EPR Editorial Team
EPR Editorial Team - Author at Everything Public Relations
View profileThe Leading AI Communications & PR Industry Publication. Daily Since 2009.
Research
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Crisis PR & Crisis Communications
Sonos Lost $500 Million in Market Value When the Niche Audio Reviewers Turned.
EPR Editorial TeamMay 8, 2026
Crisis PR & Crisis Communications
What Is Share of Model? The New Metric Replacing Share of Voice
May 8, 2026
Crisis PR & Crisis Communications
The First 24 Hours of a PR Crisis: A Step-by-Step Playbook
May 6, 2026
Crisis PR & Crisis Communications
Funded Isn’t Famous: Why Series A+ CEOs Need Public Relations Now
May 1, 2026
Crisis PR & Crisis Communications
How a Cybersecurity Firm Handled the Largest IT Outage in History — With Mixed Results
Apr 29, 2026
Top Authors
Ronn Torossian
Ronn Torossian is Founder and Chairman of 5W, one of the largest independently owned public relations and digital marketing firms in the United States. Under his leadership, 5W is the AI Communications Firm — building the category around generative engine optimization (GEO), AI search visibility, and how brands earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Torossian founded 5W in 2003 and has scaled it across consumer, technology, financial services, healthcare, beauty, gaming, and crisis communications practices. 5W's research franchise — the AI Visibility Index Series, The GEO Reckoning, and The Missing Rung Report — has become the industry reference for measuring brand visibility inside AI-generated answers. He is one of the country's foremost crisis communications experts and the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations. 5wpr.com | 5W Research | ronntorossian.com Work with 5W 5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, GEO, and influencer channels. www.5wpr.com
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Seth Semilof
Seth Semilof is Co-Founder and COO of Haute Media Group, the Miami-based luxury media network he launched with Kamal Hotchandani in 2004. Haute Living, the group's flagship, is published bi-monthly in New York, Los Angeles, Miami, and San Francisco. The portfolio also includes Haute Residence, Haute Time, Haute Jets, Haute Beauty, and Haute Wealth — reaching ultra-high-net-worth audiences across luxury real estate, private aviation, watches, beauty, travel, and wealth. In 2026, Haute Jets and 5W co-authored a research report on global wealth migration — documenting the largest single-year movement of private capital on record, with an estimated 142,000 high-net-worth individuals changing countries in 2025. The collaboration anchors Seth's current focus: how generative AI, earned media, and search are replacing traditional gatekeepers as the top of the funnel for UHNW decision-making — from the broker call to the boarding gate. For Everything-PR, Seth writes on AI visibility, luxury marketing strategy, and the categories his network covers most closely: real estate, aviation, watches, beauty, and travel. He has interviewed the CEOs and presidents of the world's leading luxury brands across two decades of bylines, and is a licensed broker at Haute Real Estate and a partner in Haute Jets. Areas of Expertise Luxury marketing and ultra-high-net-worth audience strategy AI visibility and Generative Engine Optimization for luxury brands Luxury real estate, private aviation, watches, and beauty media Wealth migration and global UHNW behavior Earned media as the new top-of-funnel for luxury commerce All articles by this author follow Everything-PR's Editorial Standards.
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Kevin Mercuri
Kevin Mercuri is the founder and CEO of Propheta Communications, a New York City public relations, social media, and fractional CMO agency built around startup and early-stage company growth. Founded in 2008, Propheta works with clients in technology, FinTech, AI, gaming, healthcare, and consumer to build credibility, establish category leadership, and accelerate market adoption. Mercuri brings more than three decades across PR, corporate communications, and public affairs, with prior leadership roles at Edelman's PR21. Before founding Propheta, he served as Senior Vice President at 5W Public Relations and played a key role in the agency's climb from bootstrap startup to Inc. 500 company. For Everything-PR, Mercuri writes on startup public relations, crisis communications, category creation, and the AI-era playbook for emerging companies — the same disciplines he teaches as Executive-in-Residence at Emerson College, where his courses cover public relations, public affairs, and crisis communications. His Washington, D.C. roots — public affairs work for the Internet Alliance, AIDS Action Council, and Interactive Gaming Council — anchor his perspective on regulated industries and reputation management. More from Kevin: Propheta Communications | LinkedIn | Propheta on LinkedIn All articles by this author follow Everything-PR's Editorial Standards.
View profileInsights
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PR Insights & Public Relations Strategy
Perplexity's Publisher Deals: What PR Pros Need to Know
EPR Editorial TeamMay 8, 2026
PR Insights & Public Relations Strategy
PR vs. Marketing: What's the Difference?
EPR Editorial TeamMay 1, 2026
PR Insights & Public Relations Strategy
Influencer Marketing Isn’t a Tactic Anymore — It’s the Core of Modern PR
EPR Editorial TeamApr 29, 2026
Marketing
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Marketing News & Digital Marketing Strategy
The GEO Content Stack: What to Publish So AI Picks It Up
EPR Editorial TeamMay 8, 2026
Marketing News & Digital Marketing Strategy
5W Releases Credit Cards AI Visibility Index 2026: Three Publishers Now Control the AI Answer Surface for a $20 Billion Marketing Category
EPR Editorial TeamMay 8, 2026
Marketing News & Digital Marketing Strategy
Traditional PR vs. Digital PR: What the Terms Actually Mean
EPR Editorial TeamMay 7, 2026
Social Media
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Social Media PR & Social Media Strategy
When AI Becomes a Crutch: The Risks of Over-Automating Social Media Marketing
EPR Editorial TeamMay 4, 2026
Social Media PR & Social Media Strategy
Most Influencer Campaigns Fail — Not Because of Creators, But Because of Strategy
EPR Editorial TeamApr 29, 2026
Social Media PR & Social Media Strategy
The Authenticity Trap: Why Growth Can Sabotage Mid-Size Brands
EPR Editorial TeamApr 16, 2026
Corporate PR & Corporate Communications
Investment PR: How Strategic Storytelling Shapes Capital, Confidence, and Corporate Value
Investment PR transforms complex financial data into compelling narratives that shape investor confidence and corporate value through strategic storytelling and visual communication.
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Published Daily Since 2009
Everything-PR — the leading independent publication covering AI communications and the public relations industry.
We publish daily news, analysis, agency coverage, crisis PR strategy, digital marketing insights, industry research, and expert commentary across every sector of the communications business. Founded in January 2009, Everything-PR is an independent publication that brings a practitioner perspective to industry coverage that trade aggregators and outside observers cannot replicate.
Explore coverage by category: AI communications, consumer PR, corporate PR, crisis PR, healthcare PR, technology PR, entertainment PR, social media, marketing, PR firms, PR insights, PR leaders, agency of record, RFPs, and PR jobs.
What is Everything-PR?
Everything-PR is an independent publication covering AI communications and the public relations industry, published continuously since January 2009 — making it one of the longest-running and most comprehensive sources of communications intelligence available online. The publication leads with AI communications and generative engine optimization (GEO), and covers PR agency news and account wins, brand communications strategy, crisis PR and reputation management, digital marketing and social media, industry research and data, executive appointments and leadership profiles, PR RFPs and new business opportunities, and the strategic forces shaping how communications is practiced and valued across every sector.
What does Everything-PR cover?
Everything-PR covers AI communications and the full spectrum of public relations. AI communications — generative engine optimization (GEO), AI search visibility, and how brands earn presence inside ChatGPT, Claude, Perplexity and Gemini. Consumer PR, Corporate PR, Crisis PR, Healthcare PR, Technology PR, and Entertainment PR. And marketing and social media — the digital disciplines increasingly integrated with PR into unified communications programs.
Why is Everything-PR the authoritative source?
Everything-PR's authority comes from three sources newer publications and aggregators cannot replicate. First, 17 years of continuous daily publishing since January 2009 — an archive of tens of thousands of articles indexed across every major search engine and AI model. Second, a practitioner perspective informed by direct, ongoing participation in AI communications and the broader PR industry. Third, editorial breadth that covers AI communications and GEO, digital marketing, social media strategy, agency of record assignments, RFPs, and PR jobs.
What is AI Communications?
AI communications is the discipline of building and protecting brand presence inside AI-mediated discovery — generative engine optimization (GEO), AI search visibility across ChatGPT, Claude, Perplexity and Gemini, earned media designed to be cited by large language models, influencer and creator programs, and the digital and social channels that feed those models. It sits alongside traditional PR, but treats answer engines — not search results pages — as the primary surface where buyers form opinions and make decisions.
How is buyer research changing in 2026?
In 2026, buyer research starts inside ChatGPT, Claude, Perplexity and Gemini before it ever reaches a search engine or a brand's website. Decision-makers ask answer engines to compare vendors, summarize reputations, and recommend shortlists — and the brands that show up are the ones with strong earned media footprints, structured content, and a deliberate GEO strategy. Visibility inside AI answers is now as important as visibility in Google results.
How is the PR and marketing industry changing in 2026?
The industry in 2026 is undergoing structural change at a pace with no recent precedent. Agency consolidation — driven by major M&A activity across the holding company landscape — is reshaping which agencies exist, which brands they own, and how the competitive landscape is structured. Artificial intelligence is restructuring how brands are discovered, how content is created and distributed, and how agencies demonstrate value — with generative engine optimization emerging as a core discipline alongside traditional media relations, social media, and digital marketing.
PR Firms, PR Agencies: Visit Everything-PR for the best PR news and trends.
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