Everything PR News

Strategic Communications and Public Relations Support RFP 

U.S. Capitol Complex Chooses Blackberry for Crisis Communications System

The Proposal must be submitted no later than Monday, January 22, 2024 in electronic

format to the following email address: Purchasing@czs.org

The Chicago Zoological Society (CZS) is soliciting proposals to provide and identify a

strategic communications and public relations partner capable of developing and

implementing comprehensive communication strategies to support Brookfield Zoo’s goals

and mission.

This document outlines the Society’s guidelines for your responses.

Scope of Work, Deliverables, Required Response Format

Scope of Work/Deliverables

The selected firm is expected to deliver the following key components:

Strategic Communications Planning:

• Conduct a thorough assessment of Brookfield Zoo’s current communications strategies and

identify areas for improvement.

• Develop a comprehensive annual communications plan aligned with the zoo’s mission,

values, and key objectives, with an emphasis on significant institutional projects,

milestones, and opportunities that advance the future master and strategic plan initiatives of

Brookfield Zoo.

• Work closely with project stakeholders to understand key messages, goals, and target

audiences. Craft clear and compelling messages that resonate with diverse stakeholders and

highlight impact.

Media Relations:

• Establish and maintain relationships with local, regional, and national media outlets.

• Develop and execute media campaigns to promote key events, exhibits, and initiatives.

• Monitor media coverage and provide timely reports to evaluate the effectiveness of media

outreach efforts.

Content Creation and Distribution:

• Develop compelling and shareable content, including press releases, articles, and

multimedia materials.

• Coordinate content distribution with in-house staff through various channels, including

traditional media, social media, and the zoo’s official website.

Thought Leadership

• Develop a comprehensive strategy to position key executives as thought leaders in the

zoological and conservation sectors.

• Identify key topics aligned with Brookfield Zoo’s mission, industry trends, and current

affairs for executive thought leadership.

• Craft compelling and informative articles, blog posts, and op-eds showcasing executive

perspectives on relevant industry topics.

• Collaborate with executives to create engaging content that reflects their expertise and the

zoo’s commitment to wildlife conservation.

• Leverage media opportunities, interviews, and speaking engagements to amplify executive

voices and promote the zoo’s initiatives.

Crisis Communications Management:

• Provide real-time support and guidance during critical incidents as needed.

Performance Metrics and Reporting:

• Establish key performance indicators (KPIs) to measure the success of communication

strategies.

• Provide regular reports on the impact of public relations efforts, including media

impressions, audience engagement, and other relevant metrics.

file:///C:/Users/cbettencourt/Downloads/001-2024-STRATEGIC%20COMMUNICATIONS%20AND%20PUBLIC%20RELATIONS%20SUPPORT%20FOR%20CZS.pdf

Exit mobile version