THINK PR, a boutique publicity agency founded in 2001 announced a new name – SEQUEL. Led by agency Principals Elaine Drebot-Hutchins and Tracey Manner, SEQUEL specializes in fashion, hospitality, beauty, and wellness. Services include Media Relations, Affiliate Marketing, Celebrity Influencer & Engagement, Digital Strategy, Marketing Strategy, Immersive Events, Talent Procurement, and Strategic Partnerships.
Current agency clients include W Hotels Worldwide, Free People, MISSOMA, Century 21 Department Stores and BoxyCharm.
New Identity
They have a new agency name; elevated logo and brand identity; fresh website; and relaunched social media channels, including Instagram, Facebook and TikTok.
“As brand builders and storytellers, it became clear to us that it was time to apply our expertise to ourselves – to redefine our identity and re-tell our story. We are not the original founders of the firm and while our work has certainly defined its legacy, its
foundation was inherited. Given the changing nature of our business, needs of our clients, evolving scope of services and our personal and professional values, we made the decision to officially launch our next chapter, the SEQUEL, to our story.” – Elaine
Drebot-Hutchins and Tracey Manner, Principals, SEQUEL.
Reimagined Workspaces
In addition to this new identity, SEQUEL’s office and showroom, located in the Flatiron District of Manhattan, has been given a moody, elevated facelift office/showroom space in lieu of a residential home that better serves the needs of a publicity firm today.