Working in CPG Digital marketing agencies, successful kitchen-related social media campaigns in Europe that have made an impact through creativity, engagement, and effective use of digital platforms:
- IKEA’s “Cook This Page”
IKEA’s campaign encouraged users to engage with their kitchen products by using interactive recipe pages that could be downloaded and printed. The social media push featured user-generated content of completed recipes and creative kitchen setups, driving engagement and sharing. - Bosch’s “Kitchen Inspiration”
Bosch promoted their kitchen appliances through a campaign showcasing stylish and functional kitchen designs. They used influencer partnerships and social media contests where users shared photos of their Bosch-equipped kitchens for a chance to win prizes. - Tefal’s “#MyPerfectPan”
Tefal’s campaign invited users to share their cooking experiences and recipes using Tefal pans with the hashtag #MyPerfectPan. The campaign featured user-generated content, cooking tips, and recipe videos, driving engagement and showcasing the versatility of Tefal products. - Smeg’s “Smeg for Every Occasion”
Smeg created a campaign featuring their colorful and iconic appliances in various kitchen settings, highlighting their functionality and design. The PR effort included visually striking posts on Instagram and collaborations with design influencers. - Kenwood’s “Recipe Revolution”
Kenwood promoted their kitchen appliances by encouraging users to share their innovative recipes and cooking techniques using Kenwood products. The campaign featured a dedicated hashtag, user-generated recipe content, and interactive cooking challenges. - Le Creuset’s “Cookware Chronicles”
Le Creuset’s campaign focused on the storytelling aspect of their cookware, featuring videos and posts about the history and craftsmanship of their products. They used Instagram and YouTube to share behind-the-scenes content and user stories. - Philips’ “Smart Kitchen”
Philips showcased their smart kitchen appliances through a campaign highlighting how technology can enhance cooking experiences. The campaign included demonstrations of their smart kitchen gadgets, interactive social media content, and influencer reviews. - Delonghi’s “Coffee Moments”
Delonghi’s campaign revolved around celebrating coffee moments with their machines. They used social media contests where users shared their favorite coffee moments and recipes, along with high-quality visuals and influencer collaborations. - AEG’s “Kitchen Masterclass”
AEG organized a series of live cooking masterclasses featuring professional chefs using their appliances. The campaign included live-streamed events, interactive Q&A sessions, and social media promotions encouraging users to watch and participate. - Gaggenau’s “Gaggenau Gourmet”
Gaggenau’s campaign highlighted the luxury and precision of their kitchen appliances through high-end culinary experiences. They used social media to share videos of gourmet recipes and exclusive events hosted by renowned chefs, creating aspirational content.
These CPG Digital marketing campaigns successfully leveraged social media to engage with their audiences, showcase their products, and create a strong brand presence in the European market.