Over the last few years, the search engine landscape has been largely dominated by voice search. Many people find voice search quite convenient since all it takes is for the user to speak into their device instead of typing out keywords into a search bar. Most people from the younger generations prefer to speak their questions into a voice-enabled device at least several times a day, and with the advancement of speech recognition, it’s become incredibly easy to do so.
Between being integrated into mobile devices and map applications, voice search has become a search standard that many people are using. However, companies that are looking to utilize voice search in their promotional campaigns should be mindful of a few things from the very beginning. This is because with the help of voice search, businesses can improve their local SEO and ensure their local customers can easily access the necessary information at a faster rate.
User Intent
One of the key components that businesses should keep in mind when optimizing their content and campaigns for voice search is the intents of the users. One of the best ways to approach user intent is to incorporate voice search into frequently asked questions and provide answers to those questions.
Similar to written content, the most important information should be incredibly clear and easy to understand so that Google and other search engines can sort through it quickly. Other information that companies should be adding to voice search is their business information such as locations, details about products, shipping policies, and even operating hours. The content for voice search should be created in a way that will make it easy for search engines to find that content and deliver it to the customers.
Keywords
Another essential in voice search for promotional campaigns are long-tail keywords, as they tend to be just as common in voice search as they are in write forms. These keywords are typically longer than the common search queries, and a lot more specific.
One of the biggest advantages that companies enjoy from including long-tail keywords, especially in terms of voice search, is that they’re a lot more in line with the way most people talk.That means incorporating those keywords is going to make the content a lot more likely to match with certain voice search queries from customers, compared to shorter keywords.
Google Features
As a platform, Google provides both businesses and regular users with a lot of different features – from targeted ads to local and global maps. These things are another great way for companies to display their relevant contact and business information, alongside their sponsored content. When companies include the right information in Google ads, both generally and locally, it will improve their ranking in local search queries.
Additionally, companies can also promote themselves in a very unobtrusive way in Google Maps. By incorporating Google Maps in promotional campaigns, along with local search ads, means a company’s ads are going to show up in organic results across multiple platforms, and reach a lot more consumers.