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The Los Angeles County Regional Park Issues Marketing RFP

Scope: The purpose of this Request for Statement of Qualifications (RFSQ) is to establish a pool of qualified consultants to provide as-needed services to RPOSD across a range of categories. Vendors may apply for one or more service categories but are only required to submit a single Statement of Qualifications (SOQ). In the SOQ, Vendors must clearly identify each category for which they wish to be considered. The service categories are:

Communication and event support, community outreach, document digitization and management, financial and assessment support, geographic information system and mapping, grant writing and program material and development, management consulting, park planning and policy, program evaluation and compliance, project technical assistance, website development and design.

Communication and Event Support

Provide strategic communication and event production services to promote RPOSD’s mission, programs, and funding opportunities, and to support public engagement through high-quality events. Services may include, but are not limited to:

* Developing and executing communication strategies to increase awareness of Measure A grant programs and encourage participation;
* Planning and implementing media outreach, including writing and distributing press releases, media kits, and advisories;
* Coordinating and producing events such as press conferences, award ceremonies, workshops, and public engagement events;
* Creating talking points, speeches, scripts, and other communications for RPOSD leadership and partners;
* Producing content for RPOSD’s website, social media platforms, newsletters, and other communication channels;
* Developing and managing social media strategies, including posts, multimedia content (e.g., short videos, reels, graphics), and audience engagement;
* Providing graphic design and production services for outreach materials and event collateral;
* Coordinating event logistics, including venue setup, audio/visual support, registration, signage, catering, and on-site event management;
* Translating materials and providing interpretation services to ensure accessibility for multilingual and diverse audiences;
* Supporting media coverage at events through photography, videography, and coordination with local and regional outlets;
* Evaluating communication and event effectiveness through data tracking, reporting tools, and post-event analysis;
* Reviewing existing communication strategies through an equity lens to ensure accessibility, inclusion, and cultural relevance; and
* Supporting crisis communication and reputation management in response to public inquiries or misinformation.

Community Outreach

Develop and execute outreach to gather stakeholder input and insights to inform grantmaking processes, policy development, and future funding plans. Services may include, but are not limited to:

* Organizing and facilitating workshops, town halls, and events;
* Gathering data and information through various means such as surveys, interviews, or focus groups;
* Supporting the establishment of partnerships between RPOSD and other government agencies, community-based organizations, nonprofits, and schools;
* Conducting outreach in the communities’ dominant language(s) to identify park needs and priorities for future studies assessing the condition of County parks and recreational facilities;
* Creating outreach materials in multiple languages and offering translation or simultaneous interpretation services at outreach events;
* Utilizing multi-channel communications, such as social media and local media, to share information about activities and objectives;
* Analyzing the effectiveness of outreach efforts and providing recommendations for improvement in future community outreach activities; and
* Designing outreach efforts to intentionally engage hard-to-reach and underrepresented communities, especially those in high and very high park-need areas.

Document Digitization and Management

Provide a range of services that digitize, organize, and secure management of RPOSD records. Services should enhance the accessibility, preservation, and long-term usability of critical documents, including historical records, grant files, contracts, applications, and administrative records. Services may include, but are not limited to:

* Supplying all necessary boxes, labels, and packaging materials to properly transport the documents;
* Inventorying the documents and creating a tracking log;
* Disposition of documents;
* Prepping documents for transport and scanning;
* High-quality and high-resolution scanning of various types of documents in different formats;
* Capability to handle large volumes of documents at once, ensuring quick and accurate scanning;
* Conversion of scanned documents into OCR (Optical Character Recognition) editable and searchable text;
* Assigning Metadata Tagging to key data points to each document to enhance search and retrieval;
* Indexing scanned documents by categories for easy access and organization;
* Coordinating the pickup of physical documents from office and delivering the digitized documents back in an organized and secure manner;
* Organizing scanned documents into a cloud-based or on-premise digital archive, ensuring that they are structured in a way that supports easy retrieval;
* Developing customized digitization workflows and document management based on needs and volume of documents;
* Providing training to staff on accessing and maintaining digital archives; and
* Assisting in the development of digital records management policies and procedures.

Financial and Assessment Support

Provide financial, auditing, and assessment-related consulting services to assist RPOSD in fulfilling its statutory, regulatory, and internal financial management obligations. Services may include, but are not limited to:

* Supporting RPOSD’s administration of the Measure A Direct Assessment, including tax roll review, parcel tax calculation, assessment data generation and verification, coordination with the Assessor and Auditor-Controller, and taxpayer inquiry response;
* Assisting in the preparation for internal and external audits, including gathering documentation, conducting risk assessments, and advising on corrective action plans;
* Reviewing and strengthening internal financial controls, grant payment processing workflows, and fiscal monitoring procedures;
* Advising on compliance with County fiscal policies, Generally Accepted Accounting Principles (GAAP), and grant-related accounting standards;
* Preparing or reviewing financial reports, dashboards, or reconciliations related to grant funds, administration funds, or assessment revenue;
* Providing fiscal analysis to inform grant program design, funding strategies, or resource allocation; and
* Supporting the development or refinement of fiscal policies, procedures, and training materials for RPOSD staff and grantees.

Geographic Information System and Mapping

Provide geographic information system (GIS) and mapping support. Services may include, but are not limited to:

* Creating high-quality custom and standard maps, shape files, graphics, and tables tailored to RPOSD needs;
* Developing and maintaining user-friendly and interactive web-based GIS applications for stakeholders;
* Converting data and information from non-GIS systems into GIS formats;
* Updating GIS datasets to reflect changes in park conditions, new grant projects, land acquisitions, or alterations to park boundaries and infrastructure;
* Updating and improving RPOSD’s geospatial web applications;
* Conducting spatial data analysis to identify patterns, trends, and/or relationships in data;
* Training grantees and RPOSD staff on GIS tools and applications;
* Creating public-facing story maps or dashboards to enhance transparency, promote Measure A outcomes, and communicate complex data visually;
* Assisting in the integration of GIS outputs into grant applications, annual reporting, or program evaluations; and
* Providing GIS-related technical assistance to RPOSD grantees, particularly for projects in high or very high park-need areas.

Grant Writing and Program Materials Development

Provide writing, editing, and content development services to support the creation of clear, user- friendly, and accessible materials related to RPOSD’s Measure A grantmaking programs. Services will assist RPOSD in designing effective grant programs, improving applicant access, and increasing transparency and consistency across all stages of the grant lifecycle. Services may include, but are not limited to:

* Advising on the structure and goals of grantmaking programs;
* Drafting and editing grantmaking program documents such as grant guidelines, funding manuals, application forms, policies, procedures, best practice guides, and internal staff handbooks;
* Developing plain-language training materials, workshop presentations, and resource guides to help grantees and applicants understand the grant process and successfully apply for funding;
* Designing scoring rubrics and review forms to promote fair, consistent, and transparent evaluation of grant proposals;
* Editing and refining website and digital content to support user navigation and comprehension of Measure A funding opportunities and requirements; and
* Grant writing support for technical assistance.

Management Consulting

Provide strategic and operational consulting services to strengthen RPOSD’s organizational effectiveness, financial sustainability, and long-term planning. Consultants in this service category will support continuous improvement, change management, and institutional growth. Services may include, but are not limited to:

* Assessing the current staffing and providing recommendations for workforce development, capacity-building, and retention;
* Identifying inefficiencies, risks, and opportunities for organizational and operational improvement;
* Streamlining operations by eliminating redundancies to improve efficiency and services for applicants and grantees;
* Developing a comprehensive strategic plan;
* Assisting in the implementation of new processes, procedures, and best practices; and
* Providing organizational assessments or benchmarking against peer agencies or leading practices in public-sector grant administration.

Park Planning and Policy

Provide planning and policy consulting services to support RPOSD’s strategic funding efforts, Measure A implementation, and advancement of equitable, sustainable, and community-informed parks, trails, and open space projects. Services may include, but are not limited to:

* Conducting research and analysis on parks, trails, open space, sustainability, and community needs to inform funding decisions;
* Evaluating potential park sites, assessing opportunities and constraints of sites, and recommending development strategies that meet community needs;
* Assisting in the implementation of park initiatives through policy updates, planning studies, and community engagement;
* Advising on community engagement approaches that promote cultural relevance, equity, and inclusive design;
* Creating guidance materials and toolkits for grantees to support effective project planning and design under Measure A;
* Developing strategies for adapting park designs and operations as community needs evolve;
* Evaluating completed park projects for impact, accessibility, usage, alignment with RPOSD and community goals, and developing best practices and success stories;
* Conducting assessments of existing RPOSD policies to evaluate their effectiveness, alignment with regulatory frameworks, and consistency with RPOSD’s mission and values;
* Working with RPOSD leadership to design or revise policies that address emerging needs and support equitable access to funding;
* Advising on grant allocation strategies, fund management approaches, and program design to improve transparency, responsiveness, and long-term impact;
* Drafting policy documents, guidelines, or program criteria, and facilitating stakeholder input to inform policy refinements; and
* Providing research, benchmarking, and analysis on best practices and emerging trends in public-sector grantmaking, equity-based planning, and parks funding.

Program Evaluation and Compliance

Provide support to ensure that RPOSD and its grantees comply with applicable laws, regulations, and policies governing the allocation and use of Measure A funding, and that funded programs are evaluated for effectiveness, equity, and impact. Services may include, but are not limited to:

* Reviewing and recommending improvements to RPOSD’s grantmaking, grant awarding, and reporting processes to ensure alignment with legal and organizational standards;
* Developing and conducting training sessions, workshops, and presentations for RPOSD staff and grantees on relevant compliance topics;
* Assisting in the development of internal compliance guidelines, procedures, and best practices for RPOSD staff and grantees;
* Establishing performance metrics and evaluation criteria to assess the effectiveness of Measure A-funded programs, including recreational and job training initiatives;
* Conducting outcome evaluations to determine whether programs met stated goals, milestones, and deliverables;
* Utilizing rating tools and data collection methods (e.g., surveys, interviews, focus groups) to measure program success;
* Identifying program strengths, deficiencies, and areas for improvement, and making recommendations regarding continued or future funding;
* Conducting site visits to monitor project implementation and ensure compliance with grant scope, timeline, and budget; and
* Preparing detailed reports on evaluation findings, including recommended corrective actions for unmet deliverables.

Project Technical Assistance

Provide technical assistance and ad-hoc training to support the acquisition, development, and improvement of parks, trails, and open space projects, particularly in high and very high park-need areas. Consultants in this category will assist in navigating complex planning and implementation steps, which may include, but are not limited to:

* Early project scoping and feasibility assessments;
* Land acquisition support, including title review, site control documentation, and due diligence (e.g., appraisals, environmental site assessments);
* Development of project plans, schematic designs, and funding strategies;
* Community engagement planning and facilitation;
* Assistance with permitting, zoning, and local approval processes;
* Budget development and fundraising strategy;
* Construction-phase technical support;
* Environmental review and compliance, including CEQA and related assessments;
* Technical assessments, such as engineering, architectural, or site evaluation services;
* Support with adaptive reuse, brownfield redevelopment, or joint-use/shared-use agreements;
* Support for cultural resource review, including AB 52 tribal consultation and coordination with Native American tribes in compliance with CEQA and related regulations; and
* General technical support across a wide range of park-related project types.

Website Development and Design

Provide full-service website design, development, and implementation services to support RPOSD’s communications, grantmaking, and public transparency goals. Consultants must be capable of leading website projects from concept to launch, including technical implementation and hosting setup. Services may include, but are not limited to:

* Improving website’s design, functionality, and content to ensure it’s user-friendly, informative, and engaging;
* Designing and developing a new website or microsite from the ground up, including layout, navigation, information architecture, and interactive features;
* Redesigning the website to promote intuitive navigation, visual clarity, and mobile responsiveness;
* Recommending and implementing appropriate content management systems (e.g., WordPress, Drupal, custom CMS) tailored to RPOSD’s operational needs and technical capacity and integration with existing Grants Management Systems and ESRI technologies.
* Creating content templates and reusable design components that enable ongoing updates by RPOSD staff;
* Ensuring the website’s visual design, language, and overall aesthetic align with RPOSD’s brand identity and equity-focused mission;
* Providing ongoing updates, security checks, patches, and improvements;
* Ensuring compliance with applicable County web standards, including ADA digital accessibility guidelines and language access requirements;
* Providing analytics and performance reporting, including user engagement metrics and recommendations for site improvements; and
* Integrating website features that support RPOSD grant programs, such as funding calendars, interactive maps, document libraries, or digital intake forms.

Due Date: The SOQ may be submitted on a rolling basis, beginning July 15, 2025, through February 28, 2030, via e-mail

Contact: info@rposd.lacounty.gov

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