Title: Marketing Campaign Services for MAAM
Request for Proposal 25-05
Scope: The selected communications firm will be responsible for:
a. Media Placements:
The selected firm will be responsible for planning and purchasing paid media advertising in the Greater Boston area. While the primary focus, due to budget, may be on digital and social media platforms, the campaign should also include targeted print ads, out-of-home advertising (such as transit advertising and guerrilla marketing), and/or geomarketing tactics. The firm will strategically plan and execute these various media placements to ensure maximum visibility and engagement for MAAM across multiple channels, optimizing the impact within the campaign’s budget.
b. Campaign Strategy Development:
■ Collaborate with the MassArt Marketing & Communications Office to design and develop the campaign strategy.
■ Ensure the campaign integrates seamlessly with the Boston Public Art Triennial while laying the groundwork for ongoing awareness-building for MAAM.
c. Content Creation and Creative Direction:
■ Content creation and creative direction will be managed in-house at MassArt, the selected firm should be collaborative in nature and is expected to provide input on creative strategies for maximizing engagement.
Metrics and Reporting:
○ Track and report on key metrics, including:
■ MAAM attendance (June-August)
■ Newsletter sign-ups
■ Social media engagement (likes, shares, mentions)
○ Provide weekly progress reports and ensure transparent communication throughout the campaign.
The College anticipates commencing services on the week of June 9, 2025. The project should be completed by August 1, 2025, or once the project budget limit has been reached, whichever occurs first. MassArt reserves the right to extend the contract for up to two additional six month periods with the same terms and conditions. Any changes must be agreed upon in writing.
Either party may terminate this agreement without cause by giving to the other party not less than thirty (30) days advance written notice of both its election to do so and the effective date of termination. If this agreement is terminated, the College shall have no further obligations other than payment for services already rendered and for expenses previously incurred.
Due Date: 3:00 PM EST on Wednesday, May 21, 2025
Contact: Craig Evans 617-879-7932