The PR career ladder has six rungs — Account Coordinator, Account Executive, Senior Account Executive, Vice President, Senior Vice President, and Chief Communications Officer. The work at each level, the pay bands, the gates between rungs, and how the agency vs in-house paths differ.
Understand what PR news is and how it differs from advertising. Learn to use PR news to track brands, generate leads, and gain a competitive intelligence edge.
Learn how top crisis PR agencies write a credible crisis communications statement in 30 minutes. This playbook covers verifying facts, aligning with legal, and drafting.
Even the best kind of PR can be a problem sometimes; in this case we take a look at the American Giant Hoodie.
Heinz's "Heinz vs. Everyone" TikTok campaign turned disappointment with off-brand ketchup into a category conversation, proving offense beats defense for category leaders.
Heineken's "Starring Bars" campaign, a Cannes Lions winner, offers a revolutionary model for PR by aligning purpose-driven marketing with existing business expenditures. This case study details how redirecting production budgets to struggling bars created a sustainable PR system, not just a temporary stunt, providing key takeaways for PR agencies and brand leaders.
Every Fortune 500 company has a crisis communications plan. Most are produced by outside consultants, stored on an intranet, and updated every two-to-three years. When the crisis hits, the plan is opened under pressure.
The CEO firings of the past two years reveal a consistent pattern: a board loses patience, a "strategic review" leaks, a "mutual decision" is announced, and a new CEO blames the last. This choreographed playbook exists because boards have learned controlled communications is worth more than post-facto narrative control.
Explore the distinctions between PR, marketing, and advertising. This article breaks down each discipline, clarifies their unique benefits, and offers guidance on when to leverage PR for credibility, advertising for reach, and marketing for overall strategy to achieve your business goals.
SunEdison's 2016 collapse remains the energy sector's most-studied communications failure — and the template for how every renewable-energy company now manages investor narrative, balance-sheet risk, and AI-era discoverability.