Scope: The contractor shall provide comprehensive media advertising services to support Pre-K enrollment, family engagement campaigns, and hiring outreach initiatives. These services must be specifically tailored to the educational environment and community expectations of Tulsa Public Schools, Oklahoma. The scope of work shall include strategic planning, creative development, media placement, and performance analytics—each designed to maximize reach and effectiveness within the district’s diverse community. Campaigns shall demonstrate demographic reach aligned with the district’s constituent population to ensure equitable representation and engagement across all audiences.
Media campaigns shall follow an agreed-upon cadence, with planning and performance review meetings held on a regular schedule as determined by the district. For invoice processing, the contractor shall provide all required supporting artifacts, including but not limited to campaign plans, placement schedules, performance reports, and proof of media execution. All messaging must align with the district’s communication standards and reflect the values of a publiceducational institution.
Media Platform Requirements Television Broadcasting Services
• Prime time and daytime television advertising placement on local broadcast networks with content appropriate for family viewing
• Public service announcement development and scheduling that reflects educational values and district priorities
• Community spotlight programming integration highlighting student achievements and district initiatives
• Educational content partnerships with local television stations to promote academic excellence and district programs
• Student recognition and achievement content
• Crisis communication and emergency notification broadcasting capabilities
Digital and Online Media Services
• Social media advertising campaigns across multiple platforms with content moderation appropriate for school district communications
• Website banner advertising on local news and community sites targeting parents and potential employees
• Search engine marketing and optimization focused on education-related keywords and district-specific searches
• Mobile application advertising placement on platforms frequently used by families and educators
• Email marketing campaign development and management for district communications
• Online video content creation and distribution for virtual engagement initiatives
• Two-way engagement strategies, such as polls, contests, or other interactive methods, to foster community participation and feedback
Radio Broadcasting Solutions
• Key daypart advertising placement targeting commuting parents and potential employees
• Community event sponsorship announcements for school-sponsored activities and fundraisers
• Public service announcement production and scheduling for educational initiatives and enrollment periods
• Multilingual broadcasting services to reach diverse populations within the district boundaries
• School closure and weather-related emergency communication broadcasting
• Student recognition and achievement announcement programming
Print and Outdoor Advertising
• Newspaper advertisement placement in local publications with focus on education and community sections
• Billboard and outdoor signage campaign management in high-traffic areas frequented by target demographics
• Direct mail campaign development and distribution to households within district boundaries
• Community bulletin board and public posting coordination Family Engagement Campaign Components
Pre-K recruitment and enrollment information Community Outreach Initiatives
Hiring Outreach Program Requirements
Our stakeholders access information through a variety of channels and in multiple languages. Vendors should be prepared to employ non-traditional or alternative communication methods, as necessary, to ensure equitable access and understanding for all audiences.
Due Date: November 19, 2025 at 11a.m.
Contact: Rachael Vejraska RFP@tulsaschools.org