Scope: The Little Rock School District invites your proposal to provide assessment of its Communications Department and a marketing/branding strategic plan. The Little Rock School District (LRSD) is facing challenges related to student recruitment and retention, school closures, leadership transitions, and academic performance. To address these issues and enhance its image, LRSD requires a strategic marketing campaign supported by an assessment of its Communications Department to ensure alignment with best practices in public relations, community engagement, and digital outreach.
The complete request for proposal documents are available online at https://lrsd.ionwave.net. Interested bidders must register at this site to download forms and submit a proposal electronically. This is the REQUIRED method of submission.
Any questions regarding this RFP are to be submitted in writing via Ion Wave under the questions tab by the deadline, April 25, 2025, 12 pm. All questions received and the corresponding answers will be posted publicly for all vendors. No verbal responses will be provided.
The contract will be awarded to the contractor who submits the most responsible, responsive offer complying with the instructions specified within. The Owner reserves the right to reject any or all proposals or to waive any formalities or technicality in any proposal should such be deemed to be in the best interest of the Owner. The proposed costs, fee or expense, will weigh heavily in the award of any resulting contract but will not necessarily be the determining factor. The District intends to review all written proposals and MAY interview a shorter list of potential candidates for further consideration. The District intends to award a single contract for all products/services. The District will utilize but not be limited to the following criteria in reviewing proposals received.
1. Company Profile
2. Qualifications
3. Vendor’s approach to work requirements
4. References
5. Fees
Due Date: 5/6/2025 10:30 AM (CT)
Contact: Shawnequa Junearick Email: shawnequa.junearick@lrsd.org 1 (501) 447-2268