Due date: Interested candidates must submit complete proposals to info@mitrpc.org by 4:00 PM (ET), on
Wednesday, May 8, 2024.
Responses should include the subject line “Response to RFP: Tri-County
Marketing Collateral Consultant.” Proposals that are received later than this deadline will not be
considered. Communication between the proposing vendors and Tri-County staff during the time
between the release of the RFP and the selection of a preferred vendor is to be limited to clarifying
questions e-mailed to vsesi@mitcrpc.org. These questions should be received by Tri-County no
later than Friday, May 3, 2024. Tri-County staff will post answers to the questions on the Tri-
County website by Monday, May 6, 2024. There will be no direct replies to questions.
BACKGROUND
Tri-County is a public planning agency established in 1956, that leads innovative public planning
for Clinton, Eaton, and Ingham counties to foster prosperity in Mid-Michigan. We believe in
developing a sustainable future for our region’s economy, natural resources, and transportation
system and infrastructure. We are dedicated leaders and innovators, connecting local
organizations and governments to funding, technical assistance, data resources, and opportunities
to discuss trends and challenges affecting the Greater Lansing area.
Tri-County is seeking to enter a contract for ongoing services with a qualified firm to serve as a
consultant (“Consultant”) to produce marketing collateral and deliverables and provide services
that maximize the visibility of Tri-County’s work, improve and enhance the agency’s image, and
engage, educate, and solicit feedback from a variety of audiences in the community. This includes
digital and print materials such as graphics, displays, brand products, and print media, and services
for design, writing and media relations, community engagement, and social media best practices
as needed.
The Consultant will be responsible for developing a clear vision and timeline expectations for each
deliverable in collaboration with Tri-County. Deliverables, as detailed in the Scope of Services
section on the following page, are essential for communicating and illustrating the impacts of the
agency’s programs on the Greater Lansing region. These materials are designed to inform and
involve members of the public and key community players regarding the agency’s work in
transportation, community development, and the environment.
SCOPE OF SERVICES
The Consultant will develop and provide brand, event, design, and other marketing collateral and
services as requested, including but not limited to:
• Rack cards
• Brochures
• Flyers, handouts, etc.
• Displays, posters, and banners
• Graphics for digital and print mediums, including social media, events, website, and
infographics
• Press releases
• Document and report templates for design programs
• Media and community relations
• Business cards
• Videos and animation
• Promotional products
• Postcards and direct mail
• Campaigns and ads
• Social media strategy, digital presence, and SEO
• Community engagement support
• Landing pages
• Blog posts and announcements
• Newsletters and E-marketing
• Radio PSAs
Deliverables should be produced in and/or provided for in the following programs, including but
not limited to, Microsoft Office (Word, Excel, PowerPoint, etc.), Adobe Creative Cloud platforms
(Illustrator, Photoshop, InDesign, etc.), Canva, Loomly, Piktochart, Poll Everywhere, Survey
Monkey, Promo.com, and Wix, as agreed upon for each deliverable.
ASKS/DELIVERABLES
1. Contract Management and Administration
a. Contract Administration – The Consultant will perform general administrative duties
associated with the contract and deliverables, including progress monitoring, scheduling,
general correspondences, office administration, product delivery, and invoicing.
b. Progress and Planning Meetings – Schedule and preside over meeting(s) as needed to
include key personnel from each participating entity, including Tri-County and the
Consultant. Prepare agenda and issue notes of the meeting(s). Meetings shall discuss the
components of the marketing collateral, develop an agreed-upon budget for each
deliverable, present a production and delivery schedule for each deliverable, approve and
edit collateral, and discuss the needs of the Consultant.
2. Marketing Collateral and Services
a. The consultant shall provide Tri-County with recommendations for any marketing
collateral based on ongoing agency projects, programs, and services.
b. The consultant shall provide all deliverable elements and working digital files, font files,
individual graphics, and applicable collateral to Tri-County.
c. Submit an electronic copy of draft iterations of each deliverable for Tri-County review,
comments, and editing, with physical copies available upon request. Meet with Tri-
County to discuss and review draft deliverables as requested.
d. Submit an electronic copy of each final deliverable with physical copies available upon
request. Tri-County holds the right for final approval before final marketing collateral is
provided and shall maintain the right to ask for edits as necessary throughout the
contract. Any marketing deliverables/and collateral created pertaining to the Scope of
Services will not be finalized without prior approval from Tri-County.
3. Recommendations and Opinion of Probable Cost
a. The Consultant shall give recommendations and an opinion of probable costs of
deliverables that would incur additional direct expenses to the agency upon
implementation (printing, campaigns, etc.), according to the defined Scope of Services.
4. Schedule
a. Tri-County would like to enter into a contract to consult out certain marketing collateral
on an ongoing, as-needed basis.
b. Payment for services would be provided upon completion of agreed-upon
products/milestones and invoicing intervals