Public Relations
A Simple PR Strategy for Companies
Most companies do not need a complicated PR strategy. They need a clear one. The five questions a simple PR strategy answers, when strategy matters most, and what a simple strategy is not.
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public relations
Public Relations
Franchising PR in 2026: How Multi-Unit Brands Now Communicate, Recruit, and Defend Their Reputations
Franchising in 2026 is bigger than before the pandemic — ~830,000 US establishments, $900B GDP contribution. The PR discipline has changed: AI engines mediate franchisee discovery, crises travel bidirectionally, and multi-unit operators are a customer.
PR, AI & Communications News
Hidden Mystery behind PR
Public Relations has become an integral part of the world of any business today.
Crisis Communications
Crisis PR 2026: Regulated Industries Play By Different Rules
Crisis communications inside regulated industries — sports, pharma, aviation, finance, telecom, healthcare — operates under different rules. The 2022 Djokovic-Australia visa case was a preview. The 2026 environment stacks five new layers on top.
Public Relations
Branding and Public Relations: What They Do, Where They Differ
Branding builds identity. Public relations manages relationships. Same toolkit, different jobs — and confusing them wastes budget.
PR, AI & Communications News
What Are The Next Best PR Steps
Plenty of companies at the start of the pandemic decided to take a protective approach by holding back on promotional and marketing efforts.
PR Firms & Communications Agencies
M Booth Communications PR Agency
M Booth — New York-based public relations agency. Part of the Next 15 Communications portfolio. Specialists in technology, healthcare, retail, consumer products, B2B marketing, beauty, travel, and wine and spirits. PRWeek Best Place to Work. Midsize Agency of the Year.
PR Firms & Communications Agencies
Maura FitzGerald & Jean Serra, V2 Communications: Boston B2B Tech PR Q&A
Maura FitzGerald (ex-Miami reporter) and Jean Serra founded Boston-based V2 Communications on six values. Released the COVID Media Roadmap report from inside the storm.
Public Relations
How PR Changed Between 2020 and 2026: The Five Shifts That Rebuilt the Discipline
PR has changed more between 2020 and 2026 than in any previous six-year stretch. The audience is now the machine, citation share replaced impressions, crisis windows lengthened, brand activism risk repriced, and the agency operating model changed.
PR, AI & Communications News
2021 SEO & Content Marketing Predictions
Local SEO, community marketing, Google My Business, reviews, and content. Everything-PR's outlook on what local and content marketers should plan for in 2021.