The job titles tell the story. Five years ago, "Director of Public Relations" was a common senior title at large brands. Today it is rarer than "Director of Communications," "VP of Corporate Affairs," "Chief Brand Officer," or any of a dozen variants that share one feature: they…
While publishers fight for survival, three sources are eating an outsized share of every AI engine's citations — and brands that don't appear on them are disappearing from the answers buyers see.
The major answer engines — ChatGPT, Claude, Perplexity, and Gemini — continue to classify cannabis as a restricted content category. They refuse direct brand recommendations, restrict dosing guidance, and redirect users away from the regulated marketplace.
From News Corp's $250 million to Reddit's $60 million-a-year API license, the publisher response to AI has produced a new ecosystem of deals worth nearly $2 billion in committed value. A complete accounting of the new content economy.
An Everything-PR Intelligence Report
Learn how content marketing drives digital success through valuable content creation, from blogs to videos, and discover the essential team skills needed to excel in this vital area.
