Scope: The capabilities and partnership components we are looking for from a web agency will complement in-house capacity and skills. They include:
● Web Strategy and Account Leadership
● User Experience, User Interface, Audience Research, Usability and Accessibility
● Front-End, Back-End, Drupal and Website Technical Skills
● Web Support and Retained Partnership Model
● Related Web and Digital Expertise (e.g. SEO, Analytics, Content Strategy and Governance)
a. Agency Capabilities
i. Web Strategy and Account Leadership
● Digital engagement strategy: Developing or implementing comprehensive webbased strategies to maximize audience reach and engagement while integrating web initiatives with broader communication and marketing efforts (e.g. email, social, paid media).
● Multi-site strategy: Proposing ecosystem strategy for managing complex, interconnected web properties under a unified governance framework.
● Collaboration with other vendors/agencies: Working seamlessly with other Enterprise agency partners and vendors to ensure alignment and coordination across all digital initiatives.
● Optimization of existing sites and microsite consolidation: Expertise in both enhancing existing websites through strategic and technical improvements and in delivering complete, end-to-end web strategy, design and development projects.
ii. User Experience, User Interface, Audience Research, Usability, and Accessibility
● User experience and User Interface: Designing intuitive, visually engaging, and mobile-optimized user experiences that prioritize ease of use across all devices.
● Brand-aligned web design: Producing compelling digital designs based on Enterprise brand identity and standards.
● Audience Strategy/Segmentation: Providing thoughtful input on how the website can be leveraged as part of multi-channel strategies to engage priority audiences.
● Usability testing and user research: Conducting structured usability testing to identify barriers, improve user flow, and validate design decisions with real users.
● Information architecture: Organizing and structuring website content and navigation to optimally support user needs, content strategy, and organizational goals.
● Web accessibility: Ensures web experiences meet or exceed WCAG 2.1 AA standards to support inclusive access for all users.
iii. Front-End, Back-End, Drupal and Website Technical Skills
● Front-end development: Delivering modern, high-performance front-end web experiences using best-in-class technologies (HTML5, CSS3, JavaScript, PHP, etc.).
● Back-end development: Building secure and scalable server-side systems and maintaining reliable staging and development environments.
● CMS: Specializes in building and maintaining robust, flexible website architectures and infrastructures using industry-leading CMS’es (such as Drupal) with an eye towards stability, site sustainability, and reducing technical debt.
● Application Integrations: Supporting integrations with other, established and future Enterprise platforms, such as Salesforce CRM, Salesforce Marketing Cloud, Classy/GoFundMe Pro, Cvent, Yardi, digital advocacy, payment processing and other systems, to streamline data flow and enhance user experience.
● Website speed and performance optimization: Continuously monitoring and refining site performance to ensure fast load times and optimal user experiences.
● Maintenance, security, and compliance: Providing ongoing maintenance and ensuring website security, legal and regulatory compliance, and platform reliability through regular updates and monitoring.
● Hosting and DevOps: Managing hosting infrastructure and DevOps processes to ensure uptime, scalability, and efficient deployment workflows.
iv. Related Web and Digital Expertise
● Content strategy and governance: Providing guidance on content creation, management, and workflows to support consistency, accuracy, and alignment with organizational goals.
● Site analytics: Providing regular updates and analytics via Google Analytics, Google Tag Manager, and other platforms to track site performance and provide actionable insights for ongoing improvements.
● Multivariate/A/B testing: Designing and executing testing strategies to evaluate and refine digital experiences based on real user behavior.
● SEO and content performance: Providing ongoing guidance to enhance search visibility and site traffic, advising on emergent trends in AI-powered search and establishing semantic authority.
● Documentation for content editors: Producing user-friendly guides and training materials to support content editors in managing site content confidently and efficiently.
v. Web Support and Retained Partnership Model
● Close, collaborative working relationship: Maintaining a proactive, communicative partnership model to ensure alignment and transparency.
● Strong, articulated project management approach: Employing proven project management methodologies (e.g. agile, waterfall, hybrid) to deliver projects on time, within scope, and with agility.
● Easy request management/ticketing: Utilizing a user-friendly ticketing system, such as Atlassian Jira, for efficient handling of content updates, technical issues, and enhancement requests.
● 24-hour emergency site-support model: Providing round-the-clock emergency response to minimize downtime and protect mission-critical web services.
● Service Level Agreements: Adhering to clearly defined response times and service level agreements (SLAs) to ensure timely and reliable support.
● Proactive communications and project updates: Delivering consistent updates and status reports to keep stakeholders informed and engaged.
Due Date: by 11:59 P.M. ET on Friday, August 29, 2025
https://www.enterprisecommunity.org/news/enterprise-initiates-rfp-opportunity-web-agency