Title: MARKETING, ADVERTISING AND COMMUNICATIONS SERVICES
Scope: Upon issuance of a task order, the specific scope of work will be developed with the successful candidate(s). The following represents a general description of anticipated services only and not an exhaustive list. Contractor must maintain a local office to facilitate the drop-off and pick-up of collateral/products and be available for in-person meetings as needed. A local office is a physical office established by an organization within the San Joaquin region or surrounding regions.
1.Marketing & Advertising
1. Brand positioning and messaging.Concept development and design.Copywriting and editing (may include multilingual).Digital marketing, SEO strategy and optimization, interactive tool design and development (video, webinars, etc.).Familiarity with Customer Relationship Management (CRM) Systems structure and automation a plus.Creative strategy and design for collaterals, presentations, reports, advertising, displays, broadcast and promotional items.Video production, photography (aerial, drone, general), casting/talent, licensing and art buying.Media planning, buying and placement.Graphic design.
2.Public Relations & Communications
2. Social media and blog strategies, design, scheduling, placement and management.Storytelling, press releases and press kits, fact sheets, projects and industry highlight to media and public.Generating interest to various activities, events and products of SJCOG.
3.Event Planning
3. Organizing, scheduling, planning, publicizing and possibly staffing various events for employer sites and community organizations, dedication ceremonies, workshops, networking opportunities etc.
4.Website Design & Development
4. Website refresh and enhancement strategies and implementation.Identify and implement content management strategies, including mobile devices.Ability to update content in CivicPlus.Ability to develop engagement features.Experience with interactive web functionality and features.
5.Market Research & Analysis
5. Experience with conducting primary research, focus groups, survey development and analysis.Knowledge with GIS tools, customer segmentation and cluster analysis.Monitoring, tracking and reporting on analytics and performance resulting from advertising, website, social media platforms, campaigns and events.
6.Strategic Planning
6. Ability to identify and assess strengths and weaknesses, resources, and operations to develop and implement long term goals and strategies.
7.Account Management & Reporting
7. Maintain internal procedures that ensure budget control, prompt billing and deliverables monitoring, tracking and reporting.
Due Date: September 11, 2025, 4:00 pm