RFP Submission Deadline September 1, 2023 at 2:00 P.M
SECTION II – DESCRIPTION OF WORK
The Contractor will assist with the design, development, and production of materials to support the Airport’s comprehensive marketing, advertising, and public relations programs. The City supports and highly encourages the formation of professional and diverse teams to provide the highest level of expertise for the duties and responsibilities described in this RFP.
Contractor shall collaborate with City to develop the appropriate marketing mix, as well as translating key messages into effective visual interpretations for various internal and external audiences. Projects may include, but are not limited to:
– strategic analysis – air service and other presentations
– strategic marketing plans – website design and development
– travel industry initiatives – website maintenance
– newsletters – customer loyalty programs
– print advertisements – community engagement
– brochures – media buying
– electronic and direct mail campaigns – crisis communications
– special events and announcements – public relations
– social media support and initiatives – industry liaison
– customer relationship management – annual reports
Contractor shall also provide “turnkey” graphic design and printing services, in addition to media buying services. Contractor shall deliver high quality electronic files or printed materials, whichever is required, on time and within the established budget.
Contractor shall be knowledgeable about, and prepared to utilize, new and emerging technologies, including artificial intelligence.