Most consumers find website pop-ups annoying, yet most companies tend to use them on their websites. The main reason companies use pop-ups is that they work despite how annoying they can be when they’re used incorrectly. They can help companies drive sales, encourage customers to convert, and increase their email contact list. When they’re used in the right way, consumers don’t find pop-ups annoying, and instead, they see them as helpful.
Why use pop-ups?
There are plenty of different ways that companies can encourage website visitors to book a demo, sign up for an ebook, or join an email contact list. One of the reasons why companies should be using pop-ups to encourage all of those things and more is because they are effective. According to research, the average conversion rate of pop-ups is over 11%. That means, if a company gets 1000 visitors on its website every month when it’s not using pop-ups, it’s losing out on about 100 conversions. Companies can also use pop-ups to generate more leads, increase sales, grab the attention of their website visitors, and learn more about each segment of the target audience.
Coupons
Companies can get more people to sign up to their email contact lists by offering their website visitors coupons if they sign up for a newsletter. According to research, about 60% of customers who receive a coupon from a business are willing to try a new product from them. When companies keep their pop-up as simple as possible, such as by simply asking for the visitors’ email addresses, they’ll drive more conversions.
One example of this type of pop-up strategy comes from Blueland, which is an eco-friendly cleaning supply business that provides customers with everyday cleaning supplies in low waste packages. To draw in more customers, the company decided to create a pop-up where website visitors could join email and SMS newsletters and in return get a 10% discount on any new products they purchase. This strategy helped the company grow by over 400% in a year.
Social proof
Social proof such as testimonials and reviews from other past customers is a very powerful tool for helping new customers convert. According to studies, over 30% of shoppers have stated that a high rating or review from other customers is one of the most important factors for them when they’re making a purchasing decision from a business. Companies can use this information in their pop-up strategy by showing website visitors reviews from past customers.
Sleeknote is a company that successfully utilized this strategy by giving website visitors two types of social proof in the pop-up and then asking them for their email addresses to get lifetime access to the company’s resources.