SEO helps small businesses develop user-friendly websites that rank higher in search engines, resulting in more leads. Higher ranks on search engines brings more potential customers onto their site, which increases conversion rates. Search engine users will trust a site that is on the first page of a search engine result page more than sites that are not. Most people don’t look past the first four listings. The way to get a site seen is through SEO. Given below are tips on how to optimize the websites of small businesses in order to get their content seen by potential customers.
Link building
One way to improve your search engine visibility is by incorporating backlinks into your website. These are inbound links that lead from one website to a page on another website. The quality of a site depends on the number of internal and external links on it. Internal links link to existing content within the site. If another website links to a site, that is considered to be an external link to the site. The number of these links is an indicator that search engines use to determine the quality of a site. The link’s position on a page is also important. Links that are stashed away in footers and sidebars are not as noticeable as links found in the middle of a page’s body content.
Identify target keywords
While researching keywords, it is better to look for words and phrases that the target audience types into search engines. Adding keywords is worth getting done right. Research can be made quicker by using free keyword research tools like Google Keyword Planner. Contracting an independent keyword researcher is also an option. Such professionals have access to robust keyword research tools, so a high-quality list of keywords can be obtained from them without paying for new tools or learning how to use them.
Post quality content
If a business is using fresh, relevant, and unique content, people are more likely to consume it, engage with it, and share it. This will increase the exposure of a business, build up consumers’ trust in the business,and ultimately improve its search engine rankings. The content is exposed to a wider audience via web links, social media, and word of mouth. As a result, the business will be perceived as authoritative, helpful, and reliable, both by potential customers, and by search engines. For instance, the website of Pic’s peanut butter is full of recipes that use their products. This type of content is interesting and it encourages consumption of the product.
Boost page loading speed
Page loading speed refers to the amount of time a page needs to be completely loaded. Google cares about page loading speed because it wants to provide the best user experience. Users don’t wait for pages to load. They expect a page to load in less than 2 seconds. How fast people get the results is also part of the experience. According to a study, a one second delay can cost an 11% decline in page views, and a 7% drop in conversions.