Technical Proposal Due Date 2:00 PM ET 05/26/2023
SECTION II. SCOPE OF WORK
1. Purpose / Description.
In April 2022, University of Maryland Global Campus launched a marketing campaign
that leveraged the brand’s unique positioning and promise to prospective adult students. A collection of UMGC’s commercials, including our 2022 brand spots, can be viewed here
and more information may be found on the university’s website. For those who are brand aware, metrics indicate a positive consumer response to the brand and the University plans to grow its portfolio of advertising and marketing assets.
As we further our mission to bring higher education to Marylanders and the nation, the university seeks creative thinkers and doers to work with our in-house team to help us build the brand and drive enrollments. Specifically, UMGC is seeking services (“the Services”) from qualified creative services firms for Radio Creative Production.
2. Scope of Work.
Radio Creative and Production (including script development):
The scope of work is intended to support the creative concepting, development and overall execution of radio including but not limited to linear radio, digital radio, live reads, and podcasts.
a. Provide strategy, oversight, and guidance in all creative development; including but not limited to creative brief strategy and writing, developing campaign concepts and production management.
b. Develop or take UMGC script concepts and carry them from concept through
production to final delivery;
c. Produce industry-leading work that may include, but is not limited to;
i. Creative direction of producers, actors and non-professional talent;
ii. Pre-and post-production services;
iii. Script development, refinement, and music selection and direction;
iv. Voiceover and ADR recording; and
v. Editing that may include special effects.
Note: Corporate communications, PR, market research, and media buying and planning are
not in scope of this RFP. Awarded vendors will be briefed and will have access to UMGC
stakeholders, agencies, marketing plans and relevant data, research and insights as needed.