DUE DATE: 10:00 A.M. prevailing time, Monday, May 1, 2023
LACKAWANNA COUNTY will receive proposals for professional consulting services for the
Marketing/Advertising and Execution of the Give Back on the Mountain Event.
I. TYPES OF SERVICES REQUIRED:
The Consultant may be required to provide services and assistance including:
1.Full execution of event from start to finish.
2. All Marketing/Advertising for event that will include Sponsor name mentions for Lackawanna County.
3. All related marketing for vendor solicitation prior to event.
4. All vendors (food/beverage/shopping); work with county on layout of vendors and Legends on beverage/alcohol sales.
5. Provide Host(s)/Emcees for announcements.
6. Scheduling of local bands/DJs and secure Sound and Lighting personal for the stage set up/management.
7. Work with County approved tent company for vendors.
8. Work with Live Nation on Union Labor/Stagehands.
9. Provide an event photographer/videographer and event recap details.
10. Provide a Musical Headliner (up and coming act)
11. Mention Lackawanna County Give Back on the Mountain Music Fest in 500 Grant/Event Commercials across multiple stations for 10 weeks (Lackawanna County Presents – Leading Off)
12. Mention Lackawanna County Give Back on the Mountain Music Fest in 168 Live Liners across multiple stations for four weeks.
13. Mention Lackawanna County Give Back on the Mountain Music Fest in 168 Recorded Promos across multiple stations for four weeks Inclusion in On-Air Calendar Segments – 112 per station (224 total) (Includes Lackawanna County Give Back on the Mountain mention with event listing)
14. Integrated presence on Official Event landing page and presence on multiple station homepages for ten weeks (Includes logo/business information on webpage & 50,000 impressions on station homepages)
15. Updates to Official Event. Logo Inclusion in all Digital Advertising for Event (Includes Homepage Takeovers on each station website three days prior to event Station social posts, Web Ads, target display ads, and e direct emails)
16. Logo Inclusion on Official Event Facebook Page. Lackawanna County Give Back on the Mountain Music Fest name mention in multiple Station E-mail Newsletters (one per station). (This includes logo in E-mail to over 34,000 listeners across all station brands).
17. On-Site Exposure at the Event (Logo on various signage at event)