook’s “Facebook Careers” campaign featured tech influencers who explored the company’s innovative projects and work environment. Influencers shared content about their experiences and interactions with Facebook’s technology and employees.
Success Factors:
- Tech Focus: Influencers with expertise in technology and social media.
- Content Variety: Posts, stories, and videos showcasing Facebook’s work environment and projects.
- Interactive Engagement: Influencers conducted live Q&A sessions with Facebook employees and showcased office tours.
Impact: Attracted tech-savvy candidates interested in working for a leading social media and tech company.
13. Accenture’s “Accenture Life” Campaign with Business Influencers
Overview: Accenture’s “Accenture Life” campaign involved business influencers who shared their experiences with the company’s consulting projects and work culture. Influencers created content about Accenture’s role in business transformation and career opportunities.
Success Factors:
- Business Expertise: Influencers with a strong background in business consulting and strategy.
- Content Focus: Videos and posts about Accenture’s projects, company culture, and career development.
- Engagement: Influencers hosted discussions and webinars about consulting careers at Accenture.
Impact: Enhanced Accenture’s reputation as a top consulting firm and attracted highly skilled business professionals.
14. Amazon’s “Amazon Careers” Campaign with E-commerce Influencers
Overview: Amazon’s “Amazon Careers” campaign featured e-commerce influencers who showcased the company’s dynamic work environment and career opportunities in the e-commerce sector. Influencers created content about Amazon’s innovative projects and employee experiences.
Success Factors:
- E-commerce Focus: Influencers with a strong presence in the e-commerce and retail sectors.
- Content Variety: Posts, videos, and stories about Amazon’s projects and work culture.
- Interactive Features: Influencers hosted live Q&A sessions and discussions about careers at Amazon.
Impact: Attracted candidates interested in the e-commerce industry and highlighted Amazon’s role as a leading online retailer.
15. Intel’s “Intel Innovators” Campaign with Tech Influencers
Overview: Intel’s “Intel Innovators” campaign involved tech influencers who highlighted the company’s role in technological innovation and career opportunities. Influencers created content about Intel’s projects and work environment.
Success Factors:
- Tech Focus: Influencers with expertise in technology and innovation.
- Content Variety: Videos and posts showcasing Intel’s technological advancements and employee experiences.
- Engagement: Influencers conducted live discussions and Q&A sessions about working at Intel.
Impact: Enhanced Intel’s brand as a leader in technology and attracted tech professionals interested in innovation.
16. Adobe’s “Adobe Life” Campaign with Creative Influencers
Overview: Adobe’s “Adobe Life” campaign featured creative influencers who shared their experiences with Adobe’s tools and work culture. Influencers created content about their use of Adobe products and the company’s creative environment.
Success Factors:
- Creative Focus: Influencers known for their expertise in design and creativity.
- Content Variety: Posts and videos about Adobe’s creative tools, projects, and work environment.
- Interactive Features: Influencers hosted live tutorials and Q&A sessions about creative careers at Adobe.
Impact: Attracted creative professionals interested in working for a company that values innovation and design.
17. Cisco’s “Cisco Connect” Campaign with Tech Influencers
Overview: Cisco’s “Cisco Connect” campaign involved tech influencers who showcased the company’s role in advancing networking and technology. Influencers created content about Cisco’s projects and career opportunities.
Success Factors:
- Tech Focus: Influencers with a strong presence in the networking and technology sectors.
- Content Variety: Posts, videos, and stories about Cisco’s technological advancements and work culture.
- Engagement: Influencers conducted live Q&A sessions and discussions about networking careers at Cisco.
Impact: Attracted candidates interested in networking and technology careers and highlighted Cisco’s role as an industry leader.
18. SAP’s “SAP Innovators” Campaign with Business Tech Influencers
Overview: SAP’s “SAP Innovators” campaign featured business tech influencers who shared insights into SAP’s innovative solutions and work environment. Influencers created content about SAP’s impact on business technology.
Success Factors:
- Business Tech Focus: Influencers with expertise in business technology and innovation.
- Content Variety: Videos and posts about SAP’s technological advancements and employee experiences.
- Interactive Features: Influencers hosted live discussions and Q&A sessions about working at SAP.
Impact: Enhanced SAP’s reputation as a leader in business technology and attracted tech-savvy professionals.
19. Hewlett Packard Enterprise’s “HPE Life” Campaign with IT Influencers
Overview: Hewlett Packard Enterprise’s “HPE Life” campaign involved IT influencers who highlighted the company’s role in technology and career opportunities. Influencers created content about HPE’s projects and work environment.
Success Factors:
- IT Focus: Influencers with a strong background in IT and technology.
- Content Variety: Posts and videos showcasing HPE’s technological solutions and work culture.
- Engagement: Influencers hosted live Q&A sessions and discussions about IT careers at HPE.
Impact: Attracted IT professionals interested in working for a leading technology company and showcased HPE’s innovative solutions.
20. Red Hat’s “Red Hat Innovators” Campaign with Open Source Influencers
Overview: Red Hat’s “Red Hat Innovators” campaign featured open-source influencers who shared their experiences with Red Hat’s technology and work culture. Influencers created content about Red Hat’s contributions to open-source solutions.
Success Factors:
- Open Source Focus: Influencers with a strong presence in the open-source community.
- Content Variety: Videos and posts about Red Hat’s open-source projects and work environment.
- Interactive Features: Influencers hosted live discussions and Q&A sessions about careers at Red Hat.
Impact: Enhanced Red Hat’s reputation in the open-source community and attracted professionals interested in open-source technology.
21. Johnson & Johnson’s “J&J Life” Campaign with Healthcare Influencers
Overview: Johnson & Johnson’s “J&J Life” campaign featured healthcare influencers who shared their experiences with the company’s healthcare solutions and work culture. Influencers created content about Johnson & Johnson’s impact on healthcare and career opportunities.
Success Factors:
- Healthcare Focus: Influencers with expertise in healthcare and medical fields.
- Content Variety: Posts and videos about Johnson & Johnson’s healthcare innovations and work environment.
- Engagement: Influencers hosted live Q&A sessions and discussions about healthcare careers at Johnson & Johnson.
Impact: Attracted healthcare professionals interested in working for a leading company in the healthcare industry.
22. KPMG’s “KPMG Careers” Campaign with Consulting Influencers
Overview: KPMG’s “KPMG Careers” campaign involved consulting influencers who shared insights into the company’s consulting projects and work environment. Influencers created content about KPMG’s role in business consulting and career opportunities.
Success Factors:
- Consulting Expertise: Influencers with a strong background in consulting and business strategy.
- Content Focus: Videos and posts about KPMG’s consulting work, company culture, and career growth.
- Engagement: Influencers hosted webinars and discussions about consulting careers at KPMG.
Impact: Enhanced KPMG’s reputation as a top consulting firm and attracted highly skilled business professionals.
23. Mastercard’s “Mastercard Life” Campaign with Financial Influencers
Overview: Mastercard’s “Mastercard Life” campaign featured financial influencers who showcased the company’s role in financial technology and career opportunities. Influencers created content about Mastercard’s innovations and work culture.
Success Factors:
- Financial Focus: Influencers with a strong presence in finance and fintech.
- Content Variety: Posts and videos about Mastercard’s financial solutions and work environment.
- Interactive Features: Influencers hosted live discussions and Q&A sessions about working at Mastercard.
Impact: Attracted candidates interested in fintech and highlighted Mastercard’s role as an innovator in financial technology.
24. Capgemini’s “Capgemini Life” Campaign with Tech and Consulting Influencers
Overview: Capgemini’s “Capgemini Life” campaign involved tech and consulting influencers who shared their experiences with the company’s technology and consulting services. Influencers created content about Capgemini’s projects and work environment.
Success Factors:
- Tech and Consulting Focus: Influencers with expertise in technology and consulting.
- Content Variety: Videos and posts showcasing Capgemini’s projects, company culture, and career opportunities.
- Engagement: Influencers conducted live Q&A sessions and discussions about careers at Capgemini.
Impact: Enhanced Capgemini’s reputation in technology and consulting and attracted highly skilled professionals.
25. Zendesk’s “Zendesk Life” Campaign with Customer Service Influencers
Overview: Zendesk’s “Zendesk Life” campaign featured customer service influencers who highlighted the company’s role in customer service and career opportunities. Influencers created content about Zendesk’s solutions and work culture.
Success Factors:
- Customer Service Focus: Influencers with a strong background in customer service and support.
- Content Variety: Posts and videos about Zendesk’s customer service solutions and work environment.
- Interactive Features: Influencers hosted live Q&A sessions and discussions about careers at Zendesk.
Impact: Attracted candidates interested in customer service and support roles and showcased Zendesk’s impact on improving customer interactions.
These campaigns demonstrate the power of leveraging influencers to reach specific audiences and enhance recruitment efforts. By choosing influencers who align with their industry and company values, these organizations effectively engaged potential candidates and highlighted their unique workplace cultures and opportunities.