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Southeast Michigan Community Alliance (SEMCA) REQUEST FOR PROPOSALS WayneLINC Communication Deliverables

Proposals will be received until Monday, July 22, 2024, 4 p.m.

This RFP is also available at our website:

www.semcamiworks.org/rfp-rfq/

SECTION 1: SUBMISSION GUIDELINES & IMPORTANT DATES

Contact: Jodi Williams, jodi.williams@semca.org

Timetable:

A. Request for Proposals Release Date: June 25, 2024

B. Deadline for Submitting Questions:

a. Method for submitting questions: E-mail questions to jodi.williams@semca.org by

5 p.m. EST on July 3, 2024, with the subject line: “Questions Submission:

WayneLINC Communication Deliverables”

i. Questions about this RFP will not be answered individually. All answers to

questions received by the date specified above will be posted on SEMCA

website under the “RFP/RFQ” section by July 10, 2024.

ii. Phone calls related to this RFP will not be accepted or addressed. Questions

must be submitted via email as described above.

C. Deadline for Submitting Proposals: July 22, 2024

D. Delivery Method for submitting proposals: Email bids to jodi.williams@semca.org.  In

email subject line, please include: “Proposal for WayneLINC Communication Deliverables”.

SECTION 3: SCOPE OF WORK & DELIVERABLES All WayneLINC products developed with the selected vendor will be owned by SEMCA. The partners who contribute content will not have direct access to the products to make changes but will go through SEMCA to do so. Under the supervision of SEMCA staff, the selected contractor will work to accomplish the following WayneLINC communication deliverables. Deliverables for WayneLINC: a. Develop a comprehensive marketing strategy targeting job seekers to promote WayneLINC services. b. Create engaging and informative content that highlights: i. The range of services available through WayneLINC. ii. How and where job seekers can access these services. iii. Eligibility criteria for utilizing WayneLINC services. c. Produce marketing materials tailored to the target audience, such as but not limited to: i. Public Service Announcement (PSA) or video. ii. Brochures/flyers. iii. Articles and images for web/apps. d. Identify and leverage channels where job seekers are most likely to engage, including but not limited to: i. Provider locations. ii. American Job Centers (AJCs). iii. Social media platforms. iv. Relevant websites. e. Make recommendations for media bE. Right to Reject: SEMCA reserves the right to reject any proposals received in response to

this RFP if funding becomes unavailable or other unforeseeable circumstances occur. A

contract for the accepted proposal will be based upon the factors described in this RFP and

may include any or all parts of the proposal.

About SEMCA and WayneLINC:

SEMCA is a public non-profit corporation whose service area encompasses all of Monroe County

and Wayne County, excluding the City of Detroit. SEMCA is a designated Michigan Works Agency

that delivers and/or procures employment, education, and training services from public and private

organizations throughout the region. Most of SEMCA’s programs are funded by the State of

Michigan’s Department of Labor and Economic Opportunity and delivered by SEMCA contractors.

Primary funding is from the federal Workforce Innovation and Opportunity Act (WIOA) that

establishes local partnerships between elected officials and workforce development boards to

oversee effective uses of funding and to provide strategic guidance and coordination of workforce

development services in local labor market areas. SEMCA’s customers include employers and

unemployed or underemployed persons and youth from our designated service area.

WayneLINC is a comprehensive platform offering various services and opportunities to Wayne

County job seekers funded by American Rescue Plan Programs (ARPA). WayneLINC includes four

Scopes of Service:

• Career Navigators provide intake services, coaching, and career planning services.

• The Underrepresented Populations Program helps underrepresented workers gain and

maintain employment by addressing their specific challenges and needs. This includes

veterans, refugees, individuals with disabilities, immigrants, and individuals who were justice

involved.

• The Subsidized Training and Employment Program (STEP) coaches help participants obtain

training, skills, and credentials in key industries while receiving assistance.

• The Return-to-Work Program provides individuals with supportive services to help eliminate

barriers to training and employment.

WayneLINC services will be available at numerous locations across Wayne County, offering over

100 training courses at no cost. These include courses in logistics, welding, construction, and

others.

As we aim to expand our reach and impact, it is essential to effectively communicate the

availability and benefits of WayneLINC to the target audience.

SEMCA and Vendor Roles and Responsibilities

SEMCA responsibilities will include:

• Serve as the primary owner of all marketing products developed.

• Serve as the primary contact and be responsible for decisions made about all marketing

activities.

• Serve as the project manager of all activities conducted – all activities performed by the

selected vendor will be under the direction of SEMCA staff.

• Provide direction for all development and editing needs.

Vendor responsibilities will include:

• Fulfillment of contract terms for the entire scope of work listed in this RFP or for select

project items.

• Participation in work group discussions to further the development of WayneLINC’s brand

and projects. This may include answering questions and providing progress updates.

• Work with the SEMCA team and, at times, other SEMCA partners regarding the project(s).

• Provide training to the SEMCA team regarding use of the products created/maintained.

• Provide monthly reporting to SEMCA, as identified by SEMCA staff.

• Assign a single lead point of contact for the SEMCA account and projects.

SECTION 3: SCOPE OF WORK & DELIVERABLES

All WayneLINC products developed with the selected vendor will be owned by SEMCA. The partners

who contribute content will not have direct access to the products to make changes but will go

through SEMCA to do so.

Under the supervision of SEMCA staff, the selected contractor will work to accomplish the

following WayneLINC communication deliverables.

Deliverables for WayneLINC:

a. Develop a comprehensive marketing strategy targeting job seekers to promote

WayneLINC services.

b. Create engaging and informative content that highlights:

i. The range of services available through WayneLINC.

ii. How and where job seekers can access these services.

iii. Eligibility criteria for utilizing WayneLINC services.

c. Produce marketing materials tailored to the target audience, such as but not limited

to:

i. Public Service Announcement (PSA) or video.

ii. Brochures/flyers.

iii. Articles and images for web/apps.

d. Identify and leverage channels where job seekers are most likely to engage,

including but not limited to:

i. Provider locations.

ii. American Job Centers (AJCs).

iii. Social media platforms.

iv. Relevant websites.

e. Make recommendations for media buys.

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